20422 SolAmds.pdf

SOLICITATION NO. 20422 – AMENDMENT NO. 1 PAGE | 1

State of Washington Contracts and Procurement Division Department of Enterprise Services P.O. Box 41411 Olympia, WA 98504-1411

Solicitation Amendment Solicitation No.:20422 Amendment No.:1 Effective Date: August 31, 2023

AMENDMENT NO. 1

TO

SOLICITATION NO. 20422

COMMUNICATIONS AND MARKETING SERVICES

This Amendment (“Amendment”) to Solicitation No. 20422 is effective immediately. All other terms, conditions, and specifications remain unchanged.

P U R P O S E

THE PURPOSE of this amendment is to capture the following changes:

Update Washington’s Electronic Business Solution (WEBS) description for this solicitation, which should read as follows:

The Washington State Department of Enterprise Services, in collaboration with the state of Oregon, is issuing this Competitive Solicitation pursuant to RCW 39.26. Enterprise Services intends to conduct a competitive procurement to establish and award Cooperative Purchasing Agreements, by specified contract category, for Washington state agencies, ORCPP Members, and other eligible purchasers to purchase specified Communications and Marketing services performed by qualified professionals.

Any communications regarding this amendment must be addressed to the Procurement Coordinator listed below.

Andrea Goff descontractsstrategy@des.wa.gov mailto:descontractsstrategy@des.wa.gov

SOLICITATION NO. 20422 – AMENDMENT NO. 2 PAGE | 1

Department of Enterprise Services

Solicitation No.: 20422 Amendment No.: 2 Effective Date: October 13, 2023

AMENDMENT NO. 2

P U R P O S E

THE PURPOSE of this amendment is to capture the following changes to Competitive Solicitation, Exhibit A- 2 Bidder’s Profile, ExhibitB-2 Non-Cost Factors & Qualifications, Exhibit C-2 Cost Sheet, and Compiled Contract Exhibit D. It is the bidder’s responsibility to ensure they must read and understand all the changes in each revised document.

1. Document Name: 20422 Competitive Solicitation

1.1 Document Changes: All Categories

1.1.1 Subsection 1.1 Solicitation Deadlines

Deadline for submitting bids has been updated and revised as follows “November 1, 2023, by 11:59pm pacific standard time. If, bids are received after 12:00am pacific standard time on November 2, 2023, bidders will be deemed non-responsive.”

1.2 Revised Document Name: No revision.

2. Document Name: 20422 Exhibit A-2 Bidder’s Profile

2.1 Document Changes: All Categories.

2.1.1 Document has been updated with a fill-in form for the MWBE Certification Number. Exhibit A-2 Bidder’s Profile is revised and replaced with the attachment.

2.2 Revised Document Name: Exhibit A-2 Bidder’s Profile – AM2

3. Document Name: 20422 Exhibit B-2 Non-Cost Cat 1

3.1 Document Changes: - Category 1- Advertising and Marketing Campaigns

3.1.1 Instruction 6 - Submit the exhibit as a Microsoft Word and/or Adobe PDF documents.

Enterprise Services may request clarification of the bidder’s submission during the

SOLICITATION NO. 20422 – AMENDMENT NO. 2 PAGE | 2

responsiveness check. Any pages in excess as specified in the individual question will be deleted prior to forwarding the submittals to the evaluation team.

3.1.2 Requirement ID 3 - How many years of experience does bidder's key personnel have: List experience for all key personnel, who will perform the services, if awarded.

3.1.3 Requirement ID 4 - Provide an electronic portfolio link highlighting five (5) past advertising and marketing campaign projects samples, within the past five (5) years, that best demonstrate your understanding and approach to developing, implementing, and evaluating advertising and marketing campaigns. Each campaign in the portfolio must include a description, samples, deliverables, and any awards or recognition associated with the project.

3.1.4 Requirement ID 4.2, 4.3, 4.4, 4.7, 4.8, 4.9, & 4.10 removed the following language “however Enterprise Services may reduce the example of deliverable size for evaluation.”

from all written responses.

3.1.5 Requirement ID 4.1, 4.3, 4.5, 4.6, 4.7, 4.8, 4.9, 4.10, 4.11 the term Written Response Required was added above each requirement.

3.2 Revised Document Name: 20422 Exhibit B-2 Non-Cost Cat 1 - AM2

4. Document Name(s): 20422 Exhibit B-2 Non-Cost– Cat 2

4.1 Document Changes: Category 2 Brand Development

4.1.1 All portfolio website links for all projects samples/examples, will change from three (3) years to within in the past five (5) years

4.1.2 Instructions #6 has changed from submitting only Microsoft Word Documents to allowing

Microsoft Word and/or Adobe PDF documents.

4.1.3 Requirement ID 3.1, 3.2, 3.3 & 3.4 removed the following language “however Enterprise Services may reduce the example of deliverable size for evaluation.” from all written responses.

4.1.4 Requirement ID 3.1 Branding Package - Written Response has been modified as follows “Bidder Submits Branding package: Include analysis and what planning was done to create this and include any logo and iterations; examples of templates; style/branding guide; color palette; implementation plan or brand strategy, which may include brand positioning and voice. (2-page limit for the description of the analysis and planning for this project sample.)”

4.1.5 Requirement ID 3.2 Rebranding Packing – Written Response has been modified as follows “Bidder Submits Rebranding package: Include analysis and what planning was done to create this and include any original branding and brief narrative about rebrand case; logo and iterations; examples of templates; style/branding guide; color palette;

implementation plan or brand strategy, which may include brand positioning and voice.

(2-page limit for the description of the analysis and planning for this project sample.)”

4.1.6 Requirement ID 3.3 Brand Fresh – Written Response has been modified as follows “Bidder Submits Brand refresh: Include summarized research results; original branding and brief narrative about refresh; logo and iterations; examples of templates; style/branding guide;

color palette; implementation plan or brand strategy, which may include brand positioning and voice. (1-page limit for the summarization of the research results for this project sample.)“

4.1.7 Requirement ID 3.4 Event or program branding – Written Response has been modified as follows “Bidder Submits Event or program branding: Include logo and iterations;

SOLICITATION NO. 20422 – AMENDMENT NO. 2 PAGE | 3

associated graphics; style/branding guide; color palette; implementation plan or brand strategy, which may include brand positioning and voice. (1-page limit for the implementation plan and strategy for this project sample.)”

4.2 Revised Document Name (s): 20422 Exhibit B-2 Non-Cost– Cat 2 – AM2

5. 20422 Exhibit B-2 Non-Cost– Cat 3

5.1 Category 3 Photography

5.1.1 All portfolio website links for all projects samples/examples, will change from three (3) years to within in the past five (5) years

5.1.2 Instructions #6 has changed from submitting only Microsoft Word Documents to allowing

Microsoft Word and/or Adobe PDF documents.

5.2 Revised Document Name: 20422 Exhibit B-2 Non-Cost– Cat 3

6. Document Name: 20422 Exhibit B-2 Non-Cost Cat 4

6.1 Document Changes: - Category 4- Social Marketing Campaigns

6.1.1 Instruction 6 - Submit the exhibit as a Microsoft Word and/or Adobe PDF documents.

Enterprise Services may request clarification of the bidder’s submission during the responsiveness check. Any pages in excess as specified in the individual question will be deleted prior to forwarding the submittals to the evaluation team.

6.1.2 Requirement ID 4 - Provide an electronic portfolio link highlighting five (5) past advertising and marketing campaign projects samples, within the past five (5) years, that best demonstrate your understanding and approach to developing, implementing, and evaluating advertising and marketing campaigns. Each campaign in the portfolio must include a description, samples, deliverables, and any awards or recognition associated with the project.

6.1.3 Requirement ID #4.2, 4.3, 4.4, 4.7, 4.8, 4.9, & 4.10 removed the following language “however Enterprise Services may reduce the example of deliverable size for evaluation.”

from all written responses.

6.1.4 Requirement ID 4.1, 4.3, 4.5, 4.6, 4.7, 4.8, 4.9, 4.10, 4.11 the term Written Response Required was added above each requirement.

6.2. Revised Document Name: 20422 Exhibit B-2 Non-Cost– Cat 4 – AM2

7. 20422 Exhibit B-2 Non-Cost - Cat 5

7.1 Category 5 Graphic Design

7.1.1 All portfolio website links for all projects samples/examples, will change from three (3) years to within in the past five (5) years

7.1.2 Instructions #6 has changed from submitting only Microsoft Word Documents to allowing

Microsoft Word and/or Adobe PDF documents.

7.2 Revised Document Name: 20422 Exhibit B-2 Non-Cost - Cat 5 – AM2

8. 20422 Exhibit B-2 Non-Cost - Cat 6

8.1 Category 6 Video Production & Editing

8.1.1 All portfolio website links for all projects samples/examples, will change from three (3) years to within in the past five (5) years

8.1.2 Instructions #6 has changed from submitting only Microsoft Word Documents to allowing

Microsoft Word and/or Adobe PDF documents.

8.2 Revised Document Name: 20422 Exhibit B-2 Non-Cost - Cat 6 – AM2

9. Document Name: Optional Exhibit C-2 Cost Sheet Instructions

9.1. Document Changes: Cost Sheet

9.1.1. Identify in each Cost Sheet submission which Category the cost sheet applies to. Bidder must provide a cost sheet detailing job title of employees, task/timeline (what the

SOLICITATION NO. 20422 – AMENDMENT NO. 2 PAGE | 4

employee does), and hourly rate for each Category (Subcategory, if applicable) they are bidding. Note: Bidder can use this template or submit the information above as an attachment.

9.2. Revised Document Name: No revision.

10. Document Name:20422 Exhibit D Compiled Contract

10.1. Document Changes: Included Communications & Marketing Services and Price.

10.1.1. Subsection 3.4 and 3.5 will be combined:

3.4 ECONOMIC ADJUSTMENT. (For Category 1, Category 2, Category 3, and Category 4) Beginning twenty-four (24) months after the effective date of this Contract and for every annual anniversary thereafter, the prices set forth in Exhibit B – Prices shall be adjusted, annually, to increase by 2%. Prices shall be adjusted on TBD of each year. The economic adjustment shall be calculated as follows: New Price = (Old Price x 2.0)

10.1.2 Subsection 3.5 and 3.6. To correctly identify these subsections these sections are now as follows: Subsection 3.5 is Price Celling and 3.6 is Contract Information.

10.2. Revised Document Name: No revision.

PRIOR AMENDMENTS

• Update Washington’s Electronic Business Solution (WEBS) description for this solicitation.

Any communications regarding this amendment must be addressed to the Procurement Coordinator listed below.

SOLICITATION NO. 20422 – AMENDMENT NO. 3 PAGE | 1

Department of Enterprise Services

Solicitation No.: 20422 Amendment No.: 3 Effective Date: October 29, 2023

AMENDMENT NO. 3

P U R P O S E

THE PURPOSE of this amendment is to capture the following changes to Competitive Solicitation, Exhibit A- 2 Bidder’s Profile, ExhibitB-2 Non-Cost Factors & Qualifications, Exhibit C-2 Cost Sheet, and Compiled Contract Exhibit D. It is the bidder’s responsibility to ensure they must read and understand all the changes in each revised document.

1. Document Name: 20422 Competitive Solicitation

1.1 Document Changes: All Categories

1.1.1 Subsection 1.1 Solicitation Deadlines

1.1.1.1 Deadline for submitting bids has been updated and revised as follows “November 8, 2023, by 11:59pm pacific standard time. If, bids are received after 12:00am pacific standard time on November 9, 2023, bidders will be deemed non-responsive.”

1.1.2 Subsection 4.4 Bid Submittal Checklist – Required Bid Submittals

EXHIBIT C-1 – BID PRICE SCENARIO

Bidder will need to complete the Exhibit C-2 Cost Sheet Template (if utilized), or Bidders own Cost Sheet template as instructed in Exhibit C-1 – Bid Price Scenario and submit it with the bid to Enterprise Services.

1.3 Revised Document Name: 20422 Competitive Solicitation – AM3

2. Document Name: 20422 Exhibit B-1 Performance Requirements

2.1 Document Changes: All Categories

SOLICITATION NO. 20422 – AMENDMENT NO. 3 PAGE | 2

2.1.1 Requirement ID 1: Bidder or Bidder’s principal has a minimum three (3) years’ experience providing professional services.

2.1.2 Requirement ID 2: Number of projects completed by Bidder or Bidder’s principal in the last three (3) years.

2.2 Revised Document Name: 20422 Exhibit B-2 Performance Requirements – AM3

3. Document Name: 20422 Exhibit B-2 Non-Cost Factors & Qualifications Cat 1 -AM2

3.1 Document Changes: Category 1

3.1.1 Instructions 4, 5, & 6

4. Requirement ID 1-3 and 4.1-4.11 require written responses. Failure to provide a response will constitute a nonresponsive bid.

5. All attachments must be clearly identified for the relevant category. Enterprise Services suggests labeling documents with the Requirement ID number.

6. Submittals shall be in Microsoft Word and/or Adobe PDF format. Enterprise Services may request clarification of the bidder’s submission during the responsiveness check. Any pages in excess as specified in the individual question will be deleted prior to forwarding the submittals to the evaluation team.

3.1.2 Requirement ID 1 - Number of advertising and marketing campaigns completed by Bidder or Bidder’s principal on time to meet the customer deadline and at/or under budget in the last three (3) years.

3.1.3 Requirement ID 3 - How many years of experience does bidder's key personnel have: List experience for all key personnel, who will perform the services, if awarded.

Written Response

Key Personal (Name, job title)

Year of Experience (Number of years with a brief description of experience)

3.1.4 Requirement ID 4 - Provide an electronic portfolio link highlighting three (3) past advertising and marketing campaign projects samples, within the past five (5) years, that best demonstrate your understanding and approach to developing, implementing, and evaluating advertising and marketing campaigns. Each campaign in the portfolio must include a description, samples, deliverables, and any awards or recognition associated with the project.

All samples submitted must be from personnel that will be involved in this statewide contract, identified above as key personnel.

One project sample must showcase diversity, equity, and inclusion principals and your teams ability to provide culturally appropriate and effective communications and marketing to overburdened, underserved audiences including non-English speakers, tribes, diverse cultural or gender groups, or those with disabilities.

SOLICITATION NO. 20422 – AMENDMENT NO. 3 PAGE | 3

3.1.5 Requirement ID 4.1 Audience Analysis, Research, and Message Testing Written Response Required:

Bidder submits a research results report for each project sample.

The report has to demonstrate the Bidder’s ability to conduct audience research, including qualitative and quantitative surveys, focus groups, and other formative or exploratory research needed to segment audiences then shape and inform behavior change campaigns and materials. (No page limit for each final report.)

3.1.5 Requirement ID 4.6 Quality

Written Response Required:

Bidder submits three (3) examples of deliverables that use as many diverse media formats as possible.– video, radio, print and social for each project sample. High-quality production of campaigns and materials (2-page limit for the description of the strategy and technique for each project. Total maximum is 6 pages).

3.1.6 Requirement ID 4.8 Social Media

Written Response Required:

Bidder submits three (3) examples across social media platforms for each project sample. Show how you used social media to communicate campaign messaging, create awareness, and support campaign goals. These examples could include paid social, organic social, or the use of content creators/influencers. (No page limit for the sample social media platforms)

3.1.7 Requirement ID 4.11 Evaluation and Measuring Impact

Written Response Required:

Bidder submits a final report for each project sample that explains the goals and objectives for the campaigns, how success was measured, what the measured impact/positive change was, and any lessons learned in this process. (No page limit for each final report.)

3.2 Revised Document Name: 20422 Exhibit B-2 Non-Cost Factors & Qualifications Cat 1 -AM3 and

4. Document Name: 20422 Exhibit B-2 Non-Cost Factors & Qualifications Cat 2 – AM2

4.1 Document Changes: Category 2

Instructions 4, 5, & 6

4. Requirement ID 1-2 and 3.1-3.4 require written responses. Failure to provide a response will constitute a nonresponsive bid.

5. All attachments must be clearly identified for the relevant category. Enterprise Services suggests labeling documents with the Requirement ID number.

6. Submittals shall be in Microsoft Word and/or Adobe PDF format. Enterprise Services may request clarification of the bidder’s submission during the responsiveness check. Any pages in excess as specified in the individual question will be deleted prior to forwarding the submittals to the evaluation team.

4.1.1 Requirement ID 1 Number of branding projects completed by Bidder or Bidder’s principal on time to meet the customer deadline and at/or under budget in the last three (3) years.

4.1.2 Requirement ID 2 How many years of experience does bidder's key personnel have: List experience for all key personnel, who will perform the services, if awarded.

SOLICITATION NO. 20422 – AMENDMENT NO. 3 PAGE | 4

Written Response

Key Personal (Name, job title)

Year of Experience (Number of years with a brief description of experience)

4.2 Revised Document Name: 20422 Exhibit B-2 Non-Cost Factors & Qualifications Cat 2- AM3

5. Document Name: 20422 Exhibit B-2 Non-Cost Factors & Qualifications Cat 3 -AM2

5.1 Document Changes: Category 3

Instructions 4, 5, & 6

4. Requirement ID 1-2 and 3.1 (Portrait), 1-2 and 4.1 (Inside Event), 1-2 and 5.1 (Outside Event) or 1-2 and 6.1 (Landscapes) require written responses. Failure to provide a response will constitute a nonresponsive bid.

5. All attachments must be clearly identified for the relevant category. Enterprise Services suggests labeling documents with the Requirement ID number.

6. Submittals shall be in Microsoft Word and/or Adobe PDF format. Enterprise Services may request clarification of the bidder’s submission during the responsiveness check. Any pages in excess as specified in the individual question will be deleted prior to forwarding the submittals to the evaluation team.

5.1.1 All Subcategories Requirement ID 1 Number of photography projects completed by Bidder or Bidder’s principal on time to meet the customer deadline and at/or under budget in the last three (3) years.

5.1.2 All Subcategories Requirement ID 2 How many years of experience does bidder's key personnel have: List experience for all key personnel, who will perform the services, if awarded.

Written Response

Key Personal (Name, job title)

Year of Experience (Number of years with a brief description of experience)

5.2 Revised Document Name: 20422 Exhibit B-2 Non-Cost Factors & Qualifications Cat 3-AM3

6. Document Name: 20422 Exhibit B-2 Non-Cost Factors & Qualifications Cat 4-AM2

6.1 Document Changes: Category 4

6.1.1 Instructions 4, 5, & 6

4. Requirement ID 1-3 and 4.1-4.11 require written responses. Failure to provide a response will constitute a nonresponsive bid.

5. All attachments must be clearly identified for the relevant category. Enterprise Services suggests labeling documents with the Requirement ID number.

6. Submittals shall be in Microsoft Word and/or Adobe PDF format. Enterprise Services may request clarification of the bidder’s submission during the

SOLICITATION NO. 20422 – AMENDMENT NO. 3 PAGE | 5

responsiveness check. Any pages in excess as specified in the individual question will be deleted prior to forwarding the submittals to the evaluation team.

6.1.2 Requirement ID 1 Number of social marketing campaign projects completed by Bidder or Bidder’s principal on time to meet the customer deadline and at/or under budget in the last three (3) years.

6.1.3 Requirement ID 3 - How many years of experience does bidder's key personnel have: List experience for all key personnel, who will perform the services, if awarded.

Written Response

Key Personal (Name, job title)

Year of Experience (Number of years with a brief description of experience)

6.1.4 Requirement ID 4 - Provide an electronic portfolio link highlighting three (3) past social marketing campaign projects samples, within the past five (5) years, that best demonstrate your understanding and approach to developing, implementing, and evaluating Social Marketing Campaigns. Each campaign in the portfolio must include a description, samples, deliverables, and any awards or recognition associated with the project.

All samples submitted must be from personnel that will be involved in this statewide contract, identified above as key personnel.

One project sample must showcase diversity, equity, and inclusion principals and your teams ability to provide culturally appropriate and effective communications and marketing to overburdened, underserved audiences including non-English speakers, tribes, diverse cultural or gender groups, or those with disabilities.

6.1.5 Requirement ID 4.1 Audience Analysis, Research, and Message Testing Written Response Required:

Bidder submits a research results report for each project sample.

The report has to demonstrate the Bidder’s ability to conduct audience research, including qualitative and quantitative surveys, focus groups, and other formative or exploratory research needed to segment audiences then shape and inform behavior change campaigns and materials. (No page limit for each final report.)

6.1.6 Requirement ID 4.6 Quality

Written Response Required:

Bidder submits three (3) examples of deliverables that use as many diverse media formats as possible.– video, radio, print and social for each project sample. High-quality production of campaigns and materials (2-page limit for the description of the strategy and technique for each project. Total maximum is 6 pages).

6.1.7 Requirement ID 4.11 Evaluation and Measuring Impact

Written Response Required:

Bidder submits a final report for each project sample that explains the goals and objectives for the campaigns, how success was measured, what the measured impact/positive change was, and any lessons learned in this process. (No page limit for each final report.)

SOLICITATION NO. 20422 – AMENDMENT NO. 3 PAGE | 6

6.2 20422 Exhibit B-2 Non-Cost Factors & Qualifications Cat 4 – AM3

7. Document Name: 20422 Exhibit B-2 Non-Cost Factors & Qualifications Cat 5-AM2

7.1 Document Changes: Category 5

Instructions 4, 5, & 6

4. Requirement ID 1-2 and 3.1-3.2 require written responses. Failure to provide a response will constitute a nonresponsive bid.

5. All attachments must be clearly identified for the relevant category. Enterprise Services suggests labeling documents with the Requirement ID number.

6. Submittals shall be in Microsoft Word and/or Adobe PDF format. Enterprise Services may request clarification of the bidder’s submission during the responsiveness check. Any pages in excess as specified in the individual question will be deleted prior to forwarding the submittals to the evaluation team.

7.1.1 Requirement ID 1 Number of graphic design projects completed by Bidder or Bidder’s principal on time to meet the customer deadline and at/or under budget in the last three

(3) years.

7.1.2 Requirement ID 2 How many years of experience does bidder's key personnel have: List experience for all key personnel, who will perform the services, if awarded.

Written Response

Key Personal (Name, job title)

Year of Experience (Number of years with a brief description of experience)

7.2 Revised Document Name: 20422 Exhibit B-2 Non-Cost Factors & Qualifications Cat 5-AM3

8. Document Name: 20422 Exhibit B-2 Non-Cost Factors & Qualifications Cat 6-AM2

8.1 Document Changes: Category 6

8.1.1 Instructions 4, 5, & 6

4. Requirement ID 1-2 and 3.3-3.5 (Event(s)), 1-2 and 4.3-4.5 (Documentary) or 1-2 and 5.3-5.5 (Scripted) require written responses. Failure to provide a response will constitute a nonresponsive bid.

5. All attachments must be clearly identified for the relevant category. Enterprise Services suggests labeling documents with the Requirement ID number.

6. Submittals shall be in Microsoft Word and/or Adobe PDF format. Enterprise Services may request clarification of the bidder’s submission during the responsiveness check. Any pages in excess as specified in the individual question will be deleted prior to forwarding the submittals to the evaluation team.

8.1.1 All Subcategories Requirement ID 1 - Number of Video production and editing projects completed by Bidder or Bidder’s principal on time to meet the customer deadline and at/or under budget in the last three (3) years.

SOLICITATION NO. 20422 – AMENDMENT NO. 3 PAGE | 7

8.1.2 All Subcategories Requirement ID 2 - How many years of experience does bidder's key personnel have: List experience for all key personnel, who will perform the services, if awarded.

Written Response

Key Personal (Name, job title)

Year of Experience (Number of years with a brief description of experience)

8.1.3 Subcategory Event(s) Requirement ID 3.5 was added Software/Operating System - Written Response Required.

Provide what editing software and operating system was used over for each project sample.

(1-page limit for the summarization of the software for each project. Total maximum is 3 pages).

8.2 Revised Document Name: 20422 Exhibit B-2 Non-Cost Factors & Qualifications Cat 6-AM3

9. Document Name: 20422 Exhibit C-1 Bid Pricing Scenarios

9.1 Document Changes: Categories 1, 4 and 6

9.1.1 Categories 1 and 4 Task 1 – Conduct Research and Identify Priority Audiences

1.2 Conduct a virtual survey with a minimum of 1,000 Washingtonians in a way that is inclusive and equitable. Ensure there are benchmarks for diversity and a representative sample from historically underrepresented demographics. Goals are to: Identify and better understand the audience(s), gain insight into the demographics, preferred language, psychographics, and best strategies and platforms to reach them.

1.3 Conduct four (4) in-person focus groups statewide, two (2) in English and two (2) in Spanish to gain additional insights on strategies, barriers and motivators to behavior change, and messaging direction. Preapproval of 2 weeks for review and approvals of the survey and group questions.

1.5 Provide any other additional fees, if needed.

Categories 1 and 4 Task 2 Develop and Test Key Messages with Priority Audiences(s)

2.5 Provide any other additional fees, if needed.

Categories 1 and 4 Task 3 Develop Brand Identity and Marketing Collateral

3.4 Develop campaign materials in English and Spanish based on research but include the following at a minimum: brand guide; animated TV commercial (Maximum of 60 seconds);

radio commercial (Maximum 30 seconds); social media ad; digital banner ad; webpage content (header, copy, and graphics); printable flyer or handout; and key messages document for staff, partners, and media.

3.6 Provide any other additional fees, if needed.

SOLICITATION NO. 20422 – AMENDMENT NO. 3 PAGE | 8

9.2 Category 6 Sub Events

1.1 Four (4) videos of individual speakers to be released as separate files is recorded virtually prior to the event, to be used with a (provided) intro/outro bumper. Coaching is required.

Category 6 Sub Documentary

2.2 The state agency has contacts identified from participating organizations to appear in the video, or provide voiceover for content, and has a general sense of the target messages.

Five (5) of those contacts will need interviewed virtually for video content, although not all five (5) will need to be included in the final. Only minimal graphics will need to be developed, such as intro/outro titles and lower thirds (as needed). The video should have a consistent look and feel with the agency’s salmon education website. Assume logos and any salmon graphics will be provided.

9.3 Revised Document Name: 20422 Exhibit C-1 Bid Pricing Scenarios – AM3

10. Document Name: Optional Exhibit C-2 Cost Sheet Instructions

10.1. Document Changes: Cost Sheet Template – All Categories

10.1.1. Instructions - Cost Sheet - Identify in each Cost Sheet submission which Category the cost sheet applies to. Bidder must submit a quote and an estimated project timeline for each Category and applicable subcategory they are submitting a bid. The Bidder can use their own Cost Sheet template or utilize this Exhibit C-2 Cost Sheet Template. For each task, provide job titles, hourly rates, and total hours by employee or sub-contractor. If, Bidder is submitting a quote/timeline for more than one Category, please clearly identify which quote/timeline ties to what Category and applicable subcategory. Note: Bidder can use this template or submit the information above as an attachment.

10.2. Revised Document Name: 20422 Exhibit C-2 Cost Sheet – AM3

11. Document Name:20422 Exhibit D Compiled Contract

11.1. Document Changes: Included Communications & Marketing Services and Price.

11.1.1. Subsection 3.4 and 3.5 will be combined:

3.4 ECONOMIC ADJUSTMENT. (For Category 1, Category 2, Category 3, and Category 4) Beginning twenty-four (24) months after the effective date of this Contract and for every annual anniversary thereafter, the prices set forth in Exhibit B – Prices shall be adjusted, annually, to increase by 2%. Prices shall be adjusted on TBD of each year. The economic adjustment shall be calculated as follows: New Price = (Old Price x 2.0)

11.1.2 Subsection 3.5 and 3.6. To correctly identify these subsections these sections are now as follows: Subsection 3.5 is Price Celling and 3.6 is Contract Information.

11.2 Revised Document Name: 20422 Exhibit D Compiled Contract – AM3

PRIOR AMENDMENTS

• Update Washington’s Electronic Business Solution (WEBS) description for this solicitation.

• Changes to Solicitation Document

• Revision to Exhibit A-2 Bidder’s Certification

• Revision to Exhibit B-2 Non-Cost Factors & Qualifications all Categories.

• Changes to Exhibit C-2 Cost Sheet

SOLICITATION NO. 20422 – AMENDMENT NO. 3 PAGE | 9

• Changes to Exhibit D Complied Contract

Any communications regarding this amendment must be addressed to the Procurement Coordinator listed below.

Andrea Goff

SOLICITATION NO. 20422 – AMENDMENT NO. 4 PAGE | 1

Department of Enterprise Services

Solicitation No.:20422 Amendment No.:4 Effective Date: October 31, 2023

AMENDMENT NO. 4

P U R P O S E

THE PURPOSE of this amendment is to capture the following changes:

Update documents to remove track changes - 20422 Exhibit B-2 Non-Cost Cat 1- AM4 and 20422 Exhibit B-2 Non-Cost Cat 4- AM4

Any communications regarding this amendment must be addressed to the Procurement Coordinator listed below.