Brand Strategy Marketing Services Market Research Quantitative

The Wisconsin Multi-Award Vehicle for Brand Strategy Marketing Services Market Research Quantitative enables state and local entities to procure comprehensive marketing and research services across multiple strategic domains. Specifically, the vehicle covers advertising and marketing services including public relations analysis, customer relationship center management, internal communications, billboard and handbill advertising, and specialized market research methodologies. Applicable UNSPSC and NIGP codes indicate a broad scope of services ranging from advertising agency work to communications marketing and promotional specialty product development.

The contract is administered by the University of Wisconsin-Milwaukee (UWM) and was originally awarded on November 1, 2019, with Simpson Scarborough identified as a prime contractor. The initial contract term was one year, with options for four additional one-year renewals, and covers the State of Wisconsin. While not a mandatory contract, it includes cooperative purchasing provisions allowing other entities to utilize the vehicle with appropriate authorization. The contract establishes a maximum hourly rate of $195.00, which can be negotiated on a project-by-project basis, providing flexibility for participating government agencies seeking marketing and research services.