TO 4 SOO JMISCRMIx.pdf

UNCLASSIFIED//FOR OFFICIAL USE ONLY

PERFORMANCE BASED STATEMENT OF OBJECTIVES

Regional Magazine Initiative (RMI)

For the Joint Military Information Support Command (JMISC)

TASK ORDER 4

GLOBAL BATTLESTAFF AND PROGRAM SUPPORT

1.0 DESCRIPTION OF SERVICES. The U.S. Special Operations Command (USSOCOM), Joint Military Information Support Command (JMISC) requires the capability for program execution of the Regional Magazine Initiative (RMI). The Regional Magazine Initiative (RMI) is a global print media program that produces quarterly magazines for six Geographic Combatant Commands (GCCs) and, as directed by the Government, produces other collateral print media such as special editions, calendars, inserts, and brochures.

1.1 PURPOSE. The primary objective of this contract is to provide an integrated solution for planning, developing, producing, translating, printing, and distributing of all products for the RMI program supporting GCC Theater Security Cooperation Plan activities. This is accomplished through themes and objectives relating to any overseas contingency operations or any Special Operations activities in support of U.S. Government objectives. Print Media shall be visually appealing, error free, culturally appropriate, contemporary and of commercial quality. These quarterly publications will be specifically tailored to reach unique target audiences as defined by the government. The Contract shall also coordinate trans-regional content across all RMI program products as directed by the Government. The Government will conduct qualitative and quantitative surveys to evaluate and assess product performance, brand awareness, message association and overall product effectiveness, separate from this SOO.

2.0 SPECIFIC REQUIREMENTS/DELIVERABLES. The Contractor shall produce all print media for the RMI program. Products shall be a complete product, ready for distribution, consistent with a high level of quality control, culturally sensitive and appropriate, encompass a wide range of topics, and be relevant to the audience identified by the Government. The Contractor will develop original content based on objectives, themes and arguments identified by the Government covering a variety of topics. This requires the Contractor to understand the highly complex cultural nuances of the intended audiences. Print media will be produced in a variety of languages including, but not limited to, English, British English dialect, Spanish, Modern Standard Arabic, French, Brazilian Portuguese, Thai, German, Russian, Urdu, Pashto, Dari, and Bahasa Indonesian. Additional languages will be as directed by the Government. The contractor shall be responsible for the execution of all phases of RMI resulting in a final, synchronized product to include but not limited to:

2.1 Planning. The Contractor will:

2.1.1 Determine quarterly magazine production schedules based on the Government’s expectation stated in paragraph 2.7.1.

2.1.2 Track progress to meet all deadlines and if necessary modify production schedules for government approval if delays occur.

2.1.3 Provide support to the Government in the strategic and operational planning of all RMI magazines.

2.2 Develop Content. The Contractor will:

2.2.1 Research and develop core content that is culturally relevant and meets objectives as stated by the Government. The Contractor shall provide 12 to 15 features per quarterly magazine for Government selection and approval. At a minimum, 20% of core content shall be original content.

2.2.2 Research and develop content for established departments or special sections.

2.2.3 Provide content that is publishable quality. The government defines “publishable quality” as content that should:

2.2.3.1 Be presented in a logical sequence and flow from paragraph to paragraph. Use proper grammar, punctuation, and correct spelling. Be written with clarity and avoid redundancy. A good indicator is readability. Be supported with authority. Any material taken from an outside source must be attributed to the source. Content must be accurate and have been vigorously edited.

2.2.3.2 Contain an introduction that presents the reader with an accurate idea of the nature of the subject matter covered. Discuss and resolve the relevant issues. Analyze the issue's impact in relation to the audience or lessons learned for the audience. Have an effective conclusion. The “so-what” of the feature is clearly understood. Leave the audience with a relatively clear understanding of the topic.

2.2.4 Provide photo illustrations for all content ensuring photographs and illustrations meet JMISC standards for salience, cultural relevance, accuracy and timeliness of themes and symbols.

2.3. Production. The Contractor will:

2.3.1 Produce magazines consisting of 68 to 84 pages as directed by the Government Provide proposed covers and pagination for Government approval.Prepare quality written text, artwork, graphics, and other creative work which maintains the integrity of the branding and design of current products. The Government will provide a sample product for review.

2.3.2 Copy-edit all content to correct errors in grammar, spelling, usage and style, and accuracy of the information/content/supporting photos or graphics illustration. The Government will provide guidance on Style Guides for all languages.Ensure all facts are checked and verified, and content is up-to-date to ensure product credibility. Prepare all final copy for translation and layout. Obtain all necessary permits and licenses for complying with all applicable copyright laws and trademarks.

2.3.3 Create and send Portable Document Format (PDF) for Government approval unless specified or approved otherwise by the Contracting Officer. The PDF should be print-ready quality. Provide copy-editing capabilities from American English to British English dialect.

2.4 Translation. The Contractor will:

2.4.1 Provide all content in multiple language format in the following languages unless stated otherwise by the Government: Modern Standard Arabic, Spanish, Brazilian Portuguese, French, Bahasa Indonesia, Thai, Russian, German, Dari, and Pashtu.

2.4.2 Provide accurate journalistic level translation that has been vigorously copyedited by a proficient certified translator in the designated language with knowledge of native print media style. At all times, translation should maintain the integrity of the original message while ensuring the final product is of publishable quality as defined above. Additionally, RMI translations should be expressed in a culturally relevant manner for the audience. Literal, word-for-word, or computer-generated translations are unacceptable for all RMI products.

2.4.3 Translators shall be certified by the American Translators Association and have a written performance level score of 12 on the ALTA scoring protocol (or equivalent translation assessment).

A score of 12 is “Fluent”, which means the candidate writes at the level of a native speaker”.

2.5 Printing. The Contractor will:

2.5.1 Create files as required by the commercial printer.

2.5.2 Unless otherwise specified by the Government, print publications as stated on paragraph 2.7.1 with the following technical specifications:

2.5.2.1 Ágora – 84 pages; 4 Page cover - 100# Gloss #3 (text wt) - 4/4 + UV Coating 1 side; 80 Page Text - 60# Gloss #3 - 4/4; Cover - Sheet Fed / Text - Heatset Web; 2 VERSIONS – Spanish and English; ESTIMATED QUANTITIES: 20K; Perfect Bind to 8.25" x 10.75"; Image Area - 7.75" x 10.25"; Bleed Area - 8.75" x 11.25".

2.5.2.2 Pro Concordiam - 68 pages; 4 Page cover - 100# Gloss #3 (text wt) - 4/4 + Aqueous Coating 1 side; 64 Page Text - 60# Gloss #3 - 4/4; Cover - Sheet Fed / Text - Heatset Web; 3 VERSIONS - British English, German and Russian; ESTIMATED QUANTITIES: 10k; Perfect Bind to 8.25" x 10.75"; Image Area - 7.75" x 10.25"; Bleed Area - 8.75" x 11.25".

2.5.2.3 Asia Pacific Defense Forum(APDF)– 68 pages; 4 Page cover - 100# Gloss #3 (text wt) - 4/4 + Aqueous Coating 1 side; 64 Page Text - 60# Gloss #3 - 4/4; Cover - Sheet Fed / Text - Heatset Web; 3 VERSIONS FLIP/FLOP STYLE, English/Thai, English/Indo and English only;

ESTIMATED QUANTITIES: 11k; Perfect Bind to 8.25" x 10.75"; Image Area - 7.75" x 10.25";

Bleed Area - 8.75" x 11.25"

2.5.2.4 African Defence Forum (ADF)- 68 pages; 4 Page cover - 100# Gloss #3 (text wt) - 4/4 + Aqueous Coating 1 side; 64 Page Text - 60# Gloss #3 - 4/4; Cover - Sheet Fed / Text - Heatset Web; 3 VERSIONS, British English, Modern Standard Arabic and French; ESTIMATED QUANTITIES: 10k; Perfect Bind to 8.25" x 10.75"; Image Area - 7.75" x 10.25"; Bleed Area - 8.75" x 11.25".

2.5.2.5 Diálogo – 84 pages; 4 Page cover - 100# Gloss #3 (text wt) - 4/4 + Aqueous Coating 1 side; 80 Page Text - 60# Gloss #3 - 4/4; Cover - Sheet Fed / Text - Heatset Web; 2 VERSIONS - Spanish/English and Brazilian Portuguese/English; Perfect Bind to 8.25" x 10.75"; ESTIMATED QUANTITIES: 20K; Image Area - 7.75" x 10.25"; Bleed Area - 8.75" x 11.25".

2.5.2.6 Unipath - 68 pages; 4 Page cover - 100# Gloss #3 (text wt) - 4/4 + Aqueous Coating 1 side; 64 Page Text - 60# Gloss #3 - 4/4; Cover - Sheet Fed / Text - Heatset Web; 3 VERSIONS - Urdu, Modern Standard Arabic and English; ESTIMATED QUANTITIES: 10K; Perfect Bind to 8.25" x 10.75"; Image Area - 7.75" x 10.25"; Bleed Area - 8.75" x 11.25".

2.6 Distribution. The Contractor will:

2.6.1 Supply the Government with low and high resolution PDF files for online publishing.

2.6.2 Package and ship magazines to a list of addressees provided by the Government on a quarterly basis. The Government may provide a sample distribution list for cost estimates.

2.7 Deliverables/Review . The Contactor will:

2.7.1 Produce six quarterly magazines as follows:

2.7.1.1 NORTHCOM: AGORA Jan, Apr, Jul, Oct

2.7.1.2 EUCOM: Pro CONCORDIAM Jan, Apr, Jul, Oct

2.7.1.3 PACOM : APDF Feb, May, Aug, Nov

2.7.1.4 AFRICOM: ADF Feb, May, Aug, Nov

2.7.1.5 SOUTHCOM: DIALOGO Mar, Jun, Sep, Dec

2.7.1.6 CENTCOM: UNIPATH Mar, Jun, Sep, Dec

2.7.2 Provide a production schedule for each product.

2.7.3 Provide a Content Summary for each quarterly magazine.

2.7.4 Provide Content Package which includes 12-15 features and magazine departments.

2.7.5 Provide proposed covers and pagination for Government approval.

2.7.6 Quarterly magazine in Portable Document Format (PDF) for Government approval.

2.7.7 Five (5) print versions of each completed magazine for approval.

2.7.8 The Government will have 10 working days to complete the review of each deliverable and accept or reject same in writing.

3.0 PERSONNEL:

3.1 Key Person: The Editor-in-Chief/or equivalent: At a minimum, this individual will possess a Bachelor’s degree in either media, communications, or journalism. A Master’s Degree in Journalism or Communications is preferred. Eight plus years of experience in magazine development and print media production management is required.

3.2 The Contractor will provide an on-site Task Lead at the Government Site in Tampa, FL.

The Task Lead coordinates the requirements of the Government Contracting Officer Representative (COR) or Government Technical Representative (TR) while managing the daily drumbeat of the RMI effort in coordination with the Contractor’s Editor-in-Chief . The Task Lead works directly on-site with the TR and COR to maintain and facilitate communications throughout the RMI team. This position works with and advises the TR on various aspects of the project including industry best practices, emerging trends, and useful methodologies to better facilitate what is possible with a specific target audience. Additional duties for this position include the writing of Statements of Work (SOWs) for subcontractors, if required, management of personnel from the Contractor’s perspective, facilitation of performance-related costing and management of the subcontractor duties, if any, in support of the project.

4.0 SERVICE DELIVERY SUMMARY. The following SDS items outline key requirements/ deliverables in performance of this task order. Overall performance assessments will be provided to the Contracting Officer (KO) by the Contracting Officer Representative (COR) per the procedures under the basic contract Quality Assurance Surveillance Plan. Meeting or not meeting the following thresholds will be the basis of the performance evaluation.

Task Order Level Service Delivery Summary Category SDS – Objective: CORs will ensure the below meets the needs of this PWS)

Metric – Performance Threshold(OFFERORS

WILL FILL IN

METRIC NUMBERS)

Method of Evaluation

Quality of Service

• Does the contractor’s performance conform to contract and task order requirements, specifications and standards of good workmanship (e.g., commonly accepted technical, professional, environmental, or safety and health standards)?

• For example:

• Are reports/data accurate?

• Does the product or service provided meet the standards for each applicable SDS item?

• Contractor receives no more than <insert # of complaints> formal customer complaints/contract discrepancy reports per year for each task order.

• Contractor successfully resolves any customer complaint within <insert # of days> working days of receipt or less time as specified in the task order.

• First hand reviews of deliverables

• Feedback from all interested parties

• Feedback from audience based on interviews, surveys, discussion, etc.

• Daily observations and interaction with key personnel, particularly business

• Does the contractor’s work measure up to commonly accepted technical or professional standards?

• What degree of Government technical direction was required to solve problems that arise during performance?

• Were there any security violations?

• No security violations acceptable. 100% Compliance.

processes assessment

Schedule • Does the contractor accomplish tasks and delivery of products within schedule timelines, milestones, delivery schedules and administrative requirement?

• Are requirements/deliverables completed in an accurate, timely manner in compliance with task order PWS requirements?

• No more than X late documents per year and no more than X working days late.

No more than two sets of corrections/ edits and all corrections must be accomplished within X working days or other such time periods as established in the task order.

• Timely deliverables as stated on government-approved production schedules

• Feedback from government leadership on accuracy, quality of deliverables

• Weekly reports Cost Control • Did the contractor manage task order resources within funding constraints?

• Labor hour execution

• Travel funds

• Material funds

• Did the contractor do anything innovative that resulted in a cost savings?

• Execution within X % of budgeted resources,

• Must accommodate fact of life changes and increases in scope

• Execution of innovative solution resulted in savings (time, task order cost, extension of services, etc.)

• Monthly reports depicting actual execution vs.

budget

Business Relations

• Is the contractor oriented toward the customer?

• Is interaction between the contractor and the government satisfactory or does it need improvement?

• Were products and/or services provided timely,

• Contractor receives no more than <insert # of complaints> formal customer complaints/contract discrepancy reports per year for each task order. Contractor

• First hand reviews of deliverables

• Feedback from all interested parties

• Daily observations and complete?

• Was the quality of problem identification and corrective action plans, if applicable, focused on customer satisfaction?

• Did the contractor personnel exhibit reasonable and cooperative behavior?

successfully resolves any customer complaint within <insert # of days> working days of receipt or less time as specified in the task order.

interaction with key personnel, particularly business processes assessment

Management of Personnel

• How well did the contractor select, retain, support, ensure training over time as required, and replace, when necessary, task order personnel.

• For example:

• How well did the contractor match the qualifications of any key or SME positions, as described in the contract, with the person who filled the key position?

• Did the contractor support key personnel, SMEs and Action Officers so they were able to work effectively?

• If a key person did not perform well, what action was taken by the contractor to correct this?

• If a replacement of a key person was necessary, did the replacement meet or exceed the qualifications of the position as described in the contract schedule?

• Were off-site personnel effectively utilized?

• No more than <insert # of violations> total validated violations.

Upon notice of violation, Contractor shall immediately correct or establish acceptable corrective action plans within <insert # of days> working days.

• No more than <insert # of required corrections. Total validated changes as a result of not following current policy or processes or having appropriate skill set for position

• Periodic surveillance

5.0 GOVERNMENT FURNISHED PROPERTY/SPACE:

5.1 The Government anticipates all off-site support for this requirement with the exception of the on-site Task Lead, which will be furnished work space, telephone, access to a common shared printer, and computer with both NIPRNET and SIPRNET.

6.0 SECURITY REQUIREMENTS:

6.1 Security. Security will be in accordance with the attached DD254. The Contractor team individuals supporting this task will be cleared at the SECRET level at the start of the task.

Contractor personnel will require access to Foreign Government Information and Focal Point Information. The Key Person and the on-site Task Lead will require access to NIPRNET/SIPRNET computer systems at Government facilities.

6.2 The contractor shall ensure requirements for safeguarding classified information and classified materials, in accordance with government security guidelines and JMISC Directives, for obtaining and verifying personnel security clearances, for verifying security clearances and indoctrination of visitors, for controlling access to restricted areas, for protecting government property, and for the security of automated and non-automated management information systems and data are fulfilled.

The contractor's management system shall prevent unauthorized disclosure of classified and sensitive unclassified information. The government shall be immediately notified if any security incident or any indication of a potential unauthorized disclosure or compromise of classified or sensitive unclassified information.

6.3 Operational Security (OPSEC). The information in this proposal is for official use only (unclassified; not subject to automatic FOIA IAW exceptions (b) (d)). The information in this proposal shall be protected from unintentional public release. Any questions on the handling of the information shall be referred to the KO,USSOCOM. The Contractor shall ensure that OPSEC measures are in place, enforced and leverage existing business-to-business relationships to enhance the proprietary nature of this initiative.

7.0 REPORTS. Monthly reports per basic contract PWS, para 3.1.1 are applicable. The appointed COR name and information is located in the task order DD 1155. The Contractor shall provide a weekly wrap-up each Wednesday consisting of the following, broken down by magazine: Status of features, production status, shipping status, deadlines, Government suspense’s, and notable issues.

8.0 TRAVEL. Editor in chief, photographers, and senior magazine staff may be required to travel to obtain original content, attend pre-thematic, thematic, and midpoint meetings. Plan four trips per magazine to each GCC AOR, with up to 2 personnel for 3 days each for content gathering purposes.

Plan four trips per magazine to USSOCOM JMISC with up to 2 personnel for 2 days each to attend pre-thematic, thematic, and midpoint meetings. All travel will comply with the travel procedures and rates of the U.S. Government’s Joint Travel Regulations.