Executed Contract Simpson and Scarborough.pdf

This document is a state contract for Brand Strategy Marketing Services Market Research Quantitative services under contract number P19-013-023 O24 (Optional) between the University of Wisconsin-Milwaukee (UWM) and Simpson Scarborough, a contractor based in Alexandria, Virginia. The contract involves the State of Wisconsin on behalf of the Board of Regents of the University of Wisconsin System for the University of Wisconsin-Milwaukee as the purchasing entity, with Simpson Scarborough serving as the service provider for marketing research and brand strategy services.

The contract covers comprehensive marketing research services including developing, administering and reporting research results involving prospective students, parents, faculty and staff members, current students, alumni and members of the general public, as well as planning, implementing and analyzing statistically valid surveys through telephone and online methods. The contract has a one-year term from execution through June 30, 2020, with an option for four automatic additional one-year renewals unless either party provides notice. The maximum hourly rate is set at $195.00, which can be negotiated on a project-by-project basis. This is not a mandatory contract, allowing UWM to choose alternative vendors, and includes cooperative purchasing provisions requiring written permission from the Vice Chancellor of University Relations & Communications for other entities to utilize the contract.