2 Learfield Services 2026.pdf
PDF 145 KB Posted
- Attached to
- Broadcast and Social Media Services
- Contract number
- 505ENT-W26-RADIOTVADS-00
- Issued by
- Wisconsin
About this file
This is a Capability Statement for Learfield (Supplier ID: 0000152929), a full-service marketing and communications agency with over 50 years of experience in developing and managing education campaigns. The document outlines Learfield's qualifications as a service provider for state and local government entities, with demonstrated experience serving multiple Wisconsin governmental departments including Agriculture, Trade & Consumer Protection; Health Services; Lottery; Natural Resources; Tourism; Transportation; and Veterans Affairs, as well as various commercial entities such as farm bureaus, state associations, and educational institutions.
Learfield provides comprehensive marketing and communications services including traditional media placement, digital and social media placement, graphic design and creative services, video and audio production, branding strategy and identity development, e-learning and training modules, and comprehensive performance reporting. The company's key differentiators include statewide reach through 70+ radio stations covering all 72 Wisconsin counties, budget-friendly service delivery through a single point of contact, data-driven campaign customization using proprietary first-party data, and established experience as a trusted public sector partner for Midwest state governments. Creative and production services are included throughout the campaign lifecycle, and earned paid media is provided at no additional cost to maximize taxpayer value. The primary contact is Jill Ann Makovec in Madison, Wisconsin.
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Other files
| File | Type | Posted |
|---|---|---|
| 1 WBA Services 2026.pdf | ||
| 4 Learfield Pricing 2026.xlsx | XLSX spreadsheet | |
| 5 WBA_Contract_Broadcast_Social_Media.docx.pdf | ||
| 3 WBA Pricing 2026.docx | DOCX document | |
| 6 Learfield_Contract_Broadcast_Social_Media.docx.pdf |
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Text version
Core Competencies Learfield brings over 50 years of experience in developing and managing effective education campaigns at the state, regional, and national levels.
As a full-service agency, we specialize in audience engagement through creative content, radio broadcasting, and digital media. Out team works closely with yours to produce, launch, and optimize campaigns that inform, educate, and connect with communities – including hard-to-reach rural populations.
Highlights:
• Expert in campaign strategy, production, and performance reporting
• Strong reach through radio and innovative digital platforms
• Collaborative, attentive personnel that feels like part of your team
• Creative and production services included for the life of the campaign
Past Performance
Differentiators
• Unmatched Statewide Reach: 70+ radio stations covering all 72
Wisconsin counties
• Efficient & Budget-Friendly: One point of contact for entire marketing plan – saving you time. Earned paid media at no additional cost – maximizing taxpayer value
• Custom & Data-Driven Campaigns: Tailored messaging backed by proprietary first-party data for precise audience targeting
• Proven Public Sector Partner: Trusted sole-source provider for Midwest state governments
Core Services
• Traditional Media
Placement
• Digital & Social Media Placement
• Graphic Design & Creative Services
• Video, Digital, and Audio Production
• Branding Strategy & Identity Development
• E-Learning, Digital Education, and Training Modules
• Comprehensive Reporting to Comply with Funding Requirements
Company Data Supplier ID:
0000152929
Short Supplier Name:
Learfields-001
C A PA B I L I T Y S TA T E M E N T
Governmental Departments Commercial
• Agriculture, Trade & Consumer Protection
• Health Services
• Lottery
• Natural Resources
• Tourism
• Transportation
• Veterans Affairs
• Education Savings Plan
• Electric Coops
• Farm Bureaus
• Operation Lifesaver
• Hospital Assn.
• Propane Assn.
• State Beef/Corn/Dairy/Pork/Soy
Assn.
• State Univ. & Extension Offices
Contact Jill Ann Makovec 3234 Stonecreek Dr Madison, WI 53719 Mobile: (608) 848-2770 jmakovec@learfield.com mailto:Angie.Bosma@learfield.com
Slide 1
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