OPT III additional advertising services in support of the commander, navy recruiting command advertising and marketing program
Ended Awarded Last action
- Contract number
- N6671525F0012
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $152,661
Award facts
- Contract value 100% obligated
- $152,660.90 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $24,549 | |
| Original award | $128,112 |
About this award
This is a delivery order contract awarded by the U.S. Navy Recruiting Command to Young & Rubicam LLC, doing business as Vmly&R, for additional advertising services in support of the Navy's recruitment advertising and marketing program. The contract has a ceiling value of $152,660.90 and a performance period through May 19, 2025. The contract is a firm fixed price type and was not set aside for any specific business category. Vmly&R is a global marketing and advertising agency that has established itself as a key provider of marketing and communications support to the Navy Recruiting Command, including media placement, digital marketing, event support, and strategic communications. This contract award is part of Vmly&R's broader federal contract portfolio, which includes a $3 million Federal Supply Schedule contract with the General Services Administration and a $550 million single-award Indefinite Delivery Indefinite Quantity contract with the Navy Recruiting Command.
Quick answers
Who was awarded contract N6671525F0012?
N6671525F0012 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on January 20, 2025.
How much is contract N6671525F0012 worth?
The government has obligated $152,661 on N6671525F0012.
Is contract N6671525F0012 an order under another contract?
Yes. N6671525F0012 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671525F0012 competed?
The extent of competition for N6671525F0012 was full and open competition.
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