Marketing and Media Relations

The Wisconsin Department of Transportation Marketing and Media Relations multi-award vehicle provides comprehensive marketing, advertising, and public relations services across various communication domains. The contract covers a wide range of procurement options including educational incentives, promotional materials, advertising services, media clipping and tracking services, and newspaper advertising. Specifically, the vehicle supports the acquisition of stickers, promotional souvenirs, media relations services, advertising agency services, and legislative bill tracking, enabling state and local government entities to efficiently procure essential marketing and communication resources.

The multi-award vehicle was awarded on April 1, 2018, and features five prime contractors: Affirm Agency (ranked highest with 1,694 points), Boelter & Lincoln, Madison Ave. Worldwide, Nelson Schmidt, and Nonbox. The contract is administered by the Wisconsin Department of Transportation and provides statewide coverage for Wisconsin municipalities, including counties, cities, villages, towns, school districts, and federally recognized Indian tribes. While specific total contract value was not provided, the procurement process involved a comprehensive technical evaluation with point allocations across presentation, public relations, advertising, management qualifications, creativity, staff qualifications, and research and planning services. The contract type appears to be a cooperative purchasing agreement enabling direct municipal engagement with contractors.