U.S. Army marketing and advertising task order. Field marketing representative support and local media purchases
Ended Awarded Last action
- Contract number
- W9124D19F0367
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $16,140,018
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 100% obligated
- $16,140,018.37 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $2,603,972 | |
| Funding Only Action | $8,751,632 | |
| Original award | $4,784,414 |
About this award
The U.S. Army Headquarters Office of the Secretary awarded a $16,140,018.37 cost-plus-fixed-fee delivery order contract to DDB Chicago Inc., a large marketing and advertising agency, to provide field marketing representative support and local media purchases. This task order is part of a larger indefinite delivery/indefinite quantity (IDIQ) contract vehicle supporting the Army's marketing, recruitment, and outreach efforts. DDB Chicago's services under this contract include creative development, media planning/buying, website management, market research, and other strategic communication activities. Major subcontractors include OMD, Fleishman-Hillard Inc., and Fors Marsh Group LLC. This contract award did not utilize a small business set-aside.
Quick answers
Who was awarded contract W9124D19F0367?
W9124D19F0367 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on June 26, 2019.
How much is contract W9124D19F0367 worth?
The government has obligated $16,140,018 on W9124D19F0367.
Which agency awarded contract W9124D19F0367?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D19F0367, with funding from Office of the Secretary (Headquarters).
Is contract W9124D19F0367 an order under another contract?
Yes. W9124D19F0367 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D19F0367 competed?
The extent of competition for W9124D19F0367 was full and open competition.
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