Wheat+Foods+Council+21-22.pdf

This is a Memorandum of Agreement between the North Dakota Wheat Commission and the Wheat Foods Council, a national industry-wide partnership dedicated to promoting wheat foods consumption. The document outlines a contractual relationship for collaborative promotional activities, with the North Dakota Wheat Commission agreeing to provide $132,177 to support a broad-base, high-impact wheat foods educational campaign.

The contract is effective from July 1, 2021, through June 30, 2022, with payment to be made in four equal quarterly installments beginning July 1, 2021. The Wheat Foods Council will carry out a variety of marketing activities under this agreement, including implementation of a comprehensive nutrition and promotional program. This will involve creating consumer and professional-facing materials such as media releases, direct mailings, nutrition and fitness professional outreach, opinion leader exhibits, and developing a website to increase domestic wheat consumption throughout the United States.