US army marketing and advertising program task order. Rfto 19-903 data infrastructure
Ended Awarded
- Contract number
- W9124D19F0495
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $11,340,714
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 100% obligated
- $11,340,714.12 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
About this award
This is a delivery order contract awarded by the Department of the Army Headquarters Office of the Secretary to DDB Chicago Inc., a large marketing and advertising agency, to support the U.S. Army Marketing and Advertising Program. The contract, valued at $11,340,714.12, was awarded on August 19, 2019 with a completion date of February 19, 2020. The contract is a Cost Plus Fixed Fee type, and no small business set-aside was used. DDB Chicago provides a range of services under this contract, including creative development, media planning and placement, digital marketing, research, and strategic communications support for the Army's national, local, and digital advertising and marketing initiatives related to recruitment, community engagement, and other programs. Major subcontractors included OMD, Fleishman-Hillard Inc., Fluent360 LLC, Fors Marsh Group LLC, RAPP, Critical Mass, and Annalect.
Quick answers
Who was awarded contract W9124D19F0495?
W9124D19F0495 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on August 19, 2019.
How much is contract W9124D19F0495 worth?
The government has obligated $11,340,714 on W9124D19F0495.
Which agency awarded contract W9124D19F0495?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D19F0495, with funding from Office of the Secretary (Headquarters).
Is contract W9124D19F0495 an order under another contract?
Yes. W9124D19F0495 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D19F0495 competed?
The extent of competition for W9124D19F0495 was full and open competition.
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