OPT IV nalts support in support of commander, navy recruiting command navy marketing and advertising program
Ended Awarded Last action
- Contract number
- N6671525F0030
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $376,567
Award facts
- Contract value 100% obligated
- $376,566.50 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $301,253 | |
| Original award | $75,313 |
About this award
This is a $376,566.50 firm fixed-price delivery order contract awarded to Young & Rubicam LLC, doing business as VMLY&R, by the U.S. Navy Recruiting Command. The contract supports the Navy's marketing and advertising program, providing a range of services such as media planning and buying, digital marketing, web development, and creative advertising. VMLY&R is an experienced provider of integrated marketing and communications services to federal agencies, particularly supporting military recruitment efforts. This contract is not set aside for any specific business type, indicating VMLY&R competed for it on an open, competitive basis. The contract has an ultimate completion date of October 19, 2025 and is issued under VMLY&R's $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command, which serves as the primary vehicle for delivering comprehensive marketing and advertising support tailored to naval recruitment.
Quick answers
Who was awarded contract N6671525F0030?
N6671525F0030 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on May 20, 2025.
How much is contract N6671525F0030 worth?
The government has obligated $376,567 on N6671525F0030.
Is contract N6671525F0030 an order under another contract?
Yes. N6671525F0030 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671525F0030 competed?
The extent of competition for N6671525F0030 was full and open competition.
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