US army marketing and advertising program phase-in task order

Ended Awarded Last action

Contract number
W9124D19F0181
Awardee
Awarding agency
Obligated
$19,087,970

Award facts

Opportunity
Contract value 100% obligated
$19,087,970.27 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Funding agency
Office of the Secretary Headquarters, Department of Defense
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Cost Plus Fixed Fee
Place of performance
Chicago, IL 60601, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Supplemental Agreement for work within scope P00008 · Army marketing and advertising program phase-in task order REA modification $2,537,839
Other Administrative Action P00007 · Phase-in $0
Supplemental Agreement for work within scope P00006 · Phase-in EXT modification for AMP 2020 phase-in revisions, IC production planning and ausa deliverables $430,957
Supplemental Agreement for work within scope P00005 · Phase-in extension modification $48,650
Supplemental Agreement for work within scope P00004 · Army marketing and advertising program phase-in to EXT MOD $0
Other Administrative Action P00003 · Modification to army advertising phase-in task order changing contracting officer. $0
Change Order P00002 · Modification 2 to phase-in task order. Change order incorporating two deliverables. $0
Change Order P00001 · Modification 1 to the phase-in task order. Incremental funding, PWS adjustment and POP extension. $9,070,524
Original award $7,000,000

About this award

Written by GovTribe AI ·

The Department of the Army Headquarters Office of the Secretary awarded a Cost-Plus-Fixed-Fee delivery order contract to DDB Chicago Inc., a large marketing and advertising agency, to support the U.S. Army Marketing and Advertising Program. The $19,087,970.27 contract is for a range of creative, media, digital, research, and strategic communication services, including advertising campaign development and execution across broadcast, print, outdoor, and digital channels, website management, market research, and operational support. This contract award is part of the Army's larger marketing and recruitment initiatives and was not set aside for small businesses.

Quick answers

Who was awarded contract W9124D19F0181?

W9124D19F0181 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on February 28, 2019.

How much is contract W9124D19F0181 worth?

The government has obligated $19,087,970 on W9124D19F0181.

Which agency awarded contract W9124D19F0181?

MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D19F0181, with funding from Office of the Secretary (Headquarters).

Is contract W9124D19F0181 an order under another contract?

Yes. W9124D19F0181 is a delivery order under W9124D19D0001, an indefinite delivery contract.

Was contract W9124D19F0181 competed?

The extent of competition for W9124D19F0181 was full and open competition.

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