Broadcast and Social Media Services

The Wisconsin Broadcast and Social Media Services state-wide contract provides comprehensive media and communication services across multiple platforms for state agencies and eligible organizations. The vehicle covers a wide range of broadcasting and digital media offerings, including radio advertising, television advertising, direct response TV services, social media campaigns, and digital communication strategies. Specific services span traditional radio and TV spot placements, digital display advertising, connected TV (CTV) services, streaming audio, and specialized digital marketing solutions across platforms like Google, Meta, LinkedIn, and TikTok.

The multi-award vehicle is managed by the Wisconsin Department of Administration and features two primary prime contractors: Learfield IMG (Wisconsin Radio Network) and the Wisconsin Broadcasters Association (WBA), with an initial contract period from January 1, 2025, through December 31, 2025. The contract covers statewide Wisconsin geographic scope and is structured as a master agreement allowing flexible service procurement through individual purchase orders and statements of work. While specific total contract value is not disclosed, the vehicle includes detailed pricing structures with rates ranging from $4 to $140 CPM for digital services, $337-$511 for radio spots, and additional specialized services like e-learning, video production, and web development with varying pricing models.