Creative Agency of Record UW Med

The University of Washington is seeking a creative agency of record for UW Medicine through a Request for Proposals (RFP) numbered 881326, which was posted on April 3, 2025, with responses due by May 9, 2025. This procurement opportunity is located within King County and specifically involves selecting a vendor to provide comprehensive creative agency services for UW Medicine's marketing and communications needs. While specific deliverables are not detailed in the available documentation, the procurement appears to seek a full-service creative agency capable of developing strategic marketing materials, brand communications, and potentially digital and traditional media content. The RFP suggests the selected agency will serve as a primary creative partner for UW Medicine, likely responsible for developing integrated marketing campaigns, design work, and potentially multimedia content. An addendum (Addendum #1) has been issued, which might contain additional details about submission requirements, evaluation criteria, or scope of work.

Based on the limited information provided, no specific set-aside designations or enterprise restrictions are explicitly stated in the available documents. The procurement appears to be open to qualified creative agencies with demonstrable experience in healthcare marketing and communications. No incumbent vendor information or specific budget ranges are disclosed in the current documentation. The contract opportunity is situated in Washington state, specifically within King County and the Kingston CDP, which suggests a regional focus for the creative agency services. While precise award values are not specified, healthcare marketing agency contracts typically range from $100,000 to $500,000 annually, depending on the scope of services and organizational complexity. Potential respondents would likely need to demonstrate significant experience in healthcare marketing, brand development, strategic communications, and potentially digital media production to be competitive in this procurement process.