PDS/public awareness campaign_AI-enabled fraud, online scams

Active Purchase Order Awarded

Contract number
19VM3026P0669
Awardee
Awarding agency
Obligated
$120,194

Award facts

Opportunity
Contract value 100% obligated
$120,193.75 Current and potential, with all options
Completion date 5% complete
  • Current, with exercised options
  • Potential, with all options
Funding agency
Bureau of East Asian and Pacific Affairs Department of State
NAICS code
541613 Marketing Consulting Services
PSC
R701 Support- Management: Advertising
Set-aside
No set-aside
Competition
Competed under SAP · 9 offers Simplified Acquisition
Pricing
Firm Fixed Price
Place of performance
Vietnam

Award details come from SAM.gov/FPDS.

About this award

The Department of State issued a purchase order to Taj Viet Nam Joint Stock Company on September 23, 2026, for a public awareness campaign on AI-enabled fraud and online scams, with a ceiling value of $120,193.75 and firm fixed-price terms.

Performance occurs in Vietnam. The contractor must maintain a Hanoi office and execute a 12-month campaign targeting American expats, Vietnamese youth ages 16–35, and populations 55 and older. Deliverables include audience research across eight provinces (minimum 600 respondents), five bilingual campaign videos with U.S. government accessibility standards, twenty-plus digital assets, a bilingual toolkit, a Hanoi launch event, six provincial training workshops, paid digital advertising through at least ten media outlets, engagement with two-plus influencers holding 100,000-plus followers each, and final evaluation reports. Payment is structured in four installments upon completion of each performance period. The order originates from a solicitation posted August 3, 2026, with quotations due August 31, 2026 (amended from August 24), evaluated on lowest price technically acceptable basis. Ultimate completion date is December 30, 2027.

Quick answers

Who was awarded contract 19VM3026P0669?

19VM3026P0669 was awarded to Taj Viet Nam Joint Stock Company by US Embassy Hanoi (US Consulates and Embassies) on September 23, 2026.

How much is contract 19VM3026P0669 worth?

The government has obligated $120,194 on 19VM3026P0669.

Which agency awarded contract 19VM3026P0669?

US Embassy Hanoi (US Consulates and Embassies) awarded 19VM3026P0669, with funding from Bureau of East Asian and Pacific Affairs (Department of State).

Was contract 19VM3026P0669 competed?

The extent of competition for 19VM3026P0669 was competed under sap. The government received 9 offers.

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