Opioid Public Education Campaign

The Albany County Department of Health is seeking proposals for an Opioid Public Education Campaign through a Request for Proposals (RFP #2025-120) issued by the Department of General Services, Purchasing Division. The primary objective is to design and implement a strategic multimedia campaign focused on raising public awareness about opioid use disorder, reducing associated stigma, and promoting treatment and support resources. Proposers must submit five hard copies and one electronic copy of their proposal by August 8, 2025, at 4:30 PM, with a pre-proposal conference scheduled for July 23, 2025, via Microsoft Teams. The contract period will run from September 1, 2025, to August 31, 2026, with potential for two additional one-year renewals. Evaluation of proposals will be conducted using four equally weighted criteria: prior experience with opioid-related communications (25%), experience conducting public awareness campaigns (25%), responsiveness to the scope of services (25%), and total proposed cost (25%). Mandatory documentation required includes a Non-Collusive Bidding Certificate, Acknowledgment by Proposer, Vendor Responsibility Questionnaire, and Iranian Energy Divestment Certification.

The county strongly emphasizes participation of Minority Business Enterprises (MBE) and Women Business Enterprises (WBE), encouraging contractors to make reasonable efforts to award subcontracts to these businesses and utilize minority and women labor. While specific budget ranges are not explicitly stated in the provided documentation, the comprehensive nature of the campaign suggests a substantial investment in public health communication strategies. The RFP indicates a preference for vendors with demonstrated experience in opioid-related communication and public awareness campaigns, which may limit the pool of potential respondents to those with specialized expertise in public health messaging and substance use disorder prevention. No incumbent vendors are mentioned in the documentation, and there are no explicit restrictions on the types of organizations that can respond beyond the standard municipal procurement requirements. The county's approach appears designed to solicit innovative and effective communication strategies from qualified vendors who can effectively address the complex challenges of opioid use disorder awareness and prevention.