OPT III additional commercials videos (clin 3008) in support of commander, navy recruiting command navy marketing and advertising program
Ended Awarded Last action
- Contract number
- N6671525F0011
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $3,181,984
Award facts
- Contract value 100% obligated
- $3,181,984.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $795,496 | |
| Change Order | $795,496 | |
| Change Order | $795,496 | |
| Original award | $795,496 |
About this award
This is a $3,181,984.00 firm fixed-price delivery order contract awarded by the Navy Recruiting Command to Young & Rubicam LLC, doing business as Vmly&R, a global marketing and advertising agency. The contract is for the production of additional commercial videos in support of the Navy's marketing and advertising program. This delivery order is part of a larger $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract between Vmly&R and the Navy Recruiting Command, which serves as the primary vehicle for delivering comprehensive marketing and advertising support tailored to naval recruitment efforts. The contract does not have a set-aside designation, indicating it was awarded on an open, competitive basis. Vmly&R has a proven track record of providing integrated marketing, communications, and advertising services to federal government agencies, with a particular focus on supporting military recruitment and outreach efforts.
Quick answers
Who was awarded contract N6671525F0011?
N6671525F0011 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on January 20, 2025.
How much is contract N6671525F0011 worth?
The government has obligated $3,181,984 on N6671525F0011.
Is contract N6671525F0011 an order under another contract?
Yes. N6671525F0011 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671525F0011 competed?
The extent of competition for N6671525F0011 was full and open competition.
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