Travel Trade/Consumer Marketing Services - Germany

The Arizona Office of Tourism's Master Agreement CTR072310 is a comprehensive indefinite delivery vehicle for Media Relations and Travel Trade/Consumer Marketing Services targeting the German-speaking markets of Germany, Austria, and Switzerland. The IDV enables the procurement of specialized marketing services, including media outreach, press trips, social media management, electronic newsletters, destination training, strategic brand partnerships, and translation services. These services are designed to increase visitation to Arizona, enhance visitor spending, leverage marketing partnerships, and gain competitive market share against other U.S. states through targeted marketing efforts in the German market.

The master agreement is awarded to TravelMarketing Romberg TMR GmbH, with a contract period from July 1, 2024, to June 30, 2025, and potential extensions up to five years. The contract is a state-level master agreement for Arizona, with a total budgeted allocation of $234,000 for Fiscal Year 24 ($55,000 for Media Relations, $100,000 for Travel Trade, and $79,000 for Consumer Marketing). The contract includes a monthly retainer starting at $3,200 and covers comprehensive marketing services across print, digital, and broadcast media channels. The IDV is structured as a single-agency contract with the flexibility to support Arizona's tourism marketing objectives in the German-speaking market.