Attachment_0003_-_Sample_Task_Order_Performance_Work_Statement.docx

Sample Task Order Performance Work Statement (PWS)

Recruiting and Retention Program Support Services

1. General

1.1 Scope of Work: This is a sample task order performance work statement (PWS) for local advertising program for the states of Massachusetts, New Mexico and California for broadcast, print production, creative support and marketing research.

1.2 Background: The task requirements incorporated in this sample PWS fall under section 5 of the IDIQ performance work statement (PWS) paragraphs 5.4 Local Recruiting and Retention Activity Support, 5.5 National/Regional Advertising, and 5.10 Creative Support Services. The applicable performance requirements summary (PRS) and acceptable quality levels (AQL) of the IDIQ will be used as the standards to determine contractor performance. The sample PWS is being used for evaluation purposes only.

1.3Period of Performance (PoP): The period of performance is 12 months.

1.4 Place of Performance. Shall be at the contractor site.

2. Definitions and Acronyms: See IDIQ

3. Government Furnished Property, Material, Equipment, and Services (GFP/M/E/S): See IDIQ

4. Contractor Furnished Property, Materials, and Equipment (CFP/M/E): See IDIQ

5. Requirements: The Government requires a contractor to work with NGB/A1Y creative team to provide local advertising mediums to the below states to include development and placement of the advertisements into the media platforms such as TV, Radio, Theaters and Digital on behalf of the Air National Guard. The contractor shall procure local advertising mediums for the following states:

a. Massachusetts: See attachment 1 – Price Proposal Matrix

b. New Mexico: See attachment 1 – Price Proposal Matrix

c. California: See attachment 1 – Price Proposal Matrix

5.1 Recruiting and Retention Management Support Services: Not required for this sample task.

5.2 Administrative Website Support Services: Not required for this sample task.

5.3 Digital Outreach and Advertising: Not required for this sample task.

5.4 Local Recruiting and Retention Activity Support

5.4.1 The contractor shall develop and execute 3 annual media plans designed to attract and retain quality airman within the 3 specific states mentioned above.

5.4.2 Procure local advertising in Broadcast (television, radio and movie theaters) – see Attachment 1 for details.

5.4.3 Procure Print (magazines, event publications, and newspapers) – see Attachment 1 for details.

5.5 National/Regional Advertising

5.5.1 The contractor shall develop, provide, and conduct research and analysis of market and advertising data including: target audience psychographics, demographics, target audience strategies, and creative communication research which shall be used for campaign development.

5.6 Creative Support

5.6.1 The contractor shall provide supplemental pre and post production support which includes but is not limited to digital voice overs, creative writing, and imagery collection.

NGB/A1Y has a dedicated R&R creative program to include staff and equipment that provides direction and approval on all creative elements. Creative execution will require integrated efforts between the contractor and NGB/A1Y Creative.

5.7 Contractor Manpower Reporting Application: See IDIQ

6. Applicable Publications: See IDIQ

Sample Task Technical Exhibit 1 Performance Requirements Summary

This Performance Requirements Summary includes performance standards. The Government will use these standards to determine contractor performance and will compare contractor performance to the Acceptable Quality Level (AQL).

95% delivery within required time

Random or during weekly status meetings or on monthly summary reports - COR, NGB/A1Y PMs

Random or during weekly status meetings or on monthly summary reports - COR, NGB/A1Y PMs

Sample Task Technical Exhibit 2 Deliverables Schedule:

5.5.1 The contractor shall develop, provide, and conduct research and analysis of market and advertising data

Monthly

COR