U.S. Army marketing and advertising core operations, call center/leads, cmra
Ended Awarded Last action
- Contract number
- W9124D19F0313
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $12,708,057
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 100% obligated
- $12,708,056.66 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $396,784 | |
| Supplemental Agreement for work within scope | $4,395 | |
| Other Administrative Action | $0 | |
| Original award | $12,306,878 |
About this award
This federal contract was awarded by the Department of the Army Headquarters Office of the Secretary to DDB Chicago Inc., a large marketing and advertising agency, to provide a range of marketing, advertising, and outreach services in support of the Army's recruitment, community engagement, and related initiatives. The contract has a potential value of $12,708,056.66 and was awarded as a delivery order with a firm-fixed price pricing type. No small business set-aside was used for this contract. DDB Chicago has served as the prime contractor on multiple federal contracts with the Army, with major subcontract partners including OMD, Fleishman-Hillard Inc., Fluent360 LLC, Fors Marsh Group LLC, RAPP, Critical Mass, and Annalect. The services provided under this and related contracts include creative development, media planning and buying, website design and maintenance, search engine optimization, market research, strategic recommendations, events management, social media marketing, and operational support for the Army's national, local, and digital advertising and marketing programs.
Quick answers
Who was awarded contract W9124D19F0313?
W9124D19F0313 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on July 1, 2019.
How much is contract W9124D19F0313 worth?
The government has obligated $12,708,057 on W9124D19F0313.
Which agency awarded contract W9124D19F0313?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D19F0313, with funding from Office of the Secretary (Headquarters).
Is contract W9124D19F0313 an order under another contract?
Yes. W9124D19F0313 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D19F0313 competed?
The extent of competition for W9124D19F0313 was full and open competition.
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