Online Learning Consortium Support (eHBCU)

Delaware State University is seeking an Online Program Manager (OPM) through a Request for Proposal (RFP) to support an Online Learning Consortium involving Delaware State University and five other Historically Black Colleges and Universities (HBCUs). The procurement, identified as Contract No. DSU250302-ONLINEHBCU, aims to secure comprehensive performance marketing and support services for up to 25 existing online degree and non-degree programs, with an additional focus on developing new certificate and certification programs. The RFP requires vendors to propose detailed enrollment targets and marketing investment estimates, with specific deliverables including performance marketing, lead generation, recruitment, instructional design, and infrastructure setup. Proposals are due by April 18, 2025, at 3:00 PM local time, with no mandatory pre-bid meeting required. The contract term is structured for five years with two potential one-year extensions, with a tentative start date of June 30, 2025. Vendors must provide pricing proposals that clearly outline all fees and costs, with the ability to propose either a revenue share model or a fee-for-service pricing structure. The consortium's primary objective is to enroll between 5,000-10,000 students across all programs by academic year 2029-2030.

The RFP does not explicitly mention specific set-aside designations or restrictions for disadvantaged enterprises. The project will be funded through non-State funds, and no bid bond is required for submission. While specific incumbent vendors are not identified, the RFP indicates the consortium involves six HBCUs: Delaware State University, Pensole Lewis College, Alabama State University, Southern University and A&M College, Southern University Shreveport, and Southern University at New Orleans. The procurement allows for flexible pricing models, suggesting potential variability in contract value. Though a specific budget range is not explicitly stated, the comprehensive scope of services—spanning performance marketing, lead generation, recruitment, instructional design, and infrastructure setup for 25 existing programs and potential new certificates—implies a substantial investment. Vendors will be expected to demonstrate capabilities in digital marketing, educational program development, and strategic student recruitment across multiple online educational platforms.