Direct mail marketing service

Ended Awarded Last action

Contract number
0096
Awardee
Awarding agency
Obligated
$4,000,000

Award facts

Opportunity
  • W9133L07R0004 Solicitation number
Contract value 100% obligated
$4,000,000.00 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
NAICS code
541810 Advertising Agencies
PSC
R701 Support- Management: Advertising
Set-aside
No set-aside
Competition
Full and Open Competition · 5 offers Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
Arlington, VA 22204, USA

Award details come from SAM.gov/FPDS.

About this award

This is a firm fixed price delivery order contract awarded by the National Guard Readiness Center to Laughlin, Marinaccio & Owens, Inc. (LMO Advertising) for direct mail marketing services. The contract has a potential ceiling value of $4,000,000.00 and a period of performance through September 22, 2014. LMO Advertising is an independent, full-service marketing communications firm that specializes in branding and demand creation, providing services such as advertising, media planning, creative design, and public relations. This contract was not set aside for any socioeconomic category. LMO Advertising has previously received other federal contracts to provide recruiting and retention marketing support for Army National Guard units in various states, as well as an $8.9 million contract with the Corporation for National and Community Service to furnish marketing services for AmeriCorps Seniors. Additionally, LMO Advertising holds a Multiple Award Schedule contract with the General Services Administration for advertising, marketing, and communications services.

Quick answers

Who was awarded contract 0096?

0096 was awarded to Laughlin, Marinaccio & Owens, Inc. by Readiness Center (Army National Guard) on September 23, 2013.

How much is contract 0096 worth?

The government has obligated $4,000,000 on 0096.

Is contract 0096 an order under another contract?

Yes. 0096 is a delivery order under W9133L08D0100, an indefinite delivery contract.

Was contract 0096 competed?

The extent of competition for 0096 was full and open competition. The government received 5 offers.

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