OPT IV field events marketing odes in support of the commander, navy recruiting command marketing and advertising program
Ended Awarded Last action
- Contract number
- N6671525F0034
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $1,439,681
Award facts
- Contract value 100% obligated
- $1,439,681.08 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $35,900 | |
| Original award | $1,403,781 |
About this award
The U.S. Navy Recruiting Command awarded a $1.44M delivery order to Young & Rubicam LLC (doing business as Vmly&R) on May 20, 2025, for field events marketing services supporting the Navy's recruiting marketing and advertising program. This is a firm fixed-price delivery order with an ultimate completion date of June 29, 2025, and performance will take place in New York, NY. The award was not set aside for any specific business category. This delivery order is issued under Vmly&R's $550M Indefinite Delivery Indefinite Quantity contract with the Navy Recruiting Command, which has been in effect since May 2021 and remains valid through May 2026, demonstrating an established relationship for comprehensive marketing support.
Vmly&R is a global marketing and advertising agency with extensive federal government experience, particularly in military recruitment campaigns. The company specializes in integrated marketing solutions including media planning and buying, digital marketing, creative advertising development, and event marketing services. Field events marketing supports Navy Recruiting Command's outreach efforts by activating brand presence at recruitment events and community engagements. Beyond this Navy contract vehicle, Vmly&R also maintains a $3M General Services Administration Federal Supply Schedule contract for marketing and communications services available to federal agencies government-wide. The company's proven track record delivering competitively awarded, firm fixed-price contracts positions it as a key provider for Navy recruitment marketing initiatives.
Quick answers
Who was awarded contract N6671525F0034?
N6671525F0034 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on May 20, 2025.
How much is contract N6671525F0034 worth?
The government has obligated $1,439,681 on N6671525F0034.
Is contract N6671525F0034 an order under another contract?
Yes. N6671525F0034 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671525F0034 competed?
The extent of competition for N6671525F0034 was full and open competition.
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