US army marketing and advertising program. Rfto 19-910 segmentation research
Ended Awarded Last action
- Contract number
- W9124D19F0655
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $1,361,471
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 100% obligated
- $1,361,470.88 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $1,361,471 |
About this award
This federal contract award was issued by the Department of the Army Headquarters Office of the Secretary to DDB Chicago Inc., a large marketing and advertising agency, to support the U.S. Army Marketing and Advertising Program. The contract is a delivery order with a potential value of $1,361,470.88, using a cost-plus-fixed-fee pricing structure. DDB Chicago Inc. provides a range of services including creative development, media planning/buying, digital marketing, market research, and strategic communications to support the Army's recruitment, community engagement, and related initiatives. No small business set-aside was used for this contract. Major subcontractor partners include OMD, Fleishman-Hillard Inc., Fluent360 LLC, Fors Marsh Group LLC, RAPP, Critical Mass, and Annalect. This award is likely part of a larger indefinite delivery/indefinite quantity contract vehicle managed by the Army Headquarters Office of the Secretary.
Quick answers
Who was awarded contract W9124D19F0655?
W9124D19F0655 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on September 25, 2019.
How much is contract W9124D19F0655 worth?
The government has obligated $1,361,471 on W9124D19F0655.
Which agency awarded contract W9124D19F0655?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D19F0655, with funding from Office of the Secretary (Headquarters).
Is contract W9124D19F0655 an order under another contract?
Yes. W9124D19F0655 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D19F0655 competed?
The extent of competition for W9124D19F0655 was full and open competition.
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