Wheat+Foods+Council+20-21+contract.pdf

This document is a Memorandum of Agreement between the North Dakota Wheat Commission and the Wheat Foods Council (WFC), a state-level contract focused on wheat promotion and consumption activities. The agreement involves the state of North Dakota and an industry-wide partnership dedicated to wheat-related educational and promotional initiatives.

The contract provides $143,905 in funding from the North Dakota Wheat Commission to the Wheat Foods Council for promoting domestic wheat consumption throughout the United States. The funding will support a broad-based, high-impact wheat foods educational campaign, which includes implementing a grains identification program, creating media releases, conducting direct mailings to nutrition and fitness professionals, developing opinion leader exhibits, and maintaining a consumer-focused website. The contract is effective from July 1, 2020, through June 30, 2021, with payment structured in four equal quarterly installments beginning July 1, 2020. The funding will be combined with additional resources from other organizations and companies to enhance the overall campaign's reach and effectiveness.