OPT IV recurring web and system support in support of commander, navy recruiting command navy marketing and advertising program
Ended Awarded Last action
- Contract number
- N6671525F0029
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $858,191
Award facts
- Contract value 100% obligated
- $858,191.20 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $686,553 | |
| Original award | $171,638 |
About this award
This is a firm fixed-price delivery order contract awarded by the Navy Recruiting Command to Young & Rubicam LLC, doing business as VMLY&R, a global marketing and advertising agency. The $858,191.20 contract is for recurring web and system support in support of the Navy's marketing and advertising program. This contract is not set aside for a specific business type, indicating it was competitively awarded.
VMLY&R has extensive experience providing integrated marketing, communications, and advertising services to federal government agencies, particularly the U.S. Navy Recruiting Command. The company holds two significant federal contract vehicles: a $3 million Federal Supply Schedule contract with the General Services Administration and a $550 million single-award Indefinite Delivery Indefinite Quantity contract with the Navy Recruiting Command. Under these contracts, VMLY&R has been issued numerous task orders for integrated marketing solutions in support of naval recruitment efforts.
Quick answers
Who was awarded contract N6671525F0029?
N6671525F0029 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on May 20, 2025.
How much is contract N6671525F0029 worth?
The government has obligated $858,191 on N6671525F0029.
Is contract N6671525F0029 an order under another contract?
Yes. N6671525F0029 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671525F0029 competed?
The extent of competition for N6671525F0029 was full and open competition.
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