Broadcast and Social Media Services

The Broadcast and Social Media Services vehicle provides Wisconsin state agencies and authorized entities with comprehensive broadcasting and digital media solutions. This multiple award vehicle encompasses radio broadcasting station management, television advertising services, direct response television capabilities, and small-scale radio systems. Procuring entities may access a full range of information and communication broadcasting services designed to support public outreach, awareness campaigns, and stakeholder engagement initiatives through traditional broadcast media and contemporary social media platforms.

The Wisconsin Department of Administration established this contract vehicle effective January 1, 2026, with multiple prime contractors including WBA Services and Learfield positioned to serve statewide procurement needs across Wisconsin. The vehicle operates as a multi-award indefinite delivery/indefinite quantity (IDIV) contract structure, enabling participating state agencies to leverage pre-negotiated rates and established service terms. Specific contract value information and detailed performance periods are documented in the associated contract files maintained by the Department of Administration.