4 Learfield Pricing 2026.xlsx
XLSX spreadsheet 22 KB Posted
- Attached to
- Broadcast and Social Media Services
- Contract number
- 505ENT-W26-RADIOTVADS-00
- Issued by
- Wisconsin
About this file
This document is a 2026 pricing rate card for Learfield, a media and marketing services vendor. The rate card establishes pricing for advertising, production, and digital learning services available through what appears to be a state and local contract vehicle, though specific state agencies or consortiums are not identified in this pricing schedule.
The rate card encompasses multiple service categories with pricing structures tailored to each offering. Traditional radio advertising ranges from $337 to $742 per spot depending on network coverage and length, while streaming audio is priced on a cost-per-thousand-impressions (CPM) basis from $24 to $38. Digital display advertising varies from $4 CPM for Google Display to $50-$100 CPM for premium digital out-of-home placements. Connected TV rates range from $30 CPM for standard OTT/CTV to $40-$140 CPM for premium publishers. Production and e-learning services include individual microlearning lessons at $1,000, full video production ranging from $15,000 to $30,000 per video, podcast production at $1,500 for a 15-minute episode, web development at $5,000 per page, and creative services at $75 per hour. Monthly learning management system access is available at $1,000 per month, while comprehensive learning packages range from $49,000 to $74,000. No specific contract term, renewal periods, or total award amounts are detailed in this rate card.
View the file
Other files
| File | Type | Posted |
|---|---|---|
| 1 WBA Services 2026.pdf | ||
| 5 WBA_Contract_Broadcast_Social_Media.docx.pdf | ||
| 2 Learfield Services 2026.pdf | ||
| 3 WBA Pricing 2026.docx | DOCX document | |
| 6 Learfield_Contract_Broadcast_Social_Media.docx.pdf |
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Text version
Rate Card
| Item | Net | Unit | Details |
| Traditional Radio | |||
| Radio | |||
| Radio | additional stations can be included for the rate to buy them | ||
| Wis Radio Network (includes WIBA & WISN) | $ 597.00 | 30-seconds | |
| Wis Radio Network (includes WIBA & WISN) | $ 742.00 | 60-seconds | |
| Wis Radio Network (no metros) | $ 415.00 | 30-seconds | |
| Wis Radio Network (no metros) | $ 511.00 | 60-seconds | |
| Brownfield | $ 337.00 | 30-seconds | |
| Brownfield | $ 390.00 | 60-seconds | |
| Consumer sponsorships | priced per sponsorship by the quarter, year or season | ||
| Agiculture sponsorships | priced per sponsorship by the quarter, year or season | ||
| Streaming Audio | |||
| Audio | |||
| iHeart | |||
| Streaming Audio | $ 34.00 | CPM | Minimum $4k spend. |
| Podcast | $ 38.00 | ||
| Podcast Specific | $ 60.00 | ||
| Pandora | $ 24.00 | CPM | |
| Spotify | $ 34.00 | CPM | |
| Programmatic Audio | $ 24.00 | CPM | Running on streaming audio publishers like iHeart, Audacy, Spreaker, and others. |
| Digital Assets | |||
| Audio | |||
| Podcast production and distribution | $1,500 | 15 min | Includes script assistance, music bed, intro/outro, studio time + recording, editing, & cover art creation for a final 15-minute podcast. |
| Digital Assets | |||
| Brownfield DATA | |||
| Display Banners | $ 18.00 | CPM | Use Brownfield's exclusive 1st party data on display and connected TV campaigns. |
| Premium Display Banners | $ 20.00 | CPM | |
| Display Video | $ 28.00 | CPM | |
| CTV | $ 55.00 | CPM | |
| Banner Ads | |||
| Brownfield | Monthly | ||
| 300x250 Top Sidebar | $ 500.00 | ||
| 728x90 Leaderboard | $ 350.00 | ||
| 468x60 Banner A | $ 250.00 | ||
| 300x250 Bottom Right Sidebar | $ 100.00 | ||
| AgriAmerica | $ 15.00 | CPM | |
| Missourinet | $ 20.00 | CPM | |
| Radio Iowa | $ 20.00 | CPM | |
| MNN | $ 20.00 | CPM | |
| WRN | $ 20.00 | CPM | |
| Fan365 DATA | |||
| Display | $ 50.00 | CPM | |
| SIDEARM | |||
| Display | $ 8.00 | CPM |
| Display and Search | |||
| Digital Display | |||
| Google Display | $ 4.00 | CPM | |
| Google Search | $ 6.00 | CPC | |
| Programmatic Display | $ 10.00 | CPM | |
| Programmatic Pre-Roll Video | $ 20.00 | CPM | |
| Social Media | |||
| Digital Display | |||
| Meta (Facebook & Instagram) | $ 10.00 | CPM | |
| Snapchat | $ 8.00 | CPM | |
| $ 40.00 | CPM | ||
| TikTok | $ 10.00 | CPM | |
| YouTube | $ 10.00 | CPM | |
| X (Twitter) | $ 4.00 | CPM | |
| $ 8.00 | CPM | ||
| Other Media | |||
| Connected TV | |||
| Standard OTT/CTV | $ 30.00 | CPM | This CTV/OTT is a blend of different publishers including ROKU, Direct TV, Sling TV, Fubu, Pluto TV and many publishers. |
| Premium OTT/CTV | $40 - $140 | CPM | This is specifically publishers like Espn, Fox, Discovery, HGTV, Live Sports, A&E |
| HULU | $50 - $100 | CPM | |
| Digital Out-of-Home | |||
| Digital OOH | $50 - $100 | CPM | This can include gas stations, malls, theaters, grocery stores, transit stations, city and rural billboards, and more. |
| E-Learning Modules | |||
| Individual Lessons | |||
| 1 Microlearning Lesson | $ 1,000.00 | per lesson | Includes expertly crafted brand aligned bite sized content, one click access on any device, no app download, multi-platform sharing (link, email, text, Teams, Slack, or SCORM), universal embedding, real-time progress checking, full reporting. |
| 2D Animation per Minute | $ 4,000.00 | per minute | Include Storyboarding and animatic development, Professional voice-over, recording and integration, Original background, music and sound effects, HD rendering in multiple, formats (e.g., MP4, MOV), Subtitles and closed |
captions for accessibility.
| Packages | |||
| Signature Learning | $ 74,000.00 | package | Includes 60-minute master class cinematic quality video, custom set design, 5 custom motion graphics, 1-minute 2D animation, 25 interactive e-learning slides, beautiful written course compnaion, trailer-style course promotion video. |
| Fundamental Learning | $ 49,000.00 | package | Includes 30-minute standard plus video-learning, standard set selection, branded onscreen graphics, 2 custom motion graphics, 10 interactive e-learning slides, beautiful written course companion, social media-style course promotion video. |
| Learning as a Service | $ 950.00 | package | Monthly subscription for custom eLearning content, one tailored course per month with up to 15 interactive slides, unused course allocations carry over to future months, LMS-compatible SCORM. |
| LMS | |||
| E-Laborate LMS | $ 1,000.00 | per month starting | Learning management system for external or internal learners, unlimited learners, social-style community learning, distribute any file type, flat monthly fee with no long-term contract. |
| Full Video Production | |||
| Master Class Video Learning | $ 30,000.00 | per video | 30-minute master-class style video-based learning (3-camera), actor or your SME, custom set design, 3D motion graphics, scriptwriting, MP4 deliverable. |
| Standard Plus Video Learning | $ 15,000.00 | per video | 20-minute standard-style video-learning (2-camera), actor or your SME, standard set selection, branded graphics, scriptwriting, MP4 deliverable. |
| Web Dev | |||
| Web Development | $ 5,000.00 | per page | Custom design and development, fully responsive, WCAG 2.1 AA compliant, comprehensive wireframes and interactive prototypes, smooth launch and deployment with thorough testing, $5,000. |
| Graphic Design | |||
| Creative Services | $ 75.00 | hour | |
| Video Production | |||
| Video Shoot | $ 5,000.00 | per shoot | A video shoot on location for up to 2 days or in-studio shoot. A camera/grip and drone will be used as needed to capture footage. Client will received all captured B-roll and a 30-sec teaser. |
| Per Produced Minute | $ 500.00 | per shoot | |
| Add Broadcaster appearance | $ 500.00 | per shoot |
File details come from the government source that posted it. Updated .