Navy recruiting marketing and advertising program, OPT III basic advertising services (clin 3001)
Ended Awarded Last action
- Contract number
- N6671525F0007
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $4,344,780
Award facts
- Contract value 100% obligated
- $4,344,779.94 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $1,448,260 | |
| Original award | $2,896,520 |
About this award
This federal contract award to Young & Rubicam LLC, doing business as VMLY&R, is for the Navy Recruiting Marketing and Advertising Program, Opt III Basic Advertising Services (CLIN 3001). The $4,344,779.94 firm fixed-price delivery order contract supports the Navy Recruiting Command's marketing and advertising efforts.
VMLY&R, a global marketing and advertising agency with extensive experience supporting federal agencies, particularly the Navy, will provide a range of services including media planning and buying, digital marketing, web development, and creative advertising development. This award is not set aside for any specific business type. The contract has an ultimate completion date of May 19, 2025 and was awarded on February 20, 2025.
VMLY&R currently holds a $3 million Federal Supply Schedule contract with the General Services Administration and a $550 million single-award Indefinite Delivery Indefinite Quantity contract with the Navy Recruiting Command, which serve as the primary vehicles for delivering comprehensive marketing and advertising support tailored to naval recruitment efforts.
Quick answers
Who was awarded contract N6671525F0007?
N6671525F0007 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on February 20, 2025.
How much is contract N6671525F0007 worth?
The government has obligated $4,344,780 on N6671525F0007.
Is contract N6671525F0007 an order under another contract?
Yes. N6671525F0007 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671525F0007 competed?
The extent of competition for N6671525F0007 was full and open competition.
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