1-BPM006069_Attachment_10_-_References.pdf
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- Attached to
- Master Agreement AZ|CTR072310
- Contract number
- CTR072310
- Issued by
- Arizona
About this file
The document is a Request for Proposal (RFP) BPM006069 issued by the Arizona Office of Tourism for Media Relations and Travel Trade/Consumer Marketing Services in Germany. The RFP includes an Attachment 10 – References, which provides detailed information about three client references: Great Lakes USA, Travel Michigan, and Tourism Nova Scotia. These references demonstrate the vendor's experience in providing representation services across Germany, Austria, and Switzerland.
The referenced services consistently involve full-service contracts including trade marketing, PR, social media, events, and consumer marketing from 2000-2024. Each reference highlights long-term, ongoing relationships with successful outcomes, such as Travel Michigan ranking Germany as its third-biggest international market in 2023, and Tourism Nova Scotia developing direct flights from Frankfurt to Halifax. The contracts have been renewed multiple times, including through the COVID-19 pandemic, and showcase the vendor's ability to maintain and expand tourism marketing efforts in German-speaking markets across multiple destinations and clients.
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Text version
Request for Proposal BPM006069 Media Relations and Travel Trade/Consumer
Marketing Services - Germany
Arizona Office of Tourism 1110 W Washington St. Ste. 155
Phoenix, AZ 85007
Solicitation Attachment – References | Revision No. 1 | Revised 11-22
Attachment 10 – References
State intends to conduct reference checks for accounts referenced provided by Offerors. It may, at its sole discretion, contact additional clients not presented as references, including internal state clients. Offerors shall provide at least three (3) client references for assignments that replicate or mirror the requirements of this Solicitation. At least one (1) of the projects referenced must be related to public sector work.
1 Client company/Address Contact Begin date End date
Great Lakes USA Anna Tanski 1995 ongoing
Phone number Email address
+1 218 590 23 54 atanski@greatlakestourism.org
Summarize the scope and deliverables provided, including timeline and outcome.
Representation services in Germany, Austria and Switzerland.
Timeline (Due to our extensive work for many years, the timeline for this client is extensive. Please contact our client or us, if additional information is required):
1995-2024 – Full-service contract incl. trade, consumer and media promotion in Germany, Austria and Switzerland.
2022 – Renewal of contract after German-wide pitch following Covid
2020-2022 – Paused due to pandemic but basic services provided
2019 – Renewal of contract after German-wide pitch
Outcome:
Record number of 27 member regions in 2024 shows the success and value of our work in the German-speaking markets.
List key Materials or Services provided.
Trade Marketing, PR, Social Media, Events and Consumer Marketing
2 Client company/Address Contact Begin date End date
Travel Michigan Kelly Wolgamott 2013 ongoing
Phone number Email address
+1 517 643 28 38 wolgamottk@michigan.org
Timeline (Due to our extensive work for many years, the timeline for this client is extensive. Please contact our client or us, if additional information is required):
2013-2024 – Full-service contract incl. trade, consumer and media promotion in Germany, Austria and Switzerland.
2020-2022 – No Covid pause shows the importance of our work in the market
2019 – Renewal of contract after German-wide pitch
Outcome:
In 2023, Germany was the third-biggest international market for Michigan after Canada and India in regards to arrivals and visitor spending.
Request for Proposal BPM006069 Media Relations and Travel Trade/Consumer
Marketing Services - Germany
Arizona Office of Tourism 1110 W Washington St. Ste. 155
Phoenix, AZ 85007
Solicitation Attachment – References | Revision No. 1 | Revised 11-22
3 Client company/Address Contact Begin date End date
Tourism Nova Scotia Peter Johnson 2000 ongoing
Phone number Email address
+1 902 456 71 53 peter.johnson@novascotia.ca
Timeline (Due to our extensive work for many years, the timeline for this client is extensive. Please contact our client or us, if additional information is required) :
2000-2024 – Full-service contract incl. trade, consumer and media promotion in Germany, Austria and Switzerland.
2024 – Renewal of contract after German-wide pitch
Outcome:
When we started working for TNS in 2000, there was no direct flight available from Germany to Halifax, NS. Today, we have a record number of up to 9 weekly nonstop flights from Frankfurt with Condor and Discover Airlines.
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