Origo Branding and Ohio Casino Control Contract

The Ohio Casino Control Commission (OCCC) has established an Indefinite Delivery Vehicle (IDV) with Origo Branding Company for marketing and advertising services. The contract encompasses a comprehensive range of professional services including marketing analysis, marketing plan development, publicity and marketing advisory services, and advertising support. Specifically, the IDV is focused on strategic communication initiatives, with a primary emphasis on the "More Than A Bet" College Athlete Anti-Harassment Awareness Campaign, which aims to develop targeted media strategies, create public service announcements, and implement statewide awareness programs.

The IDV (Agency Administered CTR020032) is awarded to Origo Branding Company Inc. and will operate from July 10, 2025, to June 30, 2026, covering the state of Ohio. The contract is agency-administered with a total fiscal year value of $324,000. Key deliverables include developing influencer messaging strategies, creating video and audio public service announcements, designing creative assets, and managing a comprehensive media campaign spanning broadcast, digital, in-stadium, environmental, and print advertising platforms. The contract specifically targets seven months of paid media implementation from September 2025 to March 2026, with a focus on comprehensive communication and awareness strategies.