Communications and Advertising Services for Medicaid Outreach

Central States Media/Management, Inc. has been awarded a communications and advertising services contract by the Illinois Department of Healthcare and Family Services (HFS) under Invitation for Bid 26-478HFS-DIREC-B-51797. The total contract value is $7,698,000.00 for an initial five-year term beginning upon execution and continuing through August 26, 2031. The contract was executed on July 24, 2026, following a competitive sealed bidding process in which Central States Media/Management, Inc. was selected as the lowest-priced responsive and responsible bidder among twelve competing vendors. The contracting organization is identified as DIRECTOR478 - Director, with agency contact Colleen Pittman located at 201 South Grand Avenue, Springfield, Illinois 62704.

The deliverables encompass comprehensive Medicaid outreach communications and advertising services across twelve geographic regions within Illinois, with performance contingent upon federal Medicaid policy changes scheduled for January 2027. Specific service components include Project Manager services (2 positions at $95 per unit), Creative Lead services (2 positions at $75 per unit), Media Lead services (2 positions at $75 per unit), General Personnel services (11 positions at $75 per unit), and Advertising Media Purchases as pass-through costs totaling $6,300,000.00. The contract includes a 2% Business Enterprise Program utilization commitment with no Veterans Business Program participation. Language translation services and regional media-market strategies will be determined by the Agency based on target audience requirements and program specifications outlined in the Invitation for Bid documentation.