OPT III additional advertising services (clin 3003) in support of the commander, navy recruiting command advertising and marketing program
Ended Awarded
- Contract number
- N6671525F0016
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $976,908
Award facts
- Contract value 100% obligated
- $976,907.56 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
About this award
This is a delivery order awarded by the Navy Recruiting Command to Young & Rubicam LLC, doing business as VMLY&R, a global marketing and advertising agency. The $976,907.56 firm fixed-price contract is for additional advertising services to support the Navy's recruitment advertising and marketing program. The contract has an ultimate completion date of May 31, 2025.
VMLY&R has extensive experience providing integrated marketing, communications, and advertising services to federal government agencies, particularly in support of military recruitment efforts. This award is issued under VMLY&R's existing $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command, which serves as the primary vehicle for delivering comprehensive marketing and advertising support tailored to naval recruitment. The contract does not have a set-aside designation, indicating VMLY&R competes for federal contracts on an open, competitive basis.
Quick answers
Who was awarded contract N6671525F0016?
N6671525F0016 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on February 1, 2025.
How much is contract N6671525F0016 worth?
The government has obligated $976,908 on N6671525F0016.
Is contract N6671525F0016 an order under another contract?
Yes. N6671525F0016 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671525F0016 competed?
The extent of competition for N6671525F0016 was full and open competition.
On GovTribe
See this award's full record
- Every transaction and funding action
- The awardee's other awards and teaming partners
- Similar awards and recompete opportunities
- Ask GovTribe AI about this award