WSUV OTT Marketing Services 2025

Washington State University (WSU) Vancouver is seeking a qualified vendor to deliver its existing student recruitment commercial, "College Students, Let's Talk", to target audiences aged 17-34 in the Southwest Washington region, including Clarkston Heights-Vineland CDP, Skamania County, Cowlitz County, West Clarkston-Highland CDP, Clark County, and Clarkston City. The goal is to increase awareness of WSU Vancouver and drive admission applications through over-the-top (OTT) advertising channels. The selected vendor will be responsible for strategic OTT channel selection, geo-targeting by zip code, using third-party data, ensuring brand-safe and fraud-free channels, continuously monitoring and adjusting the campaign, and adhering to WCAG 2.1 accessibility guidelines. The contract period runs from December 16, 2024 through April 30, 2025, with a maximum compensation amount of $40,000. Proposals are due by November 8, 2024, and the evaluation criteria include the vendor's strategic approach, experience, and ability to meet the outlined requirements.

There are no set-aside designations or restrictions on the types of organizations that can respond to this opportunity. WSU Vancouver is not providing separate creative assets, as the vendor will utilize the existing "College Students, Let's Talk" commercial. The RFP indicates there is no incumbent vendor, and the selected contractor will be required to integrate with WSU Vancouver's website and Google Analytics 4 account. The contract value is capped at $40,000, and no additional funds will be available even if the campaign outperforms expectations.