Marketing Strategy

The Oklahoma Office of Management and Enterprise Services (OMES) Central Purchasing division is requesting proposals on behalf of the Oklahoma Department of Commerce to develop a comprehensive marketing and lead-management strategy under RFP EV00000981, with proposals due October 22, 2026 at 3 p.m. Central Standard Time. The resulting contract may be designated as a statewide contract available for use by other Oklahoma state agencies under 74 O.S. 85.5(G)(3).

The scope is strategy development only, excluding execution. The selected firm will assess current marketing activities (digital, social media, website, trade shows, lead capture, and competitor benchmarking); review and recommend lead-generation and lead-management approaches; provide digital marketing strategy guidance including paid search, targeting, and integration; develop marketing analytics and measurement frameworks with KPIs and reporting structures; create a strategic roadmap with phased implementation steps and resource requirements at varying investment levels; and deliver program management and governance models including CRM strategy, stakeholder discovery, quality assurance, and evaluation methodology. Deliverables must align with the Oklahoma Branding Guidelines (2020) and support the Department of Commerce's economic development objectives.

Bidders must demonstrate a minimum 36 months of experience providing similar services and submit three business references, three years of audited financial statements and tax returns, and work samples demonstrating relevant marketing strategy and lead-management capabilities. All bidders must complete mandatory company information and executive summary sections, provide detailed hourly cost breakdowns by job classification across all tasks, and certify compliance with Oklahoma statutory requirements including non-collusion, workers' compensation insurance, and veterans status disclosure.

Questions are due October 12, 2026. Requests for administrative review are due October 8, 2026. Proposals must remain firm for 120 days after the due date. The contracting officer is Luan Pham (Luan.Pham@omes.ok.gov). No federal funding is involved.