New entrants
Find vendors entering or re-entering a federal award market.
Click New Entrants, or open GovTribe, expand Reports, and click New Entrants.
New Entrants is available on Growth, Growth Plus, and Scale.
Use New Entrants to find vendors that are entering a selected federal contract market, returning after a long gap, or appearing in nearby markets outside your current filters. The report combines market filters, comparison metrics, a bubble chart, and an award table so you can move from a market-level signal to the award behind it.
Click the screenshot to open a larger view.
Market and Insights tabs
New Entrants has two primary tabs.
| Tab | What it helps you do |
|---|---|
| Market | Define the market you want to study. Use Date and the filter search to choose the award activity that should count as the market. |
| Insights | Compare the selected new-entrant population to the larger market. Use Compare To to choose the comparison period and review total potential value, average potential value, and award volume. |
The Market tab is where you shape the dataset. The Insights tab is where you judge whether the new entrants are meaningful compared with the market around them.
Market controls
| Control | Options and behavior |
|---|---|
| Date | Choose Last Month, Last Quarter, Last 6 Months, or Last Year. Last Quarter is the default starting window. |
| Filter search | Search for market-defining filters such as PSC, NAICS, set-aside type, funding agency, contract type, pricing type, or extent competed. |
| In-market suggestions | Suggest filters that are already part of the selected market so you can refine the market without leaving the current context. |
| Out-of-market suggestions | Suggest nearby filters outside the selected market so you can explore adjacent categories or widen the market definition. |
| Active filters | Shows the filters currently shaping the report. Removing a filter recalculates the bubble chart, table, and insights. |
When you choose Last 6 Months or Last Year, New Entrants needs a market search context. That context gives the report enough information to decide which vendors are new to the market you care about.
Insights controls
| Control or metric | Details |
|---|---|
| Compare To | Choose None, Prior Period, 1 Year Ago, 2 Years Ago, or 3 Years Ago. The selected comparison changes the insight metrics without changing the market filters. |
| Total potential value | Sums ceiling value for the new-entrant awards in the selected period. |
| Average potential value | Shows the average ceiling value for new-entrant awards in the selected period. |
| Award volume | Counts the new-entrant awards in the selected period. |
The comparison metrics help separate a small visual cluster from a meaningful market shift. For example, a group of new entrants with high potential value and longer durations may deserve more attention than a large group of low-value, short-duration awards.
Bubble chart
The bubble chart plots each new entrant award by duration and potential value.
| Chart element | Meaning |
|---|---|
| Horizontal axis | Duration in days, calculated from award date through ultimate completion date. |
| Vertical axis | Potential value, based on award ceiling value. |
| Bubble color | The selected Differentiate By field. |
| Bubble click | Selects the matching award and scrolls the table to that row. |
Use the chart to find awards that combine long duration, meaningful potential value, and a differentiator that matters to your market. A dense cluster can show many vendors entering under similar conditions; an isolated bubble can point to a distinctive entrant or award structure.
Bubble chart controls
| Control | Options and behavior |
|---|---|
| Differentiate By | Color the chart by Funding Agency, NAICS Category, PSC Category, Set-Aside Type, Contract Type, Pricing Type, or Extent Competed. Set-Aside Type is the default. |
| Scale | Choose Log or Linear. Log is the default and makes large value differences easier to compare without losing smaller awards. Linear preserves the direct value scale when you want to compare absolute distance. |
Differentiate By is most useful when you already know which market characteristic matters. Use Funding Agency to spot buyers, NAICS or PSC Category to spot category differences, Set-Aside Type to spot socioeconomic patterns, and Contract Type, Pricing Type, or Extent Competed to understand award structure.
Award table
The table gives the exact award records behind the chart. It is the best place to inspect values, follow the award link, or add a field as a market filter.
| Column | Details |
|---|---|
| Awardee | Links to the federal contract award record represented by the row. |
| Award Date | Shows when the award started for the new-entrant analysis. |
| Potential Value | Shows the award ceiling value. |
| Duration | Shows the calculated award duration in days. |
| NAICS | Shows the NAICS category and can be added as a filter. |
| PSC | Shows the PSC category and can be added as a filter. |
| Funding Agency | Shows the funding agency and can be added as a filter. |
| Set-Aside Type | Shows the set-aside value and can be added as a filter. |
| Contract Type | Shows the contract type and can be added as a filter. |
| Pricing Type | Shows the pricing type and can be added as a filter. |
| Extent Competed | Shows the competition value and can be added as a filter. |
Filterable cells include an Add As Filter action. Use it when a row reveals a category, agency, or award attribute you want to make part of the market definition.
What powers the report
New Entrants is built from federal contract award data. GovTribe starts with vendors and their least-recent federal contract award relationship, finds matching federal contract awards for the selected period and market, then keeps awards that have the source fields needed for the visualization.
The report requires:
- a federal contract award with an award date,
- an ultimate completion date,
- a positive ceiling value,
- a calculated duration of at least one day, and
- a matching vendor relationship for the new-entrant market logic.
GovTribe hydrates the award rows with related vendor, NAICS, PSC, funding agency, set-aside, contract type, pricing type, and extent competed values. Those hydrated values power the Differentiated By colors, table columns, filterable cell actions, and market suggestions.
The Insights tab uses comparison aggregations over the same market context. It compares the new-entrant award population with the broader market by award count, total ceiling value, and average ceiling value.
Related articles
- Funding: Review funding trends, award volume, and top vehicle or grant-program reports instead of vendor-entry analysis.