3 WBA Pricing 2026.docx

Broadcast and Social Media Services Contract 505ENT-W25-RADIOTVADS-01 Wisconsin Broadcasters Association (WBA) Non-Commercial Sustaining Announcement (NCSA) Program [aka Public Education Program (PEP)] DESCRIPTION: This statewide contract with the WBA provides radio and television announcements broadcast under the NCSA/PEP program. The program is available to all state agencies. Announcements must be public service in nature. This contract also offers a social media component. Participating stations share a sponsor’s message via Facebook and/or X.

CONTRACTOR: The Wisconsin Broadcasters Association (WBA) is the not-for-profit trade association of radio and television stations in the state.

Wisconsin Broadcasters Association 44 East Mifflin Street, Suite 900 Madison, Wisconsin 53703

CONTRACT CONDITIONS:

1. The WBA will schedule announcements according to state agency needs.

2. Two (2) weeks prior to the first airing, the agency will provide the television announcement to the WBA by uploading it to the WBA’s FTP site; or, for radio, by e-mailing an mp3 to the WBA. The announcement must have a tag line which uses the words “sponsored by…” or “paid for by…” to meet legal ID requirements. Production is the responsibility of the agency. Television spots should be closed-captioned.

3. The WBA will provide for distribution and traffic instructions to the participating stations. The WBA will distribute spots to member stations (currently close to 200 radio stations and more than 30 television stations). The WBA guarantees participation by at least more than 70% of its commercial members, both radio and television. The airtime value guarantee is $4.00:$1.00.

4. The WBA will request that their member stations voluntarily commit to airing each announcement at least:

four (4) times during each one (1)-week period; eight (8) times during each two (2)-week period; 12 times during each three (3)-week period; or 16 times during each four (4)-week period;

broadcasting the announcement in as equal a manner as possible among three (3) time periods, with Monday as the first day of the week.

Additionally, the number of times an announcement may air above and beyond the minimum increases substantially with each consecutive week purchased.

5. Announcements will be aired on the basis of the following day parts: Radio:

1/3 in drive times (6AM-10AM and/or 3PM-7PM) 1/3 in day time (10AM-3PM) 1/3 all other times (7PM-6AM) Television:

1/3 in prime and prime access time (3PM-11PM) 1/3 in day time (7AM-3PM) 1/3 all other times (11PM-7AM)

6. Each station will send a report to the WBA noting the time periods and dates during which the announcement was aired, along with an affidavit of performance affirming that the announcements aired as described.

7. The WBA will invoice the agency at the conclusion of the announcement period.

8. The WBA will send to the agency copies of the station reports of airing and notes that affidavits are available from the WBA upon request within 45 –60 days of the conclusion of the announcement period.

9. The agency will pay the WBA within 30 days of receipt of a properly submitted invoice.

10. The WBA will provide ad hoc reports as may be requested by the parties to this contract and will retain all documents pertaining to this contract for the four (4) years following the receipt of its last payment.

11. Additional information regarding the social media component:

A. The social media component is not offered as a stand-alone. It must be used simultaneously with the traditional NCSA/PEP program. However, the commitment may be for a fewer number of weeks than the traditional program.

B. The WBA will select radio and television stations to participate to provide coverage throughout the state of Wisconsin.

C. Participating stations will share a message via Facebook and/or X on a weekly basis.

D. The estimated2 value of return is $2.00:$1.00.