Special operations in support of afrs national recruiting
Ended Awarded Last action
- Contract number
- FA300219F0012
- Awardee
-
Gsd&M LLC UEI XYJXY3CL7K87
- Awarding agency
-
Air Education and Training Command
Air Force, Department of Defense
- Obligated
- $4,091,295
Award facts
- Opportunity
-
- FA300217R0003 Solicitation number
- AFICA National Advertising and Event Marketing Award Notice · Posted Jun 9, 2017
- Contract value 100% obligated
- $4,091,295.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Randolph AFB, TX 78150, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Original award | $4,091,295 |
About this award
This is a delivery order contract awarded by the U.S. Air Education and Training Command (AETC), a defense agency, to Gsd&M LLC, a marketing and advertising firm based in Austin, Texas. The contract, valued at $4,091,295.00, is for special operations in support of the Air Force Recruiting Service's (AFRS) national recruiting efforts. The contract does not have a small business set-aside designation, reflecting Gsd&M's established position as a prime contractor for the Air Force. Through this contract, Gsd&M will provide a range of marketing and advertising services, including national marketing campaigns, advertising development, public engagement initiatives, digital strategies, website development and maintenance, video production, mobile tour operations, leads management, and strategic planning and analysis to support the AFRS's recruitment goals.
Quick answers
Who was awarded contract FA300219F0012?
FA300219F0012 was awarded to Gsd&M LLC by Air Education and Training Command (Air Force) on October 31, 2018.
How much is contract FA300219F0012 worth?
The government has obligated $4,091,295 on FA300219F0012.
Is contract FA300219F0012 an order under another contract?
Yes. FA300219F0012 is a delivery order under FA300218D0008, an indefinite delivery contract.
Was contract FA300219F0012 competed?
The extent of competition for FA300219F0012 was full and open competition.
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