Field events marketing in support of the commander, navy recruiting command marketing and advertising program
Ended Awarded Last action
- Contract number
- N6671525F0009
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $3,960,613
Award facts
- Contract value 100% obligated
- $3,960,613.44 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $0 | |
| Change Order | $1,385,285 | |
| Original award | $2,575,329 |
About this award
This federal contract award was issued by the Navy Recruiting Command, a Defense agency, to Young & Rubicam LLC, doing business as VMLY&R, a global marketing and advertising agency. The $3,960,613.44 firm fixed-price delivery order contract is for field events marketing in support of the Navy Recruiting Command's marketing and advertising program. The contract has an ultimate completion date of May 19, 2025. VMLY&R is an established provider of marketing and communications services to federal agencies, particularly in supporting military recruitment efforts. The company holds a $3 million Federal Supply Schedule contract with the General Services Administration and a $550 million single-award Indefinite Delivery Indefinite Quantity contract with the Navy Recruiting Command, under which this specific award was issued. This contract award did not utilize any set-aside designations.
Quick answers
Who was awarded contract N6671525F0009?
N6671525F0009 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on December 20, 2024.
How much is contract N6671525F0009 worth?
The government has obligated $3,960,613 on N6671525F0009.
Is contract N6671525F0009 an order under another contract?
Yes. N6671525F0009 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671525F0009 competed?
The extent of competition for N6671525F0009 was full and open competition.
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