Attachment_0009_-_Responses_to_Questions.docx

Attachment 9 – Responses to Solicitation Questions

We are no longer receiving service for this requirement; the previous contract ended 20 January 2017. A portion of the services being requested were performed under contract W9133L-16-C-0063.

Questions from Solicitation W9133L-17-R-0037 posted: 2 March 2017

Question 1. Is this solicitation primarily covering the 3 markets listed on Attachment number 1?

Response 1: The 3 market areas listed in the sample TO represents a segment of the market. However, the tasks listed in the sample task do not represent the entirety of the potential market.

Question 2. Is Attachment 3 “Sample task order” item 5.4 referring to designing a program to promote ANG at college campuses, high schools, state fairs, as you have done in the past with LM&O?

Response 2: Yes. Offerors’ proposals should include the programs discussed above in the most as well as other similar approaches to promote the ANG.

Question 3. Is ANG requesting on one advertising agency to cover all aspects of this solicitation?

Response 3: Yes, this is a Single Award Task Order Contract (SATOC). SATOCs are purchasing mechanisms used as a form of solicitation requesting proposals from vendors. Only one awardee will be chosen. The awardee then is the sole provider of services as tasks orders are issued.

Question 4. What is the yearly budget amount to manage the program?

Response 4: The Government will not respond to this question in this Amendment.

Question 5. Who are the agencies bidding on this program?

Response 5: The Government does not have visibility on the potential offerors for this solicitation as this is a competitive acquisition that is set-aside for small business.

Question 6. According to Section L -INSTRUCTIONS TO OFFERORS--COMMERCIAL ITEMS (OCT 2015) North American Industry Classification System (NAICS) code and small business size standard. The NAICS code for this acquisition is 541810 Advertising Agencies; the small business size standard is $15,000,000.00. However, the small business size standard for a concern which submits an offer in its own name, but which proposes to furnish an item which it did not itself manufacture, is 500 employees.

Question – Can the government clarify this statement in Section L about the small business set-aside provision? Does this mean that the government will allow a small business prime that has revenue over $15 million but under 500 employees?

Response 6: The solicitation will be amended to remove the latter part of the statement, which states “…However, the small business size standard for a concern which submits an offer in its own name, but which proposes to furnish an item which it did not itself manufacture, is 500 employees.” The small business size standard for this requirement is $15M.

Question 7. Is the $90M the total amount for this subject SOW?

Response 7: The $90M refers to the maximum contract Ceiling Price based on the estimated value of the entire contract, inclusive of options. However, this Amendment raises that ceiling amount from $90M to $112M.

Question 8. What is the anticipated commencement date of the marketing campaign and end date?

Response 9: Campaign dates will vary yearly according to ANG vacancies and needs determined by ANG program managers.

Question 9. If awarded this subject solicitation are we able to exercise the advanced payment act for Human Resources mobilization, corporate expense purposes?

Response 9: Advance payments will not be authorized. All payments will be executed IAW contract clause FAR 52.212-4.

Question 10. Would it be possible to only compete for the media buying elements of it, especially the traditional ones?

Response 10: No, this is a Single Award Task Order Contract (SATOC). Only one awardee will be chosen. The awardee then is the provider of all services as subsequent tasks orders are issued.

Question 11. Should pricing be reflective of all 54 States and Territories or only the three mentioned in the Task Order?

Response 11: Pricing for the sample task should be reflective of the three states mentioned in the Sample Task Order. Pricing for the overall IDIQ should cover the entire 54 States and Territories.

Question 12. To clarify, the Draft solicitation is the Actual Solicitation correct?

Response 12: To be clear, the solicitation document under W9133L-17-R-0037, was erroneously titled “W9133L-C-17-0037 (Draft).pdf”. This is not a DRAFT solicitation. It is the formal solicitation.

Question 13. Will there be a pre-bid conference? If not, why did you choose not to offer one?

Response 13: No, we are not hosting a Pre-Proposal conference. The ANG has worked on this requirement for several years. In the past we’ve hosted Industry Day and posted several Draft RFPs to garner feedback from Industry. With the feedback received we made the necessary changes to the RFP to present Industry with a clear and unambiguous requirement.

Question 14. Where will the Contracting Officer be during the execution phase of this Requirement?

Response 14: Arlington, VA

Question 15. 1. Section M, Paragraph M4.2.1.2 (Subfactor 2 - Key Personnel), page 141 - Are key personnel resumes included in the page count for Volume II - Technical and Management Approach or can we include them as an Appendix outside of page count?

Response 15: Key personnel resumes are not included in the overall page count for Volume II.

Question 16. Section L, page 124 - Proposal Submission the table lists the required Volumes and shows Volume V- Solicitation Offer and Award, however, Section L does not provide any details in regards to what should be included in this volume or any information in Section M on how this volume will be evaluated. Please clarify if there is a Volume V or if all contract documentation should remain in Volume IV Price as it is currently in the RFP.

Response 16: Volume V-Solicitation Offer and Award has been removed from section L; this is no longer a requirement.

Question 17. Regarding 5.7.6 Lead Nuturing, what is the current system being used? Will the current database be accessible to contractor to continue nurturing current leads in system?

Response 17: The back end database information that was used through a combination of Marketo and Salesforce, will be accessible to contractor upon award of contract.

Question 18. Paragraphs 1.4 and 1.4.1 state that place of performance and operating hours shall be determined on each task order. If task orders will specify this information, is the contractor expected to provide CLIN pricing in Section B, or will task orders issued under this IDIQ contract include individual Statements of Work that will require the Contractor to propose specific task order pricing?

Response 18: Task orders issued under this IDIQ contract will include individual Performance Work Statements that will require the Contractor to propose specific task order pricing.

Question 19. Proposal Content TAB C states “Section B shall be submitted fully completed and error free. It shall contain the offeror’s prices for the established Contract Line Items (CLINS).” However, the section for Volume IV – Price beginning on page 130 does not include any instruction to complete Section B. Are offerors expected to propose CLIN pricing on Schedule B or limit proposed price information to the information requested for (TAB 4) Price on pages 132 – 134?

Response 19: Price proposal worksheet has been modified; refer to Section L, Volume IV, Price within the revised RFP .

Question 20. IDIQ & Sample Task does not include any fields for proposed hours by labor category on the ‘SAMPLE TASK’ tab. Should we insert a column to include estimated hours by labor category to present extended labor pricing by labor category?

Response 20: Yes, the Sample Task spreadsheet has been modified.

Question 21. If the offeror’s indirect rate structure applies indirect cost to ODC’s, should the offeror burden the $25,000 ODC’s on the sample task order with applicable indirect rates?

Response 22: The Government does not intend to approve overhead and G&A on cost reimbursable items. As such, the contractor should bid $25,000 for ODCs.

Question 22. If proposed labor rates on this commercial item contract are based on market information for fully burdened labor rates rather than a buildup of cost, are we still required to provide cost information as stated in section d. of page 134 such as “actual rates for the components of the loaded rates (i.e. proposed salaries (exempt) percentage values for health and welfare, overhead, G&A, etc.”?

Response 22: No, you are not required to break out the cost; however, the Government reserves the right to ask for other than certified cost & pricing.

Question 23. If the Contractor’s practice is to provide the same benefits to all employees and these benefits exceed the required statutory minimums under the Service Contract Act, are market-based fully burdened labor rates sufficient pricing data support for proposed SCA group labor rates?

Response 23: As long as you meet the SCA minimum rates then you are in compliance.

Question 24. Is there a preference for the contractor to have an office in the D.C. area?

Response 24: This is absolutely not required, however offerors should be able to speak how they would manage this work from their location.

Question 25. PWS 5.1.5 identifies the requirement for the contractor to provide monthly Summary Reports on effectiveness of all individual task orders to the NGB/A1Y COR and program managers. Will the Government identify the monthly reporting requirements and confirm whether the monthly Summary Reports will need to address the results for all 46 performance requirements for the IDIQ contract?

Response 25: Yes. However additional details regarding reports will be addressed in the individual task orders.

Question 26. Tab A: references understanding and knowledge of Sample Task Order (TO). Subfactor 2 -Sample Task Order (TAB B) later states how the offeror will address elements of the TO. Is Tab B the correct location for detailed discussion on the Sample Task Order?

Response 26: The reference to “(Tab B)” has been deleted; therefore, detailed discussion on the Sample Task Order will fall under Tab A.

Question 27. 5.5 Research Requirement states "salary for full-time analysis". Does this stipulate that the agency will provide a full-time media researcher on this contract?

Response 27: This is a performance based requirement. As such, the Government is not requiring a full-time media researcher. However, the offerors are expected to provide and support a reasonable solution.

Question 28. Re: 0003, TE1 5.4.1, Should the three (3) Annual Media Plans for the TO include only the advertising mediums utilized in the Sample Task Order or can the agency include its full range of media placement types?

Response 28: Proposals for the sample task should be limited to local advertising mediums as stated in the sample task order performance work statement. That said, offerors may discuss the expanded on ranges of medial placement capabilities when addressing the overall IDIQ.

Question 29. If offeror indirect rates applied to SCA labor rates include benefits qualifying as “Bona Fide” fringe benefits, is it sufficient to apply indirect rates as the burdened labor coefficient without the additional $4.27 Health and Welfare benefit to present the fixed unit bill rate?

Response 29: It is the responsibility of the offeror to ensure that their pricing structure complies with the SCA. The Government will not prescribe the method of pricing.

Question 30. When considering agencies for your media buy, are you just looking for 1 agency of record or would you look at splitting out the duties?

Response 30: This is a Single Award Task Order Contract (SATOC). SATOCs are purchasing mechanisms used as a form of solicitation requesting proposals from vendors. Only one awardee will be chosen. The awardee then is the sole provider of all services as subsequent tasks orders are issued.

Question 31. Section 5.4.2 of the TO PWS states "procure local advertising in Broadcast," 5.4.3 states "Procure Print" and 5.6.1 states “contractor shall provide supplemental pre and post production support,…” Attachment 0001, Requirements for Print Production states "20,000 trifold brochures, full color, creative provided… " Should the contractor produce a 11x14 trifold brochure, broadcast scripts or any other creative deliverables as part of the Sample TO?

Response 31: The sample TO exist to give offerors an understanding of possible products for the PWS for bidding purposes. Actual procurement and production items will be subject to proposed solutions to PWS requirements and approval by ANG program managers. Please provide what you believe to be the best solution including details for the PWS requirements.

Question 32. Please provide clarification regarding the Print Production deliverables on the sample task.

a) Is the trifold brochure size 11”x14” flat? Or is this a large format brochure/11”x14” folded?

b) Is the 70# to 75# paper weight text or cover stock?

c) Are there any packaging and/or shipping requirements? Quantities per package? # of Packages per destination? Type of packaging/labeling?

Response 32: The sample TO exist to give contractors the idea of possible products for the PWS for bidding purposes. Use 11” x 14” folded, 70# cover stock shipped to the sample locations provided. Recruiters are typically limited to 250 brochure per month, please package in quantities to reflect such and deliver within 4 business days. Actual procurement and production items will be subject to proposed solutions to PWS requirements and approval by ANG program managers. Please provide what you believe to be the best solution including details for the PWS requirements.

Question 33. Regarding the 5.4.2 requirement for "Out-of-Home television- 4wks, gaming TV (Target young males 18-30) four :30 sec spots every hr," is O-O-H TV referring to gym, transit, gas stations video ads, or is it gaming TV ads on platforms such as X-Box, PlayStation, etc.?

Response 33: This requirement request is directed solely for gaming TV type ads to include platforms and smartphone type applications.

Question 34. What were the Congressionally Authorized End-Strength goals for 2015 and 2016?

Response 34: Congressionally Authorized End-Strength goals for 2015 were 105,000. Congressionally Authorized End-Strength goals for 2016 were 105,500.

Question 35. Please describe the ANG’s highly decentralized Execution Model.

Response 35: The decentralized execution model is used to allow for states and territories to customize recruiting and marketing plans according to individual needs. Plans using this model include but are not limited to local advertising, local events and internal recruiting zones.

Question 36. How many quality Airmen are desired for 2017 & 2018? Of these numbers, do they come from all 90 ANG Wings?

Response 36: Approximately 13,000 – 15,000 recruits will be required to fill vacancies across the 90 ANG wings.

Question 37. How relevant is California, New Mexico and Massachusetts to the overall recruitment goal?

Response 37: These particular states are used as examples of different size and pricing model Demographic Market Areas for sample TOs. All 54 states and territories are equally relevant for overall recruiting goals.

Question 38. How many leads came in for 2015 & 2016? How many of those turned into Enlistees?

Response 38: Several hundred thousand leads were collected through various methods such as live chat, 1-800-GOANG and request for information via www.goang.com. Of those leads the ANG enlisted just above 10,000 new members each year referenced. Over 70,000 of those leads remained in a nurturing program while others were disqualified for service or made other decisions.

Question 39. Is there a heavy focus on Female recruits?

Response 39: The ANG makes every effort to market to all diversity categories to include females.

Question 40. What type of Research do you envision for the Lead Processing Program?

Response 40: Each offeror is expected to propose their own customized proposals of how to accomplish PWS tasking’s and propose such including research methodology.

Question 41. How have you measured Events in the past?

Response 41: Events are measured based off industry standards which include: attendees, impressions, cost, leads and other applicable ROI measurements.

Question 42. Please describe the projected volume of Recognition Support annually.

Response 42: Annual volume may vary based on performance and amount of recruiters. We estimate 300-350 annually.

Question 43. How frequently do you foresee new Task Orders surfacing?

Response: The issuance of Task Orders will be based on the Government’s requirement and is not necessarily consistent throughout the life of the contract.

Question 44. Over the course of the Base year and two (2) Option years, how many of the 54 States & Territories do you expect will have a strong focus similar to the three (3) States outlined in the Task Order?

Response 44: All 54 states and territories may have different micro-targeting requirements while using the same focus and basic strategies outlined using the three states mentioned in the TO.

Question 45. What’s the expectation regarding the Government Approval Process surrounding Creative Deliverables?

Response 45: ANG Creative Marketing will work in collaboration with contractor’s creative department to ensure proposed requirements from ANG Advertising are met prior to approval.

Question 46. Does the Call Center work have to be performed domestically?

Response 46: Yes

Question 47. Will all calls be conducted in English only?

Response 47: All potential ANG applicants are required to speak English; although, contractors may propose potential bi-lingual call centers.

Question 48. What are the average call lengths for both inbound and outbound calls - the average handle time?

Response 48: Basic information is required throughout initial calls. Calls may vary in length due to call center representative training and knowledge and individual applicant questions. Calls can typically be conducted in a five minute range.

Question 59. Historically, how many inbound and outbound calls are there per hour, per month, per year?

Response 59: Inbound and outbound calls vary due to advertising campaigns and seasonal trends. The approximate number of calls per month can range from 3,500 – 4,000 depending on these circumstances.

Question 50. Historically, how many emails per year?

Response 50: Historically, contractors may handle upwards of 600,000 e-mails per year. These e-mails can include campaign, inbound, outbound and nurturing situated e-mails both auto and personally executed.

Question 51. Historically, how many live chat encounters per year?

Response 51: Historically, contractors may handle upwards of 60,000 live chat encounters per year. These encounters will vary due to campaigns and seasonal trends.

Question 52. Is the frequency of the calls, emails and live chat encounters seasonal?

Response 52: Inbound/outbound calls, live chat encounters, and inbound/outbound e-mails vary due to advertising campaigns and seasonal trends.

Question 53. Can you share the average call’s cost historically?

Response 53: Cost per call will vary with contractor’s proposal due to complexity of system and depth of knowledge for ANG requirements.

Question 54. Do you prefer a Call Center price proposal that’s based per call or based upon a hourly rate?

Response 54: Each offeror will have a customized plan to ensure ANG requirements are met, propose your innovative plans for this requirement accordingly.

Question 55. Is there a Living Wage Requirement Call Center Staff?

Response 55: Living Wage requirement does not apply to this federally funded contracts; we do however require compliance the Service Contract Act.

Question 56. Will the ANG be providing FAQ's & Scripts to the Call Center?

Response 56: FAQ’s, scripts and training will be provided upon award of the contract.

Question 57. Who are the Incumbent Prime and Subcontractors?

Response 57: There is no current incumbent as the previous contract has expired. Laughlin Marinnacio & Owens was the previous contractor.

Question 58. Do all of the tabs and pages referenced in TE 4 already exist and function, as outlined, or will some or all of that functionality need to be built from scratch?

Response 58: Digital architecture for the required functions will be provided as needed upon award of contract.

Question 59. How many FTEs do you anticipate will be needed to provide the website support services? What are the necessary labor categories from your perspective?

Response 59: Each contractor will have a customized plan to ensure ANG requirements are met, propose your innovative plans for this requirement accordingly.

Question 60. Can the Website services listed be provided outside of a military installation? Does it matter which State within the 54 States & Territories?

Response 60: Website services can be provided outside of a military installation as most of the requirements to the contractor will be in a .com environment. Contractor should propose location and services to best satisfy the needs of stated requirements. Website services shall be performed within the Continental United States.

Question 61. The RFP uses the word “Enhance” in both Paragraph 5.2 & 5.3, please describe the depth of your expectation here.

Response 61: Enhancements to programs should be continuous in all digital programs. Innovative ways to enhance ANG programs are encouraged in proposals and upon contract award shall be conducted through collaboration with ANG program managers.

Question 62. Also relating to “Enhance” – Paragraphs 5.2 & 5.3, how do you want Innovative Products and Tools to be addressed in the Response? Should there be a separate and/or Optional Line Item for Innovation?

Response 62: Each contractor will have a customized plan to ensure ANG requirements are met, propose your innovative plans for this requirement accordingly.

Question 63. Historically, have you gone with an aggressive National Media Buy, or have those Advertising efforts been more localized to each State or Region?

Response 63: Contractors should propose media buys that meet the needs of the ANG through national, regional, and local efforts. Historically the ANG has used National Media Buys that are regionally and locally directed through geo-targeting to meet the needs of each state.

Question 64. Do you have any expectations surrounding the Agency Fee within the Media Buy?

Response 64: The Government does not understand this question.

Question 65. Regarding Training of Recruiters, as outlined with the Requirement, please elaborate to the degree of that training. How many Trainees per State for instance? Curriculum based training or Hands-On Training, etc.?

Response 65: Additional detail is not available. Training requirements vary from year to year due to production recruiter vacancies and state needs. Contractors will be required to assist in preparing curriculum base training and may be required to assist with hands-on training to meet the above stated needs.

Question 66. PWS 5.5.1b -- Is the intent for “Provide print products in support of national/regional recruiting and retention efforts” to design (creative services) and/or produce with a fulfillment process?

Response 66: Contractor shall assist ANG program managers in creative services to meet recruiting and retention needs and produce fulfillment requirements accordingly.

Question 67. PWS 5.6 -- What is ANG current event schedule and assets? Please provide the number of events projected and will there be an estimated ODC provided by the government.

Response 67: ANG events schedule and assets will be planned and executed in collaboration with ANG program managers on a yearly basis.

Question 68. PWS 5.6.1c -- Is the intent for “Provide ANG branded outreach programs with assets to support national/regional recruiting and retention efforts, with complementary advertising” to design (creative services) and/or produce with a fulfillment process?

Response 68: ANG events schedule and assets will be planned and executed in collaboration with ANG program managers on a yearly basis. Contractor shall assist ANG program managers in creative services to meet recruiting and retention needs and produce fulfillment requirements accordingly. “Complimentary advertising” such as local news opportunities and signage to direct potential applicants to ANG events booths should be sought out for each event as available.

Question 69. PWS 5.7.2c – Please verify the numbers of 4K inbound calls with 8-12K outbound leads.

Response 69: With approximately 4k inbound calls to the Lead Processing Center, outbound communication reaches upwards of 12k per/month due to chat services and social media connections.

Question 70. PWS 5.7.3 -- What is the number of chats per month?

Response 70: Historically, contractors may handle upwards of 60,000 live chat encounters per year. These encounters will vary due to campaigns and seasonal trends.

Question 71. PWS 5.7.4 – What channel of social media is currently being used (twitter, Instagram, Facebook, etc.)? What are the average monthly interactions? Is this an FTE?

Response 71: Currently we are established across several social media platforms to include Facebook, Instagram, Twitter and Tumblr. Monthly interactions vary based on campaigns. Employment requirements shall be dictated by offeror.

Question 72. In the Introduction Section, it is noted that 5 Volumes are to be submitted - Volumes I – Technical Approach, Volume II – Management Approach, Volume III – Past Performance, IV – Cost/Price, and V – Solicitation, Offer and Award Documents and Certifications/Representations. In the Table in section c of the Proposal Submission Instructions it is noted, however, that Volume 1 is the General Approach and Volume 2 is a combined Technical and Management Approach rather than Volume I being the Technical Approach and Volume 2 being the Management Approach. Then, in Section 3, instructions are given for only 4 Volumes, not 5. Can you please clarify how many Volumes are to be submitted and what is to be the content of each?

Response 72: Offerors shall provide four (4) volumes as listed below; refer to revised RFP for details of volume content.

Volume I - General Volume II- Technical and Management Volume III- Past Performance Volume IV- Price

Question 73. It is noted that Volume I should contain TAB A Exceptions/Assumptions, TAB B Form SF33 and TAB D Representations and Certifications. However, it is also noted that Volume II should contain the same Exceptions/Assumptions. It is also noted that Volume IV should contain TAB 2 Form SF33 and TAB 3 Representations and Certifications. Should these same items be located in multiple volumes? If not, please note which Volume each item should be located in.

Response 73: Refer to Section L, Volumes I, II, & IV, within the revised RFP .

Question 74. No instructions are provided for the Management Section (TAB B), Subfactors 2 and 3, Key Personnel and Quality Control Plan. Can the Government provide instructions for those sections?

Response 74: Refer to Section L, Volume II within the revised RFP

Question 75. Please clarify whether the contractor is expected to provide the actual furniture for the Recruiting Offices.

Response 75: Not at this time, however the Government may need to maintain or update furnishings in 50 store fronts.

Question 76. RFP Section 5.1.3, Page 40. Is this a.mil-hosted environment through Admin.GoANG.com or a straight .com environment?

Response 76: Admin.GOANG.com is not currently hosted on .mil but may be in the future.

Question 77. RFP Section 5.2, Page 40. Can the ANG describe the platform on which Admin.ANG.com is built (e.g., Content Management System, code-base)?

Response 77: The architecture and data for the existing site will be provided to the successful offeror upon contract award. Admin.GoANG.com was code based built and directly connected with GoANG.com.

Question 78. RFP Section 5.2.1a, Paragraph 4, Page 41. “Administrative Websites Support Services: The contractor shall (Reference TE 4, Admin.GoANG.com): Provide hosting services.”

Will the contractor be expected to take over hosting Admin.GoANG.com in its present environment or move to a new hosting platform? What are the technical requirements for the hosting environment? What is the size of the site (pages, memory)?

Response78: Currently GoANG.com and connected sites, containing approximately 300 pages, reside within the Microsoft Azure cloud platform. Hosting platform has been established but has flexibility for change based on proposal that could enhance the site and meet ANG requirements. All AF systems must be compliant with DoDI 8510.01 (Risk Management Framework) and all associated security controls.

Question 79. Please list any integration dependencies? What are the security requirements?

Response 79: The main dependency will be ensuring proper integration with AFRISS-TF which with GoANG must have a two way interface. All AF systems must be compliant with DoDI 8510.01 (Risk Management Framework) and all associated security controls.

Question 80. RFP Section 5.2.1.a, Page 41. Is this exclusively in a .com on the contractor-hosting environment or does it resides inside the .mil hosting area?

Response 80: Admin.GOANG.com is not currently hosted on .mil but may be in the future.

Question 81. What is the expected frequency of content updates?

Response 81: Some content updates need to be handled immediately. The majority of updates will occur monthly or with campaign needs.

Question 82. RFP Section 5.2.1.d., Page 41. What is the expected frequency of these updates to the website tables and pages? Daily, weekly, monthly or campaign focused? Are these updates simple text and graphic changes or do they involve navigation changes?

Response 82: Some content updates need to be handled immediately. The majority of updates will occur monthly or with campaign needs. Most updates will be simple text and graphics. However, navigation changes may be required with enhancements with approval from ANG program managers.

Question 83. RFP Section 5.2.1.e., page 41. Real-time denotes a live interface, meaning the data is literally live. Is that what is intended and, if so, can the vendor provide the ANG with equipment mirror station to be able to see these analytics and reporting?

Response 83: Historically the admin.goang.com interfaces with AFRISS in 5 minute intervals to provide analytics and reporting.

Question 84. RFP Section 5.2.1.e, page 41 (a). Are these “real-time system analytics reports” meaning live reports that can be pulled in ad hoc manner or are they more similar to Google Analytics? Are they custom designed reports and what are the desired areas that the ANG wants to be included?

Response 84: These “real-time system analytics reports” are custom designed reports to meet ANG requirements and the architecture will be provided upon contract award. The intent is to be able to pull a “snapshot” of data activity upon request, i.e. ad hoc. Custom designed reports will be used.

Question 85. RFP Section 5.3.1.a., Page 41. Is the site proper hosted by the vendor with a back-end inside the .mil environment so when PII is collected it is ported to the .mil environment for security and protection?

Response 85: Historically the admin.goang.com interfaces with AFRISS in 5 minute intervals so that information may be collected but not stored in a .com environment. Site is currently hosted with a cloud provider with Impact Level 4 (IL4) FedRAMP classification. System will have to be IL4 compliant.

Question 86. RFP Section 5.3.1.b., Page 41. What is the expected frequency of these “programming: updates to the website tables and pages? Daily, weekly, monthly or campaign focused?

Response 87: Some content updates need to be handled immediately. The majority of updates will occur monthly or with campaign needs.

Question 87. RFP Section 5.3.1.c., Page 41. What is the expected frequency of these “content” updates to the website tables and pages? Daily, weekly, monthly or campaign focused? Are these updates simple text and graphic changes or do they involve navigation changes?

Response 87: Response: Some content updates need to be handled immediately. The majority of updates will occur monthly or with campaign needs.

Question 88. RFP Section 5.3.1.d., Page 42. Are these “real-time system analytics reports” meaning live reports that can be pulled in ad hoc manner or are they more similar to Google Analytics? Are they custom-designed reports and what are the minimum areas that the ANG expects to be included?

Response 88: Some reports will be customized however we will need flexibility to query from all available data.

Question 89. RFP Section 5.3a, Paragraph 1, Page 42. “Digital Outreach and Advertising: The contractor shall (Reference TE 1, PRS): Provide GoANG.com hosting services.”

Will the contractor be expected to take over hosting GoANG.com in its present environment or move to a new hosting platform?

What are the technical requirements for the hosting environment?

What is the size of the site (pages, memory)?

Please list any integration dependencies?

What are the security requirements?

Response 89: Currently GoANG.com and connected sites, containing approximately 300 pages, reside within the Microsoft Azure cloud platform. Hosting platform has been established but has flexibility for change based on proposal that could enhance the site and meet ANG requirements. The main dependency will be ensuring proper integration with AFRISS-TF which with GoANG must have a two way interface. All AF systems must be compliant with DoDI 8510.01 (Risk Management Framework) and all associated security controls.

Question 90. RFP Section 5.4.1d, Paragraph 1, Page 43. “Local Recruiting and Retention Activity Support: The contractor shall (Reference TE 1, PRS): Procure, warehouse and distribute promotional items in support of local event efforts.” What size/quantity/footprint do any existing display materials occupy?

Response 90: Currently the ANG does not have any existing display materials; these items will need to be a replenished upon contract awarded. Storage for promotional items are needed on a continual basis for approximately 250 pallets.

Question 91. RFP Section 5.4.1f, Paragraph 1, Page 43. “Local Recruiting and Retention Activity Support: The contractor shall (Reference TE 1, PRS): Procure display materials with ANG branding in support of local event efforts.” What is the existing inventory of display materials (quantity, configurations)? Will the requirements include any redesign or wholesale replacement of any existing units? If so, in what quantity and configurations?

Response 91: An inventory list will be provided upon contract award. Some items will be replenished as needed.

Question 92. RFP Section 5.4.2b, Paragraph 1, Page 43. “Local Recruiting and Retention Activity Support: The contractor shall deliver (Reference TE 2, Deliverables Schedule): Promotional items in support of local event efforts.” What promotional items are needed and in what quantities?

Response 92: An inventory list will be provided upon contract award. Some items will be replenished as needed.

Question 93. RFP Section 5.5.1.b., Page 43.

Will all print products created by the vendor be printed at GPO or can the vendor use more efficient printers to avoid the ANG having to pay the .04% GPO mark-up?

Response 93: In most cases, the Government intends to make maximum use of GPO in the execution of this contract. There may be some limited occurrences when other printing sources may be considered.

Question 94. RFP Section 5.7, Page 44 Is the ANG’s Customer Relationship Management system used by the call center a proprietary system developed by the incumbent or is it an “off the shelf” solution, such as Salesforce? Can the ANG describe this system and will the ANG provide documentation on the system during the transition phase post-award?

Response 94: The previous system used was a proprietary system used in conjunction with Salesfroce and Marketo. There will need to be a new system and process proposed to replace the proprietary product and a proposal for any off the shelf products to be used for the future.

Question 95. RFP Section 5.9.1a, Paragraph 2, Page 48. 5.9 Centers of Influence.

Is there an online system for the Centers of Influence currently in place and can ANG provide access or a sample of the site?

Response 95: The Center of Influence program currently resides within Admin.goang.com and architecture will be provided upon contract award.

Question 96. RFP Section 5.9.1b, Paragraph 2, Page 48. 5.9 Centers of Influence.

Do recognition materials already exist or is the requirement to design them?

Should the RFP include pricing for production and delivery of these materials or are they funded by the people ordering said material?

If they should be priced, please indicate quantities and shipping requirements.

Response 96: Recognition materials exist. However, updates are needed and new materials will be required with funding contained within each individual task order. Quantities will vary and shipping will be required for all 54 states and territory requirements.

Question 97. RFP Section 5.9, Page 48 Are there an estimated number of Centers of Influence and Recognition Support that is needed on an annual basis?

Response 97: COI and recognition support requirements are projected through strategic planning prior to the start of each fiscal year.

Question 98. RFP Section 5.9.1.a., Page 48 Does an online system currently exist and can the ANG describe the platform (e.g., Is it custom built for the ANG or an “off-the-shelf” solution? What is the code-base?)?

Response 98: ANG will utilize AFRISS (Air Force Recruiting Information Support System)

Question 99. RFP Section L, Page 124, Proposal Submission, Bullet C.

The table indicates that “Volume V – Solicitation, Offer, and Award” must be submitted, but no instructions are provided. Please clarify.

Response 99: Volume V-Solicitation, Offer, and Award has been deleted as a requirement; this is no longer a requirement. .

Question 100. RFP Section L, Page 126, Proposal Submission, Subsection (2).

The general outline provided includes “Factor 2: Management o Subfactor 1- Management/Staffing Plan o Subfactor 2- Key Personnel o Subfactor 3- Quality Control Plan”. However, no further instructions are provided for Subfactors 2 or 3 in the detailed description of that volume’s requirements on Page 128. Please clarify.

Response 100:

Refer to Section L, Volume II within the revised RFP

Question 101. RFP Section L, Page 127, Element 3.

The RFP calls for a discussion of Program Management (“Element 3”) as part of the Technical Approach in Volume 2 (“Technical and Management”). It also appears to call for a separate Management Approach section, which might be interpreted to require a similar (or closely parallel) presentation of management resources and capabilities under Factor 2 (Management), Tab B. Are we interpreting this dual requirement correctly, or misreading it? In the latter case, can we request that ANG please address the apparent redundancy?

Response 101: The Government agrees that Element 3 of the Technical Approach questioned above is unnecessarily duplicative. As such, we have removed Element 3 of Factor 1, Subfactor 1 from Section L of this solicitation.

Question 102. Sample Task Order Performance Work Statement (PWS) – Attch 003: RFP Section 5.3 “Digital Outreach and Advertising: Not required for this sample task.” Should digital outreach mechanisms (social media, online advertising, etc.) be excluded from the advertising program described in Attachment 3: Sample Task Order Performance Work Statement (PWS), specifically the, “3 annual media plans”?

Response 102: Digital outreach and Advertising should be excluded from the Advertising Program for the Sample Task Order.

Question 103. Sample Task Order Performance Work Statement (PWS) – Attch 003: RFP Sections 5.4.2 and 5.4.3 (“Procure local advertising in Broadcast” and “Procure Print,” respectively) the Sample Task requests “procurement” of Broadcast and Print. Is ANG anticipating pricing (vs. procurement) of the items included in Sample Task PWS Matrix – Attachment 1?

Response: At this time ANG is anticipating only pricing.

Question 104. Sample Task Order Performance Work Statement (PWS) – Attch 003: RFP Section 5.4.3 “Procure print (magazines, event publications, and newspapers)” refers to print advertising items as included in Attachment 1. However, “magazines, event publications, and newspapers” are not included in the “media type” or “requirements” columns in Attachment 1. Please clarify or provide additional information on the print advertising desired.

Response 104: Attachment 1 describes the specifications of desired print products. (20,000 trifold brochures, full color, creative provided, paper weight: semi gloss. .70-.75 11X14)

Question 105. Sample Task Order Performance Work Statement (PWS) – Attch 003: RFP Section “Sample Task Technical Exhibit 2 Deliverables Schedule, item 5.11”. The CMRA is not discussed elsewhere in the Sample Task PWS (but is in the RFP). Without access to http://www.ecmra.mil, is ANG requesting only the acknowledgement that a report will be completed? Is 5.11 requesting an estimate of labor hours for completion of the PWS as if it were an actual task as a “mock” CRMA report? Will offerors be provided a sample of the Contractor Manpower Reporting Application report? What information is requested in said application?

Response 105: The sample task order is for bidding purposes only. The contractor is required to access CMRA through http://www.ecmra.mil. There is no mock CMRA report; however, once the contractor has access to the website you will completely fill in all required data fields.

Question 106. Sample Task Order Performance Work Statement (PWS) – Attch 003: RFP Section 5.0 Page 1 (a-c) Does the ANG have an established budget for each State? Since CA, MA, and NM are completely different in their size, AFQT’s scores and ANG force structure this would allow the vendor to provide a better proposal and show the government each vendor’s skills.

Response 106: These particular states are used as examples of different size and pricing model DMAs for sample TOs. All 54 states and territories are equally relevant for overall recruiting goals. There are no budgets established for individual states.

Question 107. Sample Task Order Performance Work Statement (PWS) – Attch 003: RFP Section 5.0 Page 1 (a-c) Can the ANG provide the real-world vacancies and hard to fill positions by unit/city, as this would allow the vendor to provide a better proposal and show the ANG each vendor’s skills?

Response 107: The sample task order allows vendors to show innovative way to market to the Air National Guard needs. With the fluctuation of real time vacancies, it will not be possible to provide current vacancies for each individual location.

Question 108. RFP Section L Proposal Content, Paragraph 2, Page 127 of 145: Subfactor 2 Sample Task Order shows Tab B next to it, however, Factor 2: Management also states Tab B. Should Subfactor 2 be a part of Tab B as well?

Response 108: Tab B has been deleted; therefore, detailed discussion on the Sample Task Order will fall under Tab A.

Question 109. RFP Section L, Paragraph 1, Page 121 of 145: Can the government please remove the sentence “However, the small business size standard for a concern which submits an offer in its own name, but which proposed to furnish an item which it did not itself manufacture, is 500 employees” since the non-manufacturer rule does not apply to this RFP for services?

Response 109: Refer to revised RFP; the solicitation will be/has been amended to remove the above mentioned sentence.

Question 110. RFP Section L, Paragraph 6, Page 125 of 145: Will there definitely be oral presentations?

Response 110: No.

Question 111. RFP Section L, Paragraph 4, Page 127 of 145: Do resumes count towards the page count?

Response 111: Yes.

Question 112. RFP Section L, Paragraph 4, Page 127 of 145: May we provide resumes for people other than key personnel?

Response 112: That is not recommended.

Question 113. RFP Section L, Paragraph 1, Page 131 of 145: Are contractors required to have completed a DCAA audit in order to prime this opportunity?

Response 113: Contractors are not required to have a DCAA audit for this opportunity. Audits are required for cost contracts.

Question 114. RFP Section L, Paragraph 2, Page 128 of 145: What is the maximum number of past performances a company can submit?

Response 114: No more than 3; refer to revised Section L.

Question 115. RFP Section L, Paragraph 2, Page 128 of 145: Do subcontractor past performances count towards the total number of past performances, or are they separate from the number the prime is allowed to send?

Response 115: Yes, subcontractor past performances count towards the total number of past performance submissions.

Question 116. RFP Section L, Proposal Content, Paragraph 3, Page 125 of 145: Volume I asks for a completed SF33 and a completed Section K. Volume IV also asks for a completed SF33 and Section K. Should we include the above in both Volumes? If not, which volume do you prefer they are included in?

Response 116: The SF33 should be included in Volume I only. Volume I will contain the following:

Tab A-Executive Summary Tab B-Exceptions/Assumptions Tab C-SF 33 Tab D-Section K (Representation, Certification, and other statements of Offerors)

Note:

Refer to Section L, Volume I within the revised RFP

Question 117. RFP Section C, PWS 5.2.1a, Page 41 of 145: Which web hosting platform does the government currently use to host admin.goang.com?

Response 117: Currently GoANG.com and connected sites, containing approximately 300 pages, reside within the Microsoft Azure cloud platform. Hosting platform has been established but has flexibility for change based on proposal that could enhance the site and meet ANG requirements.

Question 118. RFP Section C, PWS 5.2.1a, Page 41 of 145: Is there a preference to remain on the current platform or migrate to another one?

Response 118: Currently GoANG.com and connected sites, containing approximately 300 pages, reside within the Microsoft Azure cloud platform. Hosting platform has been established but has flexibility for change based on proposal that could enhance the site and meet ANG requirements.

Question 119. RFP Section C, PWS 5.7, Page 44: How many people are needed to staff the Inbound and Outbound Call Centers?

Response 119: This is a performance base requirement and the contractor is required to propose a solution.

Question 120. RFP Section C, PWS 5.7, Page 44: Is it a requirement for the Call Centers to be a brick and mortar operation or can they be virtual?

Response 120: Offerors should propose effective call center solution as part of their proposal.

Question 121. RFP Section L, Past Performance Questionnaire, Page 130: Is there a maximum number of questionnaires that can be sent?

Response 121: No

Question 122. RFP Section L, Volume III Past Performance, Paragraph 1, Page 128: This paragraph states that “past performance information described herein is required on the offeror and all subcontractors, teaming partners, and/or joint venture partners proposed to perform 51% of the proposed effort.” Is there a minimum or maximum number of past performances required? Does all past performance information have to be from the prime or can we include past performance information from teaming partners?

Response 112: No more than 3 past performances should be submitted. Past performance from teaming partner will be accepted.

Question 123. RFP Section Sample Task PWS Matrix Attachment 1_Line 6, Pages 3: Broadcast OOH Television is listed. Is this meant to be a TV placement or an OOH placement?

Response 123: The requirement is directed for all gaming platforms advertising to include all game consoles and mobile applications.

Question 124. RFP Section Sample Task PWS Matrix Attachment 1_Line 6, Pages 3: What is meant by Out of Home Television, Gaming TV?

Response 124: The requirement is directed for all gaming platforms advertising to include all game consoles and mobile applications.

Question 125. RFP Section Sample Task PWS Matrix Attachment 1_Line 6, Pages 3: Do you want placements on TVs in gaming stores? What is meant by gaming TV?

Response 125: No, the Government is not expecting marketing presence at gaming stores. The requirement is directed for all gaming platforms advertising on ANGRC game consoles and mobile applications.

Question 126. RFP Section Sample Task PWS Matrix Attachment 1_Line 6, Pages 3: Are you looking at placements on gaming consoles such as Xbox or PlayStation? Are you looking at Video on Demand gaming platforms? What is meant by gaming TV?

Response 126: Yes, the requirement is directed for all gaming platforms advertising to include all game consoles and mobile applications.

Question 127. RFP Section 5.3.1, Bullets F and G, Page 42: What is the target demographic(s) for social media efforts and digital advertising?

Response 127: The ANG utilizes social media and digital advertising to include all demographics with emphasis to target 18-34 age group.

Question 128. RFP Section 5.3.1, Bullets F and G, Page 42: What are the target AFSC’s for social forecasted for FY18, FY19 if available?

Response 128: AFSC needs vary. Specific FY18 & FY19 needs are not yet identified.

Question 129. RFP Section 5.3.1, Bullets F and G, Page 42: Are there specific ethnic groups to focus on for social media efforts and digital advertising?

Response 129: The ANG makes every effort to market to all diversity categories.

Question 130. RFP Section 5.3.1, Bullets F, Page 42: Which social media platforms has the ANG put paid advertising dollars behind?

Response 130: Currently we are established across several social media platforms to include Facebook, Instagram, YouTube, Twitter and Tumblr. Monthly interactions vary based on campaigns.