US army marketing and advertising program task order. Rfto 19-999 ocar army reserve communications
Ended Awarded Last action
- Contract number
- W9124D19F0561
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $1,484,864
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 100% obligated
- $1,484,864.02 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $1,484,864 |
About this award
The Department of the Army Headquarters Office of the Secretary awarded a delivery order contract to DDB Chicago Inc., a large marketing and advertising agency, to support the US Army Marketing and Advertising Program. The $1,484,864.02 cost-plus-fixed-fee contract provides a range of services including creative development, media planning/buying, website management, market research, and operational support for national, local, and digital advertising and marketing initiatives related to Army recruitment, community engagement, and related programs. The contract is not associated with a set-aside designation. Key subcontractors on the contract include OMD, Fleishman-Hillard Inc., Fluent360 LLC, Fors Marsh Group LLC, RAPP, Critical Mass, and Annalect.
Quick answers
Who was awarded contract W9124D19F0561?
W9124D19F0561 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on September 9, 2019.
How much is contract W9124D19F0561 worth?
The government has obligated $1,484,864 on W9124D19F0561.
Which agency awarded contract W9124D19F0561?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D19F0561, with funding from Office of the Secretary (Headquarters).
Is contract W9124D19F0561 an order under another contract?
Yes. W9124D19F0561 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D19F0561 competed?
The extent of competition for W9124D19F0561 was full and open competition.
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