Promotional Association Contracts (ND Wheat Commission Only)

The North Dakota Wheat Commission's Promotional Association Contract is a strategic multi-year initiative designed to increase wheat consumption and market penetration through comprehensive promotional and educational activities. The contract focuses on establishing, expanding, and encouraging the utilization and sale of U.S. and North Dakota wheat in both domestic and international markets. Key services include trade servicing activities, technical assistance to purchasers and processors, market and industry information analysis, and consumer promotion strategies. The contract enables targeted marketing efforts to enhance wheat product awareness and consumption across various consumer and professional segments.

The contract is managed by the North Dakota Wheat Commission in partnership with the Wheat Foods Council, with an ongoing period of performance from July 1, 2018, to June 30, 2025. The contract covers the state of North Dakota and provides annual funding ranging from approximately $125,000 to $143,000, paid in quarterly installments. Prime contractors include the Wheat Foods Council, which leverages the funding to execute a high-impact wheat foods educational campaign. The campaign includes implementing a grains identification program, creating media releases, conducting direct mailings to nutrition and fitness professionals, developing consumer-targeted materials, and maintaining an informative website. The North Dakota Wheat Commission also receives a seat on the Council's Board of Directors as part of this collaborative agreement.