05_Exhibit_1_-_Scope_of_Work.docx

Exhibit 01 - Scope of Work

The Oklahoma Department of Commerce (ODOC) leads economic and community development efforts in the state. ODOC’s mission is to create an environment in which businesses can grow and communities can thrive. This includes supporting existing Oklahoma businesses, attracting new businesses and industries to the state, assisting entrepreneurs, strengthening communities, and ensuring a skilled workforce.

ODOC generates significant inbound interest from companies, site selectors, entrepreneurs, community partners, and other stakeholders through a variety of channels including events, referrals, digital inquiries, newsletters, and advertising.

The agency seeks the services of a qualified strategic marketing and demand-generation partner to assist in developing a comprehensive marketing and lead-management strategy that will:

· Increase awareness of Oklahoma as a destination for business investment

· Generate and nurture high-quality leads from target audiences

· Improve the capture, tracking, and qualification of inbound inquiries

· Deploy targeted digital marketing campaigns to reach relevant audiences

· Improve conversion of marketing engagement into actionable economic development opportunities

The selected firm will work collaboratively with ODOC’s internal marketing and business development teams to develop a modern, data-driven marketing strategy aligned with the agency’s economic development goals. Note that execution is not a part of this scope of work.

As a state agency, ODOC uses the Oklahoma Branding Guidelines established in 2020 for most marketing materials and assets. Vendors should be prepared to work within these branding standards while recommending improvements to messaging, positioning, and digital outreach.

Marketing and Lead Generation Strategy Consulting

ODOC is seeking a marketing and strategy firm with demonstrated experience in lead generation, digital marketing, and economic development marketing to assist the agency in developing a comprehensive marketing strategy. Services shall include, but are not limited to, the following:

1. Assessment of Current Marketing Activities

Review and assess ODOC's current marketing and communications activities, including:

· Digital marketing efforts such as search advertising and online outreach

· Social media and newsletter communications

· Website and digital inquiry channels

· Participation in trade shows and industry events

· Lead capture processes and inquiry management

· Use of tools and tactics relative to competitors and best practices

The assessment should identify strengths, gaps, and opportunities to improve effectiveness.

2. Lead Generation and Management Strategy Review and assess ODOC's current marketing and communications activities, including:

· Digital marketing efforts such as search advertising and online outreach

· Social media and newsletter communications

· Website and digital inquiry channels

· Participation in trade shows and industry events

· Lead capture processes and inquiry management

· Use of traditional media (TV, radio, billboards, etc.)

· The assessment should identify strengths, gaps, and opportunities to improve effectiveness.

3. Digital Marketing Strategy Provide recommendations for how ODOC should approach digital marketing and targeted outreach in the future. This may include guidance related to:

· Paid search and other digital advertising approaches

· Targeting strategies for reaching site selectors and business decision makers

· Use of geographic targeting techniques related to industry events or trade shows

· Integration of digital marketing with broader economic development outreach efforts.

4. Marketing Analytics and Measurement Recommend a framework for measuring the effectiveness of marketing and outreach efforts. This may include:

· Key performance indicators for marketing activities

· Approaches to tracking marketing-generated leads and outcomes

· Reporting structures that support data-driven decision making.

5. Strategic Roadmap Develop a clear and actionable roadmap outlining recommended marketing and lead management strategies for ODOC. The roadmap should:

· Identify key strategic priorities

· Outline recommended marketing approaches and tools

· Provide guidance on organizational roles and processes

· Estimate resource requirements, reflecting tradeoffs associated with low, medium, and high levels of investment

· Recommend phased implementation steps

6. Program Management and Communication

· The supplier must demonstrate a comprehensive, clearly defined methodology for evaluating current-state marketing activities and technical infrastructure. The proposal must outline a sophisticated approach to lead management, tracking, qualification, and nurturing, showcasing advanced depth in marketing automation and CRM strategy.

· The supplier must provide a detailed framework for stakeholder discovery, illustrating a highly collaborative workshop or interview structure designed to successfully extract critical insights from internal team members.

· The supplier approach should reflect appropriate creativity and include an approach to gathering all inputs likely to be necessary to deliver a robust final product.

· The supplier must outline a reliable quality assurance process and a structured governance model to ensure consistent performance, accountability, and seamless communication throughout the life of the contract.