OPT III additional advertising services and additional other direct expenses in support of the navy recruiting marketing and advertising program
Ended Awarded Last action
- Contract number
- N6671525F0004
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $761,283
Award facts
- Contract value 100% obligated
- $761,282.54 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $0 | |
| Change Order | $0 | |
| Original award | $761,283 |
About this award
This contract award from the Navy Recruiting Command to Young & Rubicam LLC, doing business as VMLY&R, is for additional advertising services and other direct expenses in support of the Navy's recruiting marketing and advertising program. The $761,282.54 firm fixed-price delivery order has a period of performance through February 28, 2025.
VMLY&R is a global marketing and advertising agency with extensive experience providing integrated marketing, communications, and advertising services to federal agencies, particularly supporting military recruitment efforts. This award is not set aside for any specific business type, indicating VMLY&R competes for federal contracts on an open, competitive basis. VMLY&R currently holds a $3 million Federal Supply Schedule contract with the General Services Administration and a $550 million single-award Indefinite Delivery Indefinite Quantity contract with the Navy Recruiting Command, which serve as the primary vehicles for delivering comprehensive marketing and advertising support to naval recruitment.
Quick answers
Who was awarded contract N6671525F0004?
N6671525F0004 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on October 25, 2024.
How much is contract N6671525F0004 worth?
The government has obligated $761,283 on N6671525F0004.
Is contract N6671525F0004 an order under another contract?
Yes. N6671525F0004 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671525F0004 competed?
The extent of competition for N6671525F0004 was full and open competition.
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