Attachment One - Current iLottery Program Information Final.xlsx
XLSX spreadsheet 55 KB Posted
- Solicitation number
- RFP-123127
- Issued by
- Richmond City, Roanoke City, Virginia
About this file
This attachment provides current operational performance data for the Virginia Lottery's iLottery program during fiscal year 2025 (July 1, 2024 – June 30, 2025). The Virginia Lottery, seeking qualified offerors to submit iLottery solutions through a related Request for Proposal, operates a comprehensive digital lottery platform serving Virginia residents through eInstant games, online draw games, and virtual sports offerings.
The iLottery program demonstrates significant operational scale with 41 eInstant game launches generating $3.43 billion in total eInstant sales and $360.6 million in net gaming revenue. The program attracted 396,199 unique bettors across the fiscal year, with monthly playership ranging from 151,769 to 239,228 total unique players. Top-performing eInstant games include Western Wins ($216.1 million in sales), The Lamp ($201.7 million), and Spectacular Seasons ($184.2 million). Online draw games contributed $138.6 million in sales, with Mega Millions, Pick 4, and Powerball as leading revenue generators. The platform processes transactions across multiple channels: mobile app (70.6% of sales at $2.55 billion), mobile web (16.5% at $597.3 million), and desktop web (11.8% at $425.1 million). Payment processing includes Visa, PayPal, ApplePay, ACH, and other methods, with total approved deposits of $746.3 million and approved withdrawals of $286.4 million across the fiscal year. The rewards program achieved 620,287 cumulative members generating 3.51 billion points earned with 2.34 billion points redeemed. Player support operations handled 100,565 calls, 144,179 chats, and 24,633 emails with an average document review turnaround time of 1.18 days. Customer retention and engagement activities included monthly promotional campaigns averaging 31 promotional emails per month with average monthly promo spend of $3.6 million, and experiential prize offerings valued up to $5,000 cash.
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Overview
| Virginia Lottery Figures for FY25 | |
| iLottery Performance | |
| Number of eInstant Launches | 41 |
| Total eInstants with Sales | $ 3,434,382,320 |
| Total eInstant GGR | $ 408,105,110 |
| Total eInstant NGR | $ 360,635,118 |
| Total Draw Game Sales (Including VSports) | $ 138,634,200 |
| Unique Bettors | 396,199 |
eInstant Game Performance
| FY25 eInstant Game Performance | ||
| Game Name | Sales | Gross Gaming Revenue (Sales - Prizes) |
| Western Wins | $ 216,114,956 | $ 24,959,775 |
| The Lamp | $ 201,718,627 | $ 22,947,808 |
| Spectacular Seasons | $ 184,244,292 | $ 23,950,696 |
| MONOPOLY Super Spin | $ 162,403,106 | $ 16,933,564 |
| The Lamp: Dark Arts | $ 160,782,688 | $ 19,126,728 |
| Million Dollar Countdown | $ 135,613,843 | $ 14,937,975 |
| Jackpot Spectacular | $ 133,046,386 | $ 15,287,486 |
| Outlaw's Loot | $ 113,189,881 | $ 6,790,336 |
| Bison Stampede | $ 109,127,441 | $ 13,076,877 |
| Bucks Triple Play | $ 98,535,233 | $ 11,870,136 |
| VA Cash Expander | $ 85,438,082 | $ 10,994,278 |
| Wheel of Bonuses | $ 84,671,316 | $ 10,068,088 |
| MONOPOLY Progressive Jackpots | $ 64,084,589 | $ 7,205,797 |
| Banker’s Bonus | $ 56,980,190 | $ 5,670,785 |
| Jackpot Eruption | $ 56,322,171 | $ 6,802,360 |
| VIP Spins | $ 48,997,280 | $ 5,580,614 |
| Marvelous Money: Paradise Payout | $ 48,674,510 | $ 5,822,246 |
| The Claw | $ 42,716,398 | $ 5,448,899 |
| Marvelous Money Vegas Nights | $ 42,575,070 | $ 5,107,530 |
| Safari Quest | $ 41,717,709 | $ 5,047,984 |
| 100X the Money | $ 40,997,286 | $ 5,175,303 |
| Merry Money Mania | $ 37,669,407 | $ 4,677,095 |
| Robin Hood Riches | $ 37,571,623 | $ 4,521,635 |
| Bigfoot Bucks | $ 33,374,003 | $ 3,963,462 |
| Cash Vault Boost | $ 32,535,386 | $ 3,749,009 |
| High Roller Jackpot | $ 32,030,111 | $ 3,382,817 |
| Let's Make A Deal | $ 30,052,826 | $ 4,047,163 |
| 50X the Money | $ 25,558,398 | $ 3,315,969 |
| Vegas Cash Drop | $ 25,183,826 | $ 3,302,659 |
| SKEE-BALL® | $ 25,095,257 | $ 3,243,519 |
| Campout Cash | $ 25,075,165 | $ 2,995,701 |
| Gorilla Shake | $ 24,416,717 | $ 3,425,580 |
| Spicy Hot 7s | $ 23,982,156 | $ 3,134,385 |
| Castle of Crystals | $ 23,440,263 | $ 2,955,742 |
| Fire and Spice | $ 22,739,934 | $ 2,901,508 |
| Serpent Kingdom | $ 22,520,899 | $ 2,801,954 |
| Fortunes of Cleopatra | $ 21,968,238 | $ 2,930,712 |
| Keno Multiplier | $ 21,379,120 | $ 2,687,919 |
| Knight's Bounty | $ 20,509,154 | $ 2,655,010 |
| The Mystery of Jekyll & Hyde | $ 20,352,063 | $ 2,414,754 |
| Cash Buster Multiplier | $ 19,703,576 | $ 2,270,996 |
| Winter Wilds | $ 19,343,021 | $ 2,306,197 |
| Adventures in Wonderland | $ 19,296,684 | $ 2,523,100 |
| Spellbound | $ 19,032,441 | $ 2,346,904 |
| Marvelous Money | $ 18,475,237 | $ 2,364,126 |
| Palace of Dragons | $ 18,063,506 | $ 2,307,459 |
| Magnificent Multiplier | $ 17,757,415 | $ 2,424,024 |
| Queen of Diamonds | $ 17,522,020 | $ 2,339,264 |
| VIP Platinum | $ 17,243,860 | $ 2,186,595 |
| Vegas Wilds | $ 17,242,094 | $ 2,243,335 |
| Lucky Sweets | $ 17,130,112 | $ 2,213,715 |
| Quick 6 | $ 16,964,510 | $ 2,066,541 |
| Outlaw's Loot: Rail Riches | $ 16,963,742 | $ 2,354,593 |
| Frosty Fair Fortunes | $ 16,943,184 | $ 2,176,152 |
| Gemboree | $ 16,821,458 | $ 2,259,183 |
| Scrooge | $ 16,791,220 | $ 1,752,388 |
| Luminous Loot | $ 15,814,627 | $ 2,072,115 |
| Miner Jack’s Combo Caverns | $ 15,077,220 | $ 2,467,666 |
| Bonus Showdown Bonanza | $ 14,851,871 | $ 1,877,386 |
| Cosmic Cascade | $ 14,500,726 | $ 1,893,288 |
| Blackjack Doubler | $ 14,151,375 | $ 1,866,389 |
| Motley Cash | $ 12,156,020 | $ 1,599,610 |
| Lucky Golden Multiplier | $ 11,618,618 | $ 1,065,393 |
| Golden Egg | $ 11,433,303 | $ 1,526,176 |
| Jungle Tumble Jackpots | $ 11,422,857 | $ 1,315,085 |
| Casino Multiplier | $ 11,125,877 | $ 1,328,697 |
| Triple Eagle Bonus | $ 11,057,004 | $ 1,467,855 |
| Prospector's Gold | $ 10,979,342 | $ 1,187,704 |
| Jackpot Payout | $ 10,947,556 | $ 1,377,687 |
| Thor's Treasure | $ 10,736,065 | $ 1,390,075 |
| Wobblyblobs | $ 10,420,524 | $ 1,509,369 |
| Multiplier Wilds | $ 10,331,166 | $ 1,145,678 |
| Prospectors Gold Rush | $ 9,670,224 | $ 1,243,149 |
| VIP Ultra | $ 9,204,470 | $ 996,807 |
| Diner Dollars | $ 9,075,618 | $ 1,170,017 |
| Coins of the Titans | $ 8,712,784 | $ 1,162,777 |
| Underwater Treasures | $ 8,591,599 | $ 1,123,218 |
| Cash Buster Towers | $ 8,502,102 | $ 1,093,352 |
| Myths & Money | $ 8,302,357 | $ 1,094,548 |
| Jackpot Blast | $ 8,181,839 | $ 959,469 |
| Secrets of the Siren | $ 7,820,071 | $ 1,012,769 |
| Treasure Tomb | $ 7,729,280 | $ 981,353 |
| Virginia Bonus Wheel | $ 7,630,050 | $ 982,258 |
| Extreme Green | $ 7,385,971 | $ 1,015,539 |
| Lotto Virginia | $ 7,225,539 | $ 931,919 |
| Astro Portals | $ 7,216,493 | $ 861,308 |
| Apocaloot | $ 6,978,768 | $ 934,301 |
| Gone Fishing | $ 6,629,924 | $ 844,674 |
| WILLY WONKA GOLDEN TICKET™ | $ 6,625,944 | $ 840,877 |
| Joker`s Wild | $ 6,375,656 | $ 714,274 |
| Lucky Shores | $ 6,366,593 | $ 798,740 |
| Sweet Crush | $ 6,171,645 | $ 683,825 |
| Abominable Adventure | $ 6,005,682 | $ 771,355 |
| Moneytown Mystery | $ 5,968,792 | $ 795,705 |
| Enchanted Winnings | $ 5,792,776 | $ 714,326 |
| Molecular Money | $ 5,736,567 | $ 781,276 |
| Full Moon Mayhem | $ 5,327,376 | $ 698,141 |
| 500X the Money | $ 5,223,494 | $ 722,574 |
| VIP Gold | $ 5,087,173 | $ 623,859 |
| Boulder Blast | $ 5,055,075 | $ 772,009 |
| Magic Mix-Up | $ 5,038,127 | $ 665,549 |
| Robo Cash | $ 4,897,359 | $ 618,671 |
| Shirley Holmes | $ 4,790,329 | $ 638,903 |
| 25 Card Cash | $ 4,470,116 | $ 579,617 |
| Lucky Card Flip | $ 4,362,655 | $ 563,195 |
| Shamrock Winnings | $ 4,234,713 | $ 534,557 |
| The Jeweled Scarab | $ 4,199,905 | $ 525,147 |
| Mayan Saga | $ 4,185,360 | $ 542,087 |
| Pirate's Quest | $ 3,642,471 | $ 458,777 |
| Doublin Dubloons | $ 3,597,574 | $ 417,379 |
| Savanna Adventures | $ 3,406,033 | $ 357,259 |
| Drop the Beat | $ 3,375,569 | $ 410,556 |
| Virginia All in | $ 3,369,175 | $ 447,365 |
| Champion's Gold | $ 3,139,251 | $ 379,590 |
| Color Pop | $ 2,872,678 | $ 343,647 |
| 321 Draw! | $ 2,843,999 | $ 328,731 |
| Atomic Cash | $ 2,840,557 | $ 354,042 |
| Piñata Blast | $ 2,805,604 | $ 375,348 |
| Big Day Payday | $ 2,799,945 | $ 362,278 |
| Street Fighter II | $ 2,655,077 | $ 363,426 |
| Farming Fortunes Jackpots | $ 2,561,851 | $ 257,306 |
| 200X Frenzy | $ 2,557,777 | $ 363,650 |
| Mystic Multiplier | $ 2,536,075 | $ 336,358 |
| Northern Wilds | $ 2,504,749 | $ 337,007 |
| Frost & Flame | $ 2,435,255 | $ 292,725 |
| Lucky 7's | $ 2,298,640 | $ 366,522 |
| USA Cash Club | $ 2,283,915 | $ 311,395 |
| Drop It! | $ 2,281,205 | $ 275,548 |
| Gem Stacks | $ 2,253,829 | $ 294,918 |
| Grand Roaring Riches | $ 2,212,185 | $ 296,965 |
| Dino Dinero | $ 2,027,298 | $ 259,805 |
| Caribbean Cashword | $ 1,967,671 | $ 318,940 |
| Sunset Winnings | $ 1,962,600 | $ 228,886 |
| Football Frenzy | $ 1,906,512 | $ 251,234 |
| Road Trip | $ 1,877,215 | $ 258,049 |
| Wizard of All | $ 1,731,615 | $ 283,386 |
| Team USA | $ 1,709,649 | $ 268,683 |
| American Winnings | $ 1,696,481 | $ 228,940 |
| Cash Avenue | $ 1,582,494 | $ 194,078 |
| Wild Win Xtra | $ 1,161,550 | $ 178,279 |
| Viking Voyage | $ 1,067,311 | $ 159,260 |
| Zombie Jive | $ 965,577 | $ 174,119 |
| Fruity Cubes | $ 726,225 | $ 91,981 |
| Treetop Treasures | $ 688,515 | $ 89,102 |
| King of Clubs | $ 630,093 | $ 81,579 |
| Clue | $ 512,193 | $ 54,446 |
| Prince of Hearts | $ 419,460 | $ 53,676 |
| Egyptian Oasis | $ 380,203 | $ 71,128 |
Monthly Playership
| Month | Number of Unique eInstant Players | Number of Unique Draw Game Players | Total Number of Unique Players | Number of Unique Depositors | Number of New Registrations | Number of First Time Depositors |
| Jul-24 | 108,907 | 106,004 | 157,218 | 132,438 | 10,604 | 6,407 |
| Aug-24 | 113,266 | 127,847 | 171,209 | 146,454 | 11,776 | 7,070 |
| Sep-24 | 112,316 | 138,382 | 180,155 | 151,724 | 10,955 | 7,077 |
| Oct-24 | 108,389 | 111,086 | 159,016 | 132,813 | 9,014 | 4,941 |
| Nov-24 | 111,189 | 112,850 | 160,688 | 134025 | 8,820 | 5,051 |
| Dec-24 | 136,958 | 195,598 | 239,228 | 201862 | 26,784 | 17,872 |
| Jan-25 | 115,060 | 111,216 | 167,750 | 134,324 | 9,526 | 5,893 |
| Feb-25 | 109,263 | 102,169 | 154,902 | 109,076 | 5,818 | 4,284 |
| Mar-25 | 111,038 | 112,528 | 166,169 | 138,103 | 7,030 | 4,966 |
| Apr-25 | 105,236 | 97,725 | 151,769 | 124,945 | 7,358 | 4,186 |
| May-25 | 112,140 | 101,951 | 155,075 | 129,018 | 9,981 | 4,542 |
| Jun-25 | 108,816 | 98,997 | 154,492 | 129,008 | 6,986 | 4,220 |
Online Draw Game Performance
| FY25 Draw Game Performance | ||
| Game Name | Sales | Gross Gaming Revenue (Sales - Prizes) |
| Mega Millions | $ 31,677,463.00 | $ 15,860,022.34 |
| Pick 4 | $ 27,540,382.00 | $ 13,378,935.30 |
| Powerball | $ 27,397,232.00 | $ 13,699,730.01 |
| Pick 3 | $ 21,306,689.50 | $ 10,430,479.20 |
| Cash4Life | $ 14,358,416.00 | $ 7,179,203.00 |
| Cash 5 with EZ match | $ 9,647,859.00 | $ 4,452,653.70 |
| Pick 5 | $ 6,558,831.50 | $ 3,111,648.25 |
| Virtual Sports | $ 147,327.12 | $ 29,268.83 |
Playership by Channel
| FY25 | Desktop Web | Mobile Web | Mobile App |
| Sales | $ 425,135,179 | $ 597,334,437 | $ 2,550,546,904 |
| Bettors | 85,603 | 170,380 | 285,972 |
Deposits by Method
| FY25 | Approved Deposits ($) | Approved Deposits (#) | Depositor Count |
| ACH | $37,038,819 | 823,166 | 12,454 |
| ApplePay | $78,603,431 | 2,382,528 | 74,338 |
| Mastercard | $41,596,779 | 1,316,348 | 33,634 |
| Online Cash | $12,446,770 | 461,355 | 11,638 |
| Online Banking | $43,088,650 | 900,788 | 26,575 |
| PayNearMe | $423,867 | 10,174 | 866 |
| PayPal | $92,595,014 | 2,307,729 | 64,854 |
| Venmo | $28,274,681 | 664,555 | 20,679 |
| Visa | $412,200,588 | 12,265,188 | 186,381 |
| Total | $746,268,596 | $21,131,831 |
Withdrawal by Method
| FY25 | Approved Withdraws ($) | Approved Withdraws (#) | Unique Withdrawer Count |
| ACH | $39,819,522 | 401,312 | 14,046 |
| ApplePay | |||
| Mastercard | $12,045,733 | 124,895 | 8,710 |
| Online Cash | |||
| Online Banking | $34,442,529 | 307,663 | 15,485 |
| PayNearMe | |||
| PayPal | $26,168,676 | 348,799 | 11,040 |
| Venmo | $10,018,603 | 110,057 | 4,640 |
| Visa | $134,933,749 | 1,206,391 | 61,415 |
| WD Voucher | $12,107,959 | 149,643 | 11,451 |
| Wire Payment by Lottery | $16,912,252 | 42 | 42 |
| Total | $286,449,023 | 2,648,802 | 101,382 |
CRM
| Month | # of Emails | # of Promos | Promo Spend |
| Jul-24 | 32 | 37 | $3,476,022 |
| Aug-24 | 33 | 27 | $3,223,810 |
| Sep-24 | 32 | 36 | $3,442,492 |
| Oct-24 | 36 | 33 | $3,405,232 |
| Nov-24 | 33 | 29 | $3,931,135 |
| Dec-24 | 36 | 32 | $4,984,138 |
| Jan-25 | 31 | 32 | $2,854,277 |
| Feb-25 | 30 | 27 | $2,444,007 |
| Mar-25 | 31 | 25 | $3,014,100 |
| Apr-25 | 32 | 31 | $3,037,106 |
| May-25 | 35 | 35 | $4,932,498 |
| Jun-25 | 23 | 23 | $3,873,849 |
Player Support Info
| 1 | PSC call volume for FY25 (July 1, 2024 – June 30, 2025) – 100,565 | |
| 2 | PSC chat volume for FY25 (July 1, 2024 – June 30, 2025) – 144,179 | |
| 3 | PSC email volume for FY25 (July 1, 2024 – June 30, 2025) – 24,633 | |
| 4 | PRO documents reviewed for FY25 (July 1, 2024 – June 30, 2025) – 122,673 | |
| a | Average turnaround time – 1.18 days |
Rewards - Membership
| Month | Total Members (Cumulative) | Active Members |
| Jul-24 | 280,556 | 214,761 |
| Aug-24 | 336,759 | 263,490 |
| Sep-24 | 377,217 | 264,653 |
| Oct-24 | 410,576 | 267,047 |
| Nov-24 | 439,717 | 262,404 |
| Dec-24 | 528,687 | 316,107 |
| Jan-25 | 535,951 | 322,865 |
| Feb-25 | 550,838 | 320,287 |
| Mar-25 | 564,353 | 261,100 |
| Apr-25 | 581,512 | 250,300 |
| May-25 | 598,671 | 257,264 |
| Jun-25 | 620,287 | 239,840 |
Rewards - Engagement
| Month | Points Earned | Points Redeemed | Prizes Redeemed |
| Jul-24 | 293,119,101 | 163,957,353 | 562,017 |
| Aug-24 | 300,286,431 | 190,677,502 | 871,459 |
| Sep-24 | 299,575,322 | 203,825,696 | 1,011,434 |
| Oct-24 | 291,534,627 | 207,716,187 | 1,037,182 |
| Nov-24 | 298,598,055 | 222,172,843 | 1,231,966 |
| Dec-24 | 359,982,232 | 272,686,077 | 1,712,256 |
| Jan-25 | 306,691,447 | 231,978,641 | 968,157 |
| Feb-25 | 291,742,153 | 240,077,821 | 1,427,902 |
| Mar-25 | 281,128,475 | 159,359,064 | 628,212 |
| Apr-25 | 204,268,496 | 114,105,107 | 703,734 |
| May-25 | 282,599,182 | 214,211,957 | 808,507 |
| Jun-25 | 295,027,259 | 231,750,973 | 862,344 |
Rewards - Experiential Prizing
| Month | Prize | Players | Entries |
| Jul-24 | Callaway Golf Gift Card | 12,088 | 125,885 |
| Jul-24 | Potomac Yacht Party Experience for 6 People | 16,584 | 128,321 |
| Aug-24 | Exxon/Mobil Gas Gift Card | 26,116 | 476,476 |
| Aug-24 | NFL Meet and Greet and VIP Game Experience | 11,820 | 109,921 |
| Sep-24 | Electric Bike | 21,336 | 322,531 |
| Sep-24 | 6 Day Carnival Cruise Departing out of Norfolk, VA | 24,416 | 311,456 |
| Oct-24 | Food Lion Gift Card | 33,188 | 647,211 |
| Oct-24 | Massanutten Getaway | 17,855 | 145,885 |
| Nov-24 | Best Buy Gift Card | 31,227 | 582,290 |
| Nov-24 | Trip to Vegas | 24,362 | 353,200 |
| Dec-24 | $1,000 Cash | 56,537 | 1,073,603 |
| Dec-24 | Amazon Gift Card | 44,006 | 668,449 |
| Jan-25 | Room Makeover (Wayfair Gift Card) | 26,809 | 292,008 |
| Jan-25 | $600 Jewelry Gift Card (Fink's Jewelry Store) | 25,575 | 208,531 |
| Feb-25 | $5,000 Cash | 37,686 | 800,315 |
| Feb-25 | $500 in Online Cash | 31,724 | 430,110 |
| Feb-25 | $1,500 Virginia Beach Weekend Getaway | 22,095 | 204,563 |
| Mar-25 | Weekend Shopping Trip to Tyson's Galleria (Hotel/Dinner/Mall Gift Card) | 16,117 | 173,093 |
| Mar-25 | $250 Uber Gift Card | 11,118 | 77,962 |
| Apr-25 | Backyard/Patio Makeover | 24,186 | 338,699 |
| Apr-25 | Bush Gardens 4 pack Season Passes | 17,714 | 186,788 |
| May-25 | Miami Getaway | 20,815 | 207,741 |
| May-25 | (2) Beyonce Suite Tickets for the July 4 Concert | 16,322 | 106,361 |
| May-25 | (2) Torque Club Tickets for Richmond NASCAR Race | 9,681 | 54,589 |
| Jun-25 | $500 Gas Gift Card | 29,429 | 573,797 |
| Jun-25 | Richmond Jazz Festival VIP Experience | 7,685 | 53,136 |
Rewards - Free Play Spend
| Month | Online Free Play Spend | Retail Free Play Spend |
| Jul-24 | $ 569,331 | $ 34,339 |
| Aug-24 | $ 640,601 | $ 39,019 |
| Sep-24 | $ 664,669 | $ 43,207 |
| Oct-24 | $ 683,764 | $ 39,838 |
| Nov-24 | $ 703,444 | $ 45,411 |
| Dec-24 | $ 797,574 | $ 53,899 |
| Jan-25 | $ 760,166 | $ 55,350 |
| Feb-25 | $ 721,857 | $ 52,560 |
| Mar-25 | $ 771,655 | $ 44,404 |
| Apr-25 | $ 783,190 | $ 61,268 |
| May-25 | $ 802,878 | $ 57,452 |
| Jun-25 | $ 781,184 | $ 67,444 |
Affiliate Program
| Month | # Active Affiliates | Registrations | FTDs |
| 24-Jul | 21 | 259 | 266 |
| 24-Aug | 24 | 247 | 253 |
| 24-Sep | 24 | 203 | 229 |
| 24-Oct | 21 | 198 | 215 |
| 24-Nov | 21 | 234 | 238 |
| 24-Dec | 25 | 619 | 647 |
| 25-Jan | 25 | 324 | 344 |
| 25-Feb | 22 | 222 | 276 |
| 25-Mar | 23 | 267 | 284 |
| 25-Apr | 23 | 210 | 226 |
| 25-May | 23 | 236 | 247 |
| 25-Jun | 23 | 244 | 249 |
File details come from the government source that posted it. Updated .