Learfield 2025 Rates - Wisconsin 5.23.25.pdf
PDF 101 KB Posted
- Attached to
- Broadcast and Social Media Services
- Contract number
- 505ENT-W25-RADIOTVADS-00
- Issued by
- Wisconsin
About this file
This document is a comprehensive pricing schedule for media and digital services that includes various Wisconsin-based radio networks (WIBA, WISN, Wisconsin Radio Network), agriculture-focused platforms (Brownfield, AgriAmerica), and digital service providers (iHeart, Google, Meta, LinkedIn, TikTok, YouTube). The pricing covers traditional radio advertising, streaming audio services, digital display advertising, connected TV (CTV), social media advertising, e-learning solutions, video production services, and web development across multiple states and platforms.
The contract pricing spans a wide range of media services with rates varying significantly by platform and service type. Traditional radio advertising ranges from $337-$511 for 30-60 second spots, while digital services use CPM (cost per thousand impressions) pricing from $4 (Google Display, X/Twitter) to $140 (Premium OTT/CTV). Specialized services include comprehensive e-learning packages from $49,000-$74,000, individual microlearning lessons at $1,000 each, video production services from $15,000-$30,000 per video, and web development at $5,000 per page. The pricing structure includes minimum spend requirements (such as $4,000 minimum for certain CPM campaigns), monthly subscription options for learning management systems starting at $950-$1,000, and hourly creative services at $75 per hour. Digital out-of-home advertising and premium connected TV services command the highest CPM rates at $50-$140, while basic digital display and social media advertising offer more accessible entry points at $4-$40 CPM.
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Other files
| File | Type | Posted |
|---|---|---|
| Broadcast Social Media - Learfield Contract.docx.pdf | ||
| WBA PEP Brochure 2024.pdf | ||
| Broadcast Social Media - WBA Contract.docx.pdf |
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Text version
Item Net Unit Details
Radio Wis Radio Network (includes WIBA & WISN) 415.00$ 30-seconds Wis Radio Network (includes WIBA & WISN) 511.00$ 60-seconds Wis Radio Network (no metros) 415.00$ 30-seconds Wis Radio Network (no metros) 511.00$ 60-seconds Brownfield 337.00$ 30-seconds Brownfield 390.00$ 60-seconds Brownfield 390.00$ 60-seconds Consumer sponsorships priced per sponsorship by the quarter, year or season
Agiculture sponsorships priced per sponsorship by the quarter, year or season iHeart Streaming Audio 34.00$ Podcast 38.00$ Podcast Specific 60.00$
Pandora 24.00$ CPM Spotify 34.00$ CPM
Programmatic Audio 24.00$ CPM Running on streaming audio publishers like iHeart, Audacy, Spreaker, and others.
Podcast prouction and distribution $1,500 15 min Includes script assistance, music bed, intro/outro, studio time + recording, editing, & cover art creation for a final 15-minute podcast.
Display Banners 18.00$ CPM Premium Display Banners 20.00$ CPM Display Video 28.00$ CPM
CTV 55.00$ CPM
Brownfield 300x250 Top Sidebar 500.00$ 728x90 Leaderboard 350.00$ 468x60 Banner A 250.00$ 300x250 Bottom Right Sidebar 100.00$
AgriAmerica 15.00$ CPM Missourinet 20.00$ CPM Radio Iowa 20.00$ CPM
MNN 20.00$ CPM
WRN 20.00$ CPM
Display 28.00$ CPM
Display 10.00$ CPM
Google Display 4.00$ CPM Google Search 6.00$ CPC Programmatic Display 8.00$ CPM
Meta (Facebook & Instagram) 8.00$ CPM Snapchat 8.00$ CPM LinkedIn 40.00$ CPM TikTok 10.00$ CPM YouTube 20.00$ CPM X (Twitter) 4.00$ CPM Pinterest 8.00$ CPM
Standard OTT/CTV 30.00$ CPM This CTV/OTT is a blend of different publishers including ROKU, Direct TV, Sling TV, Fubu, Pluto TV and many publishers.
Premium OTT/CTV $40 - $140 CPM This is specifically publishers like Espn, Fox, Discovery, HGTV, Live Sports, A&E
HULU $50 - $100 CPM
Digital OOH $50 - $100 CPM This can include gas stations, malls, theaters, grocery stores, transit stations, city and rural billboards, and more.
1 Microlearning Lesson 1,000.00$ per lesson Includes expertly crafted brand aligned bite sized content, one click access on any device, no app download, multi-platform sharing (link, email, text, Teams, Slack, or SCORM), universal embedding, real-time progress checking, full reporting.
2D Animation per Minute 4,000.00$ per minute
Include Storyboarding and animatic development, Professional voice-over, recording and integration, Original background, music and sound effects, HD rendering in multiple, formats (e.g., MP4, MOV), Subtitles and closed captions for accessibility.
Signature Learning 74,000.00$ package Includes 60-minute master class cinematic quality video, custom set design, 5 custom motion graphics, 1-minute 2D animation, 25 interactive e-learning slides, beautiful written course compnaion, trailer-style course promotion video.
Fundamental Learning 49,000.00$ package Includes 30-minute standard plus video-learning, standard set selection, branded onscreen graphics, 2 custom motion graphics, 10 interactive e-learning slides, beautiful written course companion, social media-style course promotion video.
Learning as a Service 950.00$ package Monthly subscription for custom eLearning content, one tailored course per month with up to 15 interactive slides, unused course allocations carry over to future months, LMS-compatible SCORM.
E-Laborate LMS 1,000.00$ per month starting
Learning management system for external or internal learners, unlimited learners, social-style community learning, distribute any file type, flat monthly fee with no long-term contract.
E-Learning Modules Individual Lessons
Packages
LMS
Digital Display
Digital Assets
Streaming Audio Audio additional stations can be included for the rate to buy them
Digital Assets Audio
CPM Minimum $4k spend.
Other Media Connected TV
Digital Out-of-Home
Traditional Radio
Display and Search
Social Media Digital Display
Banner Ads
Fan365 DATA
SIDEARM
Monthly
Brownfield DATA
Use Brownfield's exclusive 1st party data on display and connected TV campaigns.
Radio
Master Class Video Learning 30,000.00$ per video 30-minute master-class style video-based learning (3-camera), actor or your SME, custom set design, 3D motion graphics, scriptwriting, MP4 deliverable.
Standard Plus Video Learning 15,000.00$ per video 20-minute standard-style video-learning (2-camera), actor or your SME, standard set selection, branded graphics, scriptwriting, MP4 deliverable.
Web Development 5,000.00$ per page Custom design and development, fully responsive, WCAG 2.1 AA compliant, comprehensive wireframes and interactive prototypes, smooth launch and deployment with thorough testing, $5,000.
Creative Services 75.00$ hour
Full Video Production
Web Dev
Graphic Design
Rate Card
File details come from the government source that posted it. Updated .