WSAC TeamSnap Sole Source Contract Transparency

The Washington Student Achievement Council (WSAC) is pursuing a sole source contract with TeamSnap for youth sports marketing sponsorship administration to support WA529 college savings plans. The contract will cover marketing efforts in six Washington counties: King, Snohomish, Pierce, Clark, Yakima, and Spokane, with a primary focus on reaching families with children under 13. Specific deliverables include 385 warm-up shirts, twelve game signage banners, twenty-four digital communications, and comprehensive digital marketing campaigns targeting 2,100 households in the winter season and 3,000 households in the spring season. The contract period runs from August 2, 2025, to June 30, 2026, with potential extensions for up to three additional one-year terms. TeamSnap will provide a comprehensive sponsorship platform involving recommending organizations, creating partnership agreements, executing and verifying campaigns, and measuring success through physical and digital assets including jerseys, field banners, web banners, and mobile application banners. The procurement will include pre- and post-season survey data to assess campaign effectiveness and brand lift.

The sole source contract appears to have no specific set-aside designations or restrictions on organizational respondents. WSAC has determined TeamSnap to be the exclusive vendor capable of providing the comprehensive suite of sponsorship services required, with no identified small or veteran-owned businesses able to deliver equivalent services. The total contract value is $75,000, with $52,500 allocated for league sponsorships and $22,500 for digital sponsorship. Payment is structured with $25,280 due on February 28, 2026, for the winter season and $27,220 due on April 30, 2026, for the spring season. The contract includes comprehensive insurance requirements and will produce an estimated 4,271,376 impressions in the winter season and 4,715,616 impressions in the spring season. TeamSnap will conduct a brand lift study involving pre- and post-season surveys to measure awareness, community impact, and gather testimonials about the WA529 college savings plans.