Digital Analytics and Website Strategy Services

Oakland Community College (OCC) is seeking proposals for digital analytics and website strategy services through RFP No. 25-006-SH. The procurement aims to enhance the college's digital strategy for recruitment, retention, and reputation management, with specific requirements including managing GA4 properties and dashboards, conducting analytics audits, and developing website journey maps. Key deliverables involve content optimization and creating comprehensive website experiences for students, prospective students, and the community. The RFP requires suppliers to have experience with higher education websites, specifically with Modern Campus/Omni Update CMS, and to provide a dedicated project team with in-depth knowledge of GA4 and website content best practices. Evaluation criteria include proposed solution (30 points), company information (10 points), project team details (10 points), case study responses (15 points), implementation timeline (10 points), references (5 points), and cost proposal (20 points). The proposal is due on Tuesday, February 25, 2025, at 2:00 PM EST, with a voluntary pre-bid Zoom meeting scheduled for Tuesday, January 28, 2025, at 1:00 PM EST. The anticipated contract term runs from July 1, 2025, through June 30, 2028, with options to extend for two additional 12-month periods.

The RFP does not explicitly outline specific set-aside designations or restrictions for disadvantaged enterprises. The procurement allows for comprehensive proposals from qualified digital strategy and analytics service providers. The estimated budget is approximately $90,000 per fiscal year, subject to annual review and potential modification. Proposals must be submitted online through the Bidnet/MITN system, with all communications directed through the Purchasing Services Department. The college prefers an all-inclusive annual fee structure and requires vendors to maintain multiple insurance policies, including commercial general liability with a $1,000,000 each occurrence limit. The contract includes provisions for reimbursable expenses up to 10% of the total consulting fee, to be billed at cost. Vendors will be expected to function as independent contractors and comply with college policies, with the potential contract award expected by the end of April 2025. While no incumbent vendor is explicitly mentioned, the RFP indicates a strategic desire to continue building out OCC's analytics capabilities with a new service provider.