Attachment_0001_-_Sample_Task_Media_Matrix.docx

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Recruiting and Retension Support Services
Solicitation number
W9133L-17-R-0037
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Attachment 0001 - Sample Task Media Matrix

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Attachment_0007_-_Specific_Relevant_Contracts_Sheet.docx DOCX document
Attachment_0002_-_Revised_Price_Proposal_Worksheet_-_IDIQ_&_Sample.xlsx XLSX spreadsheet
RR_Solicitation_Amendment.pdf PDF
Attachment_0009_-_Responses_to_Questions.docx DOCX document
Attachment_0006_-_IT_information_for_ANG_R&R_RFP.docx DOCX document
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Attachment_0002_-_Price_Proposal_Worksheet_-_IDIQ_&_Sample.xlsx XLSX spreadsheet
Attachment_0005_-_Consent_Letter.docx DOCX document
Attachment_0003_-_Sample_Task_Order_Performance_Work_Statement.docx DOCX document
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Sample Task PWS Matrix – Attachment 1.

Offeror:

Proposal Name:

Solicitation #:

Pricing System #:

Date:

State
Media Type
Target Audience
Location
Requirement
Dates
Impressions
MA
PWS 5.4.2 Broadcast - Radio
Target Age group: 18-34; Identify station selection based on demographics
Boston Metro area
Radio – 8 weeks: 30/15 second slots (min. 80 Drive Time airings). Audience High school/College aged students. Recommend Station Genre, Station Ranking, Broadcast Area and Audience, Impressions, CPM.
10/1-11/31
360K
MA
PWS 5.4.2 Broadcast - Radio
Target Age group: 18-34; Identify station selection based on demographics
Springfield Metro area
Radio – 8 weeks

:30/:15 second slots (min. 80 Drive Time airings). Audience High school/College aged students. Recommend Station Genre, Station Ranking, Broadcast Area and Audience, Impressions, CPM.

10/1-11/31
360K
NM
PWS 5.4.2 Broadcast - Radio
Target Age group: 18-34; Identify station selection based on demographics
Albuquerque Metro Area
Radio – 8 weeks

:30/:15 second slots (min. 80 Drive Time airings). Audience High school/College aged students. Recommend Station Genre, Station Ranking, Broadcast Area and Audience, Impressions, CPM.

10/1-11/31
190K
CA
PWS 5.4.2 Broadcast - Radio
Target Age group: 18-34; Identify station selection based on demographics
Fresno
Radio – 8 weeks

:30/:15 second slots (min. 80 Drive Time airings). Audience High school/College aged students. Recommend Station Genre, Station Ranking, Broadcast Area and Audience, Impressions, CPM.

10/1-11/31
450K
CA
PWS 5.4.2 Broadcast - Radio
Target Age group: 18-34; Identify station selection based on demographics
Los Angles
Radio – 8 weeks

:30/:15 second slots (min. 80 Drive Time airings). Audience High school/College aged students. Recommend Station Genre, Station Ranking, Broadcast Area and Audience, Impressions, CPM.

10/1-11/31
450K
CA
PWS 5.4.2 Broadcast - Radio
Target Age group: 18-34; Identify station selection based on demographics
San Jose
Radio – 8 weeks

:30/:15 second slots (min. 80 Drive Time airings). Audience High school/College aged students. Recommend Station Genre, Station Ranking, Broadcast Area and Audience, Impressions, CPM.

10/1-11/31
450K
CA
PWS 5.4.2 Broadcast - Radio
Target Age group: 18-34; Identify station selection based on demographics
Sacramento
Radio – 8 weeks

:30/:15 second slots (min. 80 Drive Time airings). Audience High school/College aged students. Recommend Station Genre, Station Ranking, Broadcast Area and Audience, Impressions, CPM.

10/1-11/31
450K
CA
PWS 5.4.2 Broadcast - Radio
Target Age group: 18-34; Identify station selection based on demographics
San Diego
Radio – 8 weeks

:30/:15 second slots (min. 80 Drive Time airings). Audience High school/College aged students. Recommend Station Genre, Station Ranking, Broadcast Area and Audience, Impressions, CPM.

10/1-11/31
450K
MA
PWS 5.4.2 Broadcast - Theater
Target Age group: 18-34
Boston Metro area
7 Weeks

:30/:15 second slots Target age group 18-34 Opening weekend of movies. Recommend Movie Theaters, Audience, Impressions, CPM

4/1-5/21
775K
MA
PWS 5.4.2 Broadcast - Theater
Target Age group: 18-34
Springfield Metro area
7 Weeks

:30/:15 second slots Target age group 18-34 Opening weekend of movies. Recommend Movie Theaters, Audience, Impressions, CPM

4/1-5/21
775K
NM
PWS 5.4.2 Broadcast - Theater
Target Age group: 18-34
Albuquerque Metro Area
7 Weeks

:30/:15 second slots Target age group 18-34 Opening weekend of movies. Recommend Movie Theaters, Audience, Impressions, CPM

4/1-5/21
385K
CA
PWS 5.4.2 Broadcast - Theater
Target Age group: 18-34
Fresno
7 Weeks

:30/:15 second slots Target age group 18-34 Opening weekend of movies. Recommend Movie Theaters, Audience, Impressions, CPM

4/1-5/21
1.25M
CA
PWS 5.4.2 Broadcast - Theater
Target Age group: 18-34
Los Angles
7 Weeks

:30/:15 second slots Target age group 18-34 Opening weekend of movies. Recommend Movie Theaters, Audience, Impressions, CPM

4/1-5/21
1.25M
CA
PWS 5.4.2 Broadcast - Theater
Target Age group: 18-34
San Jose
7 Weeks

:30/:15 second slots Target age group 18-34 Opening weekend of movies. Recommend Movie Theaters, Audience, Impressions, CPM

4/1-5/21
1.25M
CA
PWS 5.4.2 Broadcast - Theater
Target Age group: 18-34
Sacramento
7 Weeks

:30/:15 second slots Target age group 18-34 Opening weekend of movies. Recommend Movie Theaters, Audience, Impressions, CPM

4/1-5/21
1.25M
CA
PWS 5.4.2 Broadcast - Theater
Target Age group: 18-34
San Diego
7 Weeks

:30/:15 second slots Target age group 18-34 Opening weekend of movies. Recommend Movie Theaters, Audience, Impressions, CPM

4/1-5/21
1.25M
MA
PWS 5.4.2 Broadcast - Out-of-Home Television
Target Age group: 18-34
Boston Metro area
Out-of-Home television- 4wks, gaming TV (Target young males 18-30) four :30 sec spots every hr.
7/1-7/31
75K
MA
PWS 5.4.2 Broadcast - Out-of-Home Television
Target Age group: 18-34
Springfield Metro area
Out-of-Home television- 4wks, gaming TV (Target young males 18-30) four :30 sec spots every hr.
7/1-7/31
75K
NM
PWS 5.4.2 Broadcast - Out-of-Home Television
Target Age group: 18-34
Albuquerque Metro Area
Out-of-Home television- 4wks, gaming TV (Target young males 18-30) four :30 sec spots every hr.
7/1-7/31
30K
CA
PWS 5.4.2 Broadcast - Out-of-Home Television
Target Age group: 18-34
Fresno
Out-of-Home television- 4wks, gaming TV (Target young males 18-30) four :30 sec spots every hr.
7/1-7/31
100K
CA
PWS 5.4.2 Broadcast - Out-of-Home Television
Target Age group: 18-34
Los Angles
Out-of-Home television- 4wks, gaming TV (Target young males 18-30) four :30 sec spots every hr.
7/1-7/31
100K
CA
PWS 5.4.2 Broadcast - Out-of-Home Television
Target Age group: 18-34
San Jose
Out-of-Home television- 4wks, gaming TV (Target young males 18-30) four :30 sec spots every hr.
7/1-7/31
100K
CA
PWS 5.4.2 Broadcast - Out-of-Home Television
Target Age group: 18-34
Sacramento
Out-of-Home television- 4wks, gaming TV (Target young males 18-30) four :30 sec spots every hr.
7/1-7/31
100K
CA
PWS 5.4.2 Broadcast - Out-of-Home Television
Target Age group: 18-34
San Diego
Out-of-Home television- 4wks, gaming TV (Target young males 18-30) four :30 sec spots every hr.
7/1-7/31
100K
MA
PWS 5.4.3 - Print Production
Target Age group: 18-34
Boston Metro area
20,000 trifold brochures, full color, creative provided, paper weight: semi gloss. .70-.75 11X14
5/1/2017
20K
MA
PWS 5.4.3 - Print Production
Target Age group: 18-34
Springfield Metro area
20,000 trifold brochures, full color, creative provided, paper weight: semi gloss. .70-.75 11X14
5/1/2017
20K
NM
PWS 5.4.3 - Print Production
Target Age group: 18-34
Albuquerque Metro Area
20,000 trifold brochures, full color, creative provided, paper weight: semi gloss. .70-.75 11X14
5/1/2017
20K
CA
PWS 5.4.3 - Print Production
Target Age group: 18-34
Fresno
20,000 trifold brochures, full color, creative provided, paper weight: semi gloss. .70-.75 11X14
5/1/2017
20K
CA
PWS 5.4.3 - Print Production
Target Age group: 18-34
Los Angles
20,000 trifold brochures, full color, creative provided, paper weight: semi gloss. .70-.75 11X14
5/1/2017
20K
CA
PWS 5.4.3 - Print Production
Target Age group: 18-34
San Jose
20,000 trifold brochures, full color, creative provided, paper weight: semi gloss. .70-.75 11X14
5/1/2017
20K
CA
PWS 5.4.3 - Print Production
Target Age group: 18-34
Sacramento
20,000 trifold brochures, full color, creative provided, paper weight: semi gloss. .70-.75 11X14
5/1/2017
20K
CA
PWS 5.4.3 - Print Production
Target Age group: 18-34
San Diego
20,000 trifold brochures, full color, creative provided, paper weight: semi gloss. .70-.75 11X14
5/1/2017
20K
National
PWS 5.5 - Research
Target Age group: 18-34
National
Recommend, compare and contrast the forms of media in each state to determine data research and data analytics year round for all

digital advertising including platform/system cost and salary for full time analysis

Annually
N/A

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