Field events marketing in support of the commander, navy recruiting command marketing and advertising program
Ended Awarded Last action
- Contract number
- N6671525F0010
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $401,167
Award facts
- Contract value 100% obligated
- $401,167.33 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $0 | |
| Change Order | $275,079 | |
| Original award | $126,088 |
About this award
The U.S. Navy Recruiting Command awarded a $401,167.33 firm fixed-price delivery order to Young & Rubicam LLC, doing business as Vmly&R, on December 24, 2024, for field events marketing in support of the Navy Recruiting Command's Marketing and Advertising Program. The contract, which is set to complete on June 16, 2025, will be performed in New York, NY. This delivery order was not set aside for any specific business type and represents one of numerous task orders issued under Vmly&R's larger $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command, which is valid through May 19, 2026.
Vmly&R is a global marketing and advertising agency with extensive experience supporting federal government marketing and recruitment initiatives. As a key provider for Navy Recruiting Command, the company has demonstrated consistent capability in delivering integrated marketing solutions across digital, traditional, and out-of-home platforms, as well as event marketing and creative advertising services. This field events marketing delivery order aligns with the Navy's broader recruitment outreach efforts and leverages Vmly&R's established expertise in executing marketing campaigns designed to support military recruitment goals.
Quick answers
Who was awarded contract N6671525F0010?
N6671525F0010 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on December 24, 2024.
How much is contract N6671525F0010 worth?
The government has obligated $401,167 on N6671525F0010.
Is contract N6671525F0010 an order under another contract?
Yes. N6671525F0010 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671525F0010 competed?
The extent of competition for N6671525F0010 was full and open competition.
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